Mega Bestselling Author Starts writing at age 52 Craig Martelle - 020

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Srinivas Rao is the author of An Audience of One: Reclaiming Creativity for Its Own Sake. He is also the host of the podcast, Unmistakable Creative. Srinivas' mantra is around creativity.

What We Discuss with Srinivas Rao:

• Creative tools then and now: What has changed over the years?
• Challenges during internship and graduating from college during a time of recession
• How he got into the podcast world and why podcast?
• The struggles of being a creative at this time and age
• When digital validation becomes the measure of the quality of the work but this is so irrelevant
• The importance of focusing on the work itself
• How much energy do you put into things that you have no control over?
• The beauty of creating something timeless
• Some insights into publishing a book
• Traditional publishing vs. self-publishing
• How do you create something engaging?
• The power of cutting ties with toxic people

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