Authentic Brand Mastery Podcast

Change Creator

The Authentic Brand Mastery Podcast is brought to you by Change Creator and is hosted by branding and design expert, Adam G. Force. Listen in on these compelling discussions to learn how you can build an authentic brand that people love and drive more online sales with smart design. Gain valuable insights from Adam's 20+ years of experience and surround yourself with advice from experts like Nobel Peace Prize Winner Muhammad Yunus, celebrities such as Seth Godin, award-winning social entrepreneurs, and young action takers on the front lines who share their best strategies.

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Top 10 Authentic Brand Mastery Podcast Episodes

Goodpods has curated a list of the 10 best Authentic Brand Mastery Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Authentic Brand Mastery Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Authentic Brand Mastery Podcast episode by adding your comments to the episode page.

Kat Luckock: How to Empower Your Social Enterprise & Make Money

Authentic Brand Mastery Podcast

12/16/20 • 40 min

What should you consider about money when running a social enterprise if you want to be successful over the long term? We decided to talk to an entrepreneur show runs 3 social enterprises and is an expert in increasing trading income for companies, Kat Luckock. She has a wealth of experience and advice to share that will help you on your journey.

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April Dunford: How to Position Your Products and Brand for More Sales

Authentic Brand Mastery Podcast

05/05/22 • 36 min

Is positioning for your product or for the brand? Well, it's both! And the better your positioning, the better you sell. But how do we go about this? We spoke to the the leading expert in the space, April Dunford to unpack her secrets to success for you.

More About April (from April)

I spent the first 25 years of my career as a startup executive, running marketing, product, and sales teams. I led teams at seven successful B2B technology startups. Most of those startups were acquired (DataMirror to IBM, Janna Systems to Siebel Systems, then SAP, Watcom to Sybase via Powersoft, to name a few), and I ran big teams at IBM, Siebel, Sybase, and others. The total of those acquisitions is more than two billion dollars. Across that journey, I positioned, re-positioned, and launched 16 products.

I have a deep curiosity about what makes the difference between a winning product and a loser. Developing a systematic way of positioning technology products and companies has become my life's work. As a consultant, I have had the privilege of working with more than 100 companies, allowing me to go even deeper and broaden my positioning expertise. The bulk of my work is with early and growth-stage startups. Companies where the stakes are high - and weak positioning can mean the difference between success or failure. I also work with large global companies, helping them develop deeper positioning expertise in their product and marketing teams.

My book, Obviously Awesome, captures my ideas about positioning and a methodology for doing it that any startup can follow. It's become a best-seller and popular among entrepreneurs, product, and marketing folk. I studied Engineering in University, and if you had told me then that someday I would be an author, I would have said you were nuts. It turns out my grade 6 English teacher was wrong about the importance of grammar.

I'm at the stage of my career where I'm trying to give back as much as I can. I am a mentor and advisor to dozens of startups and folks that work in them. I am an enthusiastic board member at a handful of startups.

I live in Toronto, Canada. I have kids, a small dog, and a cabin in the woods.

Want More?

Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com

What it Takes to Build a Globally Recognized Media Platform - Brian D. Evans

Authentic Brand Mastery Podcast

04/27/17 • 35 min

Inc 500 Entrepreneur and founder of Influencive.com, Brian D. Evans, shares his powerful strategies for building a personal brand and scaling up your blog or media platform.

Akhil Sivanandan: How Green Story Built Smart Tech to Help People Buy Sustainable Products

Authentic Brand Mastery Podcast

11/20/18 • 40 min

In this interview we talk with Akhil Sivanandan about the Green Story platform they built to tip the scale from an unsustainable economy to a green economy. Using incredible technology and smart business development, they are increasing transparency and driving smarter purchases.

Interview with Kathleen Kelly Janus: Secrets to Scaling Your Social Venture to over $2 million

Authentic Brand Mastery Podcast

01/11/18 • 33 min

In this interview we talk about scaling your social venture with Kathleen Kelly Janus who is an award-winning social entrepreneur, lawyer, and lecturer at Stanford University, where she teaches social entrepreneurship. She is also a cofounder of Spark, and is Chair of the Board of Directors of Accountability Counsel, a startup human rights organization. Janus informally advises a variety of other nonprofits and social entrepreneurs both locally and globally.

Heather Watkins: How a Trip to Tanzania Transformed Her Career Path

Authentic Brand Mastery Podcast

12/20/17 • 26 min

In this interview we speak with Heather Watkins about her life transformation. She went from working for big companies to exploring meaningful work by volunteering in Tanzania. This led her to become an entrepreneur working with a mission. In this interview she talks about her journey and how she made it all happen.

Rachel Miller: Secrets to Growing an Engaged Audience on Facebook

Authentic Brand Mastery Podcast

05/30/19 • 46 min

Ready to blow up your business by growing an engaged audience on Facebook? Rachel Miller is the guru with the answers to your burning questions.

Adam & Amy: Why You Should Stop Thinking Like a Marketer

Authentic Brand Mastery Podcast

07/21/20 • 24 min

Have you ever felt like taking a shower after seeing so many spammy ads? It makes you not like the idea of marketing sometimes or gives the wrong impression. What if you stopped thinking like a marketer for your business? Change Creator Co-founders, Adam and Amy, discuss why you SHOULD stop thinking like a marketer and share some fresh counterintuitive perspective that will help you sell more and feel good!

EP20: How Rachel Faller's Zero Waste Model is Disrupting The Fashion Industry

Authentic Brand Mastery Podcast

11/01/16 • 41 min

An estimated 1 million tons of textile waste is dumped into landfills around the world each year. Wasted materials from large brand factories, end of season stock purging, and consumer-discarded clothing are just some of the factors that contribute to this enormous mass of textile waste that occurs each year. Even as an art school student studying textiles and fiber arts at Baltimore’s Maryland Institute College of Art, Rachel Faller knew she would not find her career path in the mass consumptive fashion industry. Instead she founded KeoK’jay, which later became Tonle’, a company based in Phnom Penh Cambodia, which she now oversees as creative director. Faller took the volunteerism and travel experiences of her youth, and the insights gained from research conducted under a Fulbright Grant, and created a fair trade zero-waste fashion label. The company relies on two strategies for zero-waste fashion: creative pattern making that uses 100% of a given material, and producing garments from remnant materials. In addition, Tonle’ provides employment for members of a marginalized Cambodian populace, primarily female. Listen to her thoughts on volunteer tourism, responsible fashion with global reach, and the course of her less-traveled road.

Scott Turman: Building Your Personal Brand By Publishing a Book

Authentic Brand Mastery Podcast

06/16/22 • 27 min

There are many great ways to build up your personal brand and credibility. But when is the right time to consider something like a book? A powerful solution that goes a long way. Scott Turman is founder and CEO of Brightray Publishing, and we spoke to him about all the nitty gritty details of what it takes to create your book and what you need to consider.

More About Scott:

Scott Turman is a technologist, entrepreneur, and author that is making book writing accessible. He started his career writing code and cryptographic systems for organizations such as NASA, the US Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott has co-written two books, Stop Getting Fu*ked by Technical Recruiters: A Nerd’s Guide to Negotiating Salary and Benefits which reached Amazon’s Top 10 rank for its category, and How to Build Your Brand with a Book: Establishing Yourself as a Published Expert. Scott was named after Scott Carpenter, the fourth American in space. His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA. Scott is married to the Belgian architect Birgit Turman. He lives with his wife and son in Maitland, Florida.

Want More?

Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com

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FAQ

How many episodes does Authentic Brand Mastery Podcast have?

Authentic Brand Mastery Podcast currently has 264 episodes available.

What topics does Authentic Brand Mastery Podcast cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Authentic Brand Mastery Podcast?

The episode title 'Kat Luckock: How to Empower Your Social Enterprise & Make Money' is the most popular.

What is the average episode length on Authentic Brand Mastery Podcast?

The average episode length on Authentic Brand Mastery Podcast is 34 minutes.

How often are episodes of Authentic Brand Mastery Podcast released?

Episodes of Authentic Brand Mastery Podcast are typically released every 7 days, 9 hours.

When was the first episode of Authentic Brand Mastery Podcast?

The first episode of Authentic Brand Mastery Podcast was released on Dec 22, 2015.

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Authentic Brand Mastery Podcast

Change Creator

Top 10 Authentic Brand Mastery Podcast Episodes

FAQ

How many episodes does Authentic Brand Mastery Podcast have?

What topics does Authentic Brand Mastery Podcast cover?

What is the most popular episode on Authentic Brand Mastery Podcast?

What is the average episode length on Authentic Brand Mastery Podcast?

How often are episodes of Authentic Brand Mastery Podcast released?

When was the first episode of Authentic Brand Mastery Podcast?

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