Why you need to attend the workshop / Interview with Robbie Collins, Head of UOW Shoalhaven

06/05/17 • 21 min

Awards Insider: Craft a killer business awards entry

So far in our podcast series, you’ve learned about the importance of giving yourself plenty of time, providing evidence, involving lots of people, and the power of storytelling. Most likely, you’ve even started applying what you’ve learned so far. But wouldn’t you love the opportunity to get some validation as to whether the work you’ve done so far really is what the judges are looking for? Attend our workshop and you can. Ask specific questions of past judges, as well as our chair of judges, and ensure you give yourself every possible chance of winning. We talk with Robbie Collins, head of UOW Shoalhaven and discover why entrants need to attend the workshop.

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Be a zebra among horses: how to stand out from the crowd / Interview with Marie Persson, Telstra Business Awards judge

Marie Persson is a former Telstra Businesswoman of the year and long time judge of the Telstra Business Awards. She has read countless submissions and joins our show to tell us exactly what she looks for in a winning entry. Structure, consistency, staying on topic, and clearly addressing the questions are all essential attributes of a great entry. But what else are Awards judges looking for? What sets one entry apart from all the others? What exactly do you need to include in your submission to ensure your entry stands out from the crowd? Listen to our interview with Marie and find out!

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Your brand voice is uniquely yours; use it to stand out and be memorable

How you speak and how you write tells the world what sort of brand you are. If you are a young, fun brand, you should write and speak that way. If you are serious and you target professionals, then your communication style should reflect that. However, fun and young should not translate to poor language or grammar. Any piece of professional writing, whether an awards entry, a blog post or social media activity, should always respect the rules of grammar. And always think about your audience. If you’re writing a blog post for an industry specific audience, some jargon is ok. When you’re writing an awards submission, you don’t know that your judge knows your industry lingo. So be sure to speak in simple terms that anyone can understand. Your parents weren’t kidding when they told you to mind your language. Nor were your teachers. Language matters. The best entries are written in the first person and they use simple, jargon-free language and they have short, succinct sentences.