
Automation Unplugged After Show Episode #139 feat. Michael Cogbill, Principal of REV2 Consulting
10/13/20 • 14 min
Welcome to the Automation Unplugged After Show! Every week, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.
We just wrapped up recording show #139 featuring Michael Cogbill, Principal at REV2 Consulting. Here on the after show, Michael shares with us his top takeaways on how to approach the pre-drywall walk through phase with clients to gain their buy-in on device types and locations. He also shares a fun story about his experience working with Celine Dion and her late husband, René.
If you haven't already listened to the full interview, make sure to check out show #139 here on the podcast. Let’s jump into my conversation with Michael Cogbill.
Welcome to the Automation Unplugged After Show! Every week, we will take some time after we record the official episode to dig a little deeper with our guest, learn more about them, their hobbies, or frankly, anything that I think you might want to learn more about.
We just wrapped up recording show #139 featuring Michael Cogbill, Principal at REV2 Consulting. Here on the after show, Michael shares with us his top takeaways on how to approach the pre-drywall walk through phase with clients to gain their buy-in on device types and locations. He also shares a fun story about his experience working with Celine Dion and her late husband, René.
If you haven't already listened to the full interview, make sure to check out show #139 here on the podcast. Let’s jump into my conversation with Michael Cogbill.
Previous Episode

Automation Unplugged Episode #139 feat. Michael Cogbill, Principal of REV2 Consulting
Here are some of the topics Ron had the opportunity to discuss with Michael Cogbill:
- The early days of custom integration in the 80’s and early 90’s
- His experience working on a project for Bill Gates’ Seattle home
- CEDIA initiatives Michael is most excited about
- Michael’s predictions for the future of our industry
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au139
SHOW NOTES
Michael is currently Principal at REV2 Consulting, on the CEDIA Board of Directors, and a new member of NEC’s Code Panel 3. Throughout his career, Michael has been involved in several startups, maintained a private consultancy for high net-worth homeowners, and was proudly involved in CEDIA since its founding.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
Next Episode

Automation Unplugged Episode #140 feat. Jesse Silva, Owner of The PAVE
Here are some of the topics Ron had the opportunity to discuss with Jesse Silva:
- The impacts of COVID-19 on Jesse’s business
- The PAVE doubling their growth since 2019
- Innovative ways Jesse has expanded their reach and customer acquisition through social media
- Manufacturers that embody “exceptional support” and how it has helped Jesse and his team grow
To get transcripts, resources of what was mentioned in the show, and more visit: onefirefly.com/au140
SHOW NOTES
Jesse founded The ProView Audio Video Experience out of Phoenix, Arizona in 2009 as a side hustle while still in college. The PAVE is now known nationally and internationally for their creative use of social media to stay connected with their clients, showcase their work, and to drive business development efforts.
Ron Callis is the CEO of One Firefly, LLC, a digital marketing agency based out of South Florida and creator of Automation Unplugged. Founded in 2007, One Firefly has quickly became the leading marketing firm specializing within the integrated technology and security space. The One Firefly team work hard to create innovative solutions to help Integrators boost their online presence, such as the elite website solution, Mercury Pro.
About One Firefly
One Firefly, LLC is an award-winning marketing agency that caters to technology professionals in the custom integration, security and solar energy markets. One Firefly is headquartered in Davie, Florida with staff located throughout North America and has been operating since 2007.
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