AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors - Lessons in Building a Sustainable Book-Based Business

Lessons in Building a Sustainable Book-Based Business

11/21/14 • 36 min

AuthorMBA: Conversations About Book Marketing, Publishing, Author Platforms, and Other Business Strategies for Authors

The parallels between creating books and building businesses are strong and made stronger thanks to Samir Rath. Samir isn’t only a seasoned startup founder and angel investor—he’s also the author of No Startup Hipsters: Build Scalable Technology Companies. I was blown away by Samir’s pinpoint business thinking and how it applies in equal measure to forging a thriving, meaningful business as well as crafting a memorable, important book. In today’s chat, Samir and I talk about ideal reader identification, author platforms, marketing campaigns, funding models, expanded content funnels, and so much more. Get prepared to learn a lot. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Previous Episode

Inside the Mind of a Senior Editor at Penguin Random House

Joining me today is none other than Niki Papadopoulos, senior editor at Penguin Random House. I’m so honored to have Niki on the show to talk about life inside one of the world’s largest publishers. We explore her work as a front-line member assessing and acquiring books for the Portfolio, Sentinel, and Current imprints. We chat about why traditional publishers remain relevant in the industry despite a lot of criticism. And we delve into a lot of topics related to how vibrant author platforms are built, including what types of books and author characteristics elevate the probability of success. I couldn’t be more pleased to share this episode with you. Have your pen read; you’re going to want to take notes. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!

Next Episode

How a Big-League CEO Is Launching An Author Career

Joining me today is veteran CEO Jane Miller. Jane has a distinguished career as a President and CEO for major brands. She was Present of a $1 billion division of Frito-Lay at age 36. She was also the Present of Heinz in London. Most recently, Jane was the CEO and President of Rudi’s Organic Bakery, a private-equity backed company based in Boulder, CO. For almost the last twenty years, she has been the most senior woman at every company she worked for. Jane has taken that vast business experience and distilled it into her book, Sleep Your Way to The Top: And Other Myths About Business Success. In our conversation, Jane opens up about why she choose to write a book now, how this book fits into the next phase of her career, and what she’s learned about the publishing business as a first-time author. After the show, find us on Twitter @WinningEdits or #authormba with your questions and comments. Enjoy!