Authentic Brand Mastery Podcast

Are you providing your clients with the best user experience so you can grow your business effectively? Bob Berry is a user experience expert with INCREDIBLE experience who shares key tips you need to know! Bob Berry is a principal at AnswerLab, where he’s guiding Google, Apple, Amazon, Facebook, and many others to create new, optimal online experiences in this age of coronavirus. He’s also the founder of The Human-Computer MasterMind Academy. Download the Impact Business Blueprint to get clarity on your path forward > changecreator.com/download-3-proven-skills/

Many of us believe that if we have a website, numerous social media accounts, and learn a few marketing 'tactics' our business will suddenly take off. We spend so much time on tactics and distribution (should I start a podcast? what about Pinterest? What about Instagram?) that we MISS OUT on the #1 ingredient in your marketing... Today, Adam and Amy will talk about what the # 1 missing ingredient is in your marketing. We'll cover: -- The counterintuitive way you need to look at your marketing strategy -- How do you know you are 'missing' the number 1 ingredient -- Why we tend to focus on the wrong things, at the wrong time in our business Need a little help to get started, download our Storytelling Roadmap (FREE) today: http://changecreator.com/storytellingroadmap/

What does the future of work looks like and what are the critical skills and mindset leaders need to succeed today? We spoke to entrepreneur and 4-time best selling author, Jacob Morgan to find out. Jacob Morgan is a four time best-selling author, keynote speaker and futurist who explores leadership, employee experience, and the future of work. He is the founder of FutureofWorkUniversity.com, an online education and training platform that helps future proof individuals and organizations by teaching them the skills they need to succeed in the future of work. He’s also the founder of “The Future If,” a global community of business leaders, authors, and futurists who explore what our future can look like IF certain technologies, ideas, approaches and trends actually happen. In addition, Jacob hosts The Future of Work Podcast a weekly show where he speaks with senior executives, authors, and business leaders about how the world of work is changing. His YouTube channel explores the latest concepts and ideas around the future of work with inspiring and educational 2-3 minute videos. Download the Impact Business Blueprint to get clarity on your path forward > https://changecreator.com/download-3-proven-skills/

What if you could starting doing things that you never thought you could do? How would your life and business change? In this episode, we speak with a top-ranking expert about overcoming fear and operating with risk so you can break new boundaries. Jim Lawless is the elite team coach of choice for many senior leadership teams around the world. He has been the architect of high performance and change in global organisations, governments and Olympic teams for two decades. Ranked #6 globally, #1 outside of the USA, by Global Gurus in their 2020 ranking of motivational speakers, Jim has inspired and educated over half a million people on five continents through his mindset-shifting keynotes and workshops and many more through his bestselling book, ‘Taming Tigers’ (Penguin Random House). He delivers in business but also tests his frameworks personally and in extreme settings, giving him unparalleled credibility with his audience. Jim used ‘Taming Tigers’ to become a televised jockey within a year of starting to ride and to become Britain’s deepest Freediver in just 8 months of training. Both whilst delivering his day job (a key element of change). Jim was elected a fellow of the UK’s Royal Society for the Arts in recognition of his writing on culture and change. Take the right steps to build a successful business and download your copy of the Impact Business Blueprint! https://changecreator.com/download-3-proven-skills/

What if you could get more information beyond what a potential customer was saying to you, to better understand how to navigate the conversation for a sale? Well, expert Dan Hill, talks to us today about reading facial expressions to do just that!! Dan Hill, Ph.D., is an internationally recognized expert on the role of emotions in politics, business, sports, and popular culture, and has spoken to audiences in over 25 countries. To capture and quantify emotions, Dan pioneered the use of facial coding (the analysis of facial expressions) in market research starting in 1998 and his company, Sensory Logic, Inc., has done work for over half of the world's top 100 consumer-oriented, B2C companies. Dan has received seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner. Dan's latest books consist of Famous Faces Decoded: A Guidebook for Reading Others; Two Cheers for Democracy: How Emotions Drive Leadership Style; and First Blush: People's Intuitive Reactions to Famous Art. His earlier, business books include: About Face: The Secrets of Emotionally Effective Advertising; and Emotionomics: Leveraging Emotions for Business Success, which was chosen by Advertising Age as one of the top ten must-read books of 2009 and features a foreword by Sam Simon, co-creator of The Simpsons. In 2014, Dan received front-page coverage in The New York Times for his work with professional and NCAA Division 1 sports teams. Other media coverage has ranged from TV appearances on ABC’s “Good Morning America,” Bloomberg TV, CNBC, CNN, C-Span, ESPN, Fox, MSNBC, NBC’s “The Today Show,” PBS, and The Tennis Channel, to print and digital coverage in Allure, China Forbes, Cosmopolitan, Fast Company, The Financial Times, The Los Angeles Times, Politico, Time, USA Today, and The Wall Street Journal. Dan was educated at St. Olaf College, Oxford University, Brown University, and Rutgers University. Along with his wife, Karen Bernthal, he nowadays splits his time between St. Paul, Minnesota and Palm Desert, California. Ready to supercharge your marketing? Jump on our waitlist for The Captivate Method! https://changecreator.com/captivate-waitlist/