Heather DeSantis Publicity for Good - 033

Authors Who Lead - Learn to write a book from bestselling authors and leaders

01/10/19 • 28 min

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Heather DeSantis is the Founder of Publicity for Good. She has helped so many people generate millions of impressions for the media outlets like ABC, CBS News, NBC, Fox, CNN, BBC, iHeartMedia, and more! Learn how this works for you as an author and why it's important to focus and give attention to your book in the way the media is hoping to hear it.

What We Discuss with Heather DeSantis:

Why the best selling books are well-marketed
How to get started if you have a story to share
Don’t just write to get featured on the media!
How Heather got into the PR industry and how PR actually works
How to reach out to media
A story of Heather’s client that leveraged PR and craft
What to do once you get a media opportunity
The trends in PR and social media
How to prepare for a media interview
Some tips to break free from your fears
How to find and test your messaging

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01/10/19 • 28 min

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