Authentic Brand Builders Podcast

Like you, I’ve had my reservations about using AI in my marketing. At first, I ignored it, but as interest spread, I was determined to find ways to utilize AI tools to streamline my process.

For the past year, I’ve been using AI to help me repurpose my content (this blog was created by taking a podcast transcription and condescending it using my favorite tool Descript), brainstorming, and condensing my ideas.

But, I’ve continued to be mindful of the conversation around AI and content. How do we utilize these tools while still being authentic to our brand?

That’s why, I am super excited to share my conversation about AI with Kinsey from Feel Good Social and the Authentic AI Podcast. Kinsey and I are both passionate about authenticity, and we had an incredible chat exploring how Artificial Intelligence (AI) can be used genuinely to engage and connect with your target audience while keeping your brand's uniqueness intact.

As a former client of Brandmerry, I knew Kinsey was just the person to bring on the podcast to talk about AI and ChatGPT since they are both all the craze.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• How to train ChatGPT and other AI tools, to create authentic copy and results for your brand.
• How to use AI tools outside of just writing copy, and how they can save you hours every week with your marketing.
• Some of Kinsey and I’s favorite tools to use that serve as an assistant to our brand and business goals.

Most entrepreneurs will launch their signature product or service at least once a year. Even if you've set your business up with an evergreen sales model (i.e. selling on the backend of an email funnel, webinar, or making it available 24/7 on your website) having a live launch can always drive sales. I typically launch 3-4 times a year, showcasing my various programs and giving community members the opportunity to join. Recently, I wrapped up a January launch of my signature live group program Roadmap to Freedom. Since this program is a live program that takes place at specific times each year and is not available to join at any time, the launches are a BIG deal here at Brandmerry. This recent launch was no different. When I'm launching I focus on a few key areas: Refine what's worked in the past, experiment and change what hasn't, and create as personalized outreach as possible. One of my favorite strategies I use often when launching is to send personalized videos to answer questions or reach out to people I think would be a great fit for the program. The ROI from this strategy is always exceptional. It's these tips and strategies I want to share with you today in my Launch Recap episode. If you're gearing up for an upcoming launch, you don't want to miss today's episode where I'm taking you behind the scenes of my recent $38k launch. Tune in now to hear:

• A complete breakdown of the revenue and expenses from the launch, including a breakdown of which projects brought in the most revenue.
• The 4 phases I implemented to launch Roadmap to Freedom over a two-month period (and how one of them is something I'll definitely be repeating in the future).
• The top lessons and takeaways from this recent launch as it pertains to marketing my program prior to the launch and during the live sales period.

Today's episode on the Brandmerry Podcast is a vulnerable one. As a Brand Strategist, I've spent the last six years growing my business online. As a result, I've shared many parts of my story and my life with my community. Not to mention brand storytelling and personal branding are kind of my thing, so it's only natural to show up and share parts of my life, intertwined with my business. It's something I've gotten really good at. Storytelling is such an art. The art of sharing real-life experiences and authenticity in a feel-good way. In other words, keeping certain things sacred and close to you, while also sharing your personality and truth with the world. It's not always easy, and this Summer, I navigated a very sacred time. A time, that for the first time in my business, required me to step back fully. To not share openly online and just reflect. What this period of life showed me was that the brand I've built is sustainable. That as life happens, as it always will, I've built a brand that allows me to step back and show up for the people and things that are most important in my life. This is the type of sustainable business I want for you. Today, as I find myself on the other side of this experience, I'm turning on my microphone, sitting down with my smoothie, and sharing the details. In Episode 50, of The Brandmerry Podcast, which feels monumental in its own right, you'll discover why branding is so essential to living an aligned life as an entrepreneur, plus where I've been and what I've been up to. Tune in now to hear:

• Why I'm so incredibly thankful I took the time to build my solid brand foundation six years ago and how it has continued to pay off as I aim to build an aligned, authentic and sustainable business.
• What I wish more entrepreneurs, just getting started, knew about hitting their goals, balancing their time and energy, and what having a successful business truly means.
• How I make tough decisions in my business, often times pivoting from the original plan, in a simple and aligned way.

I love hearing from you, so if this episode spoke to you in any way, please send me a DM on Instagram.

The idea of daily habits is not a new concept. Yet, for me, it wasn't until I read James Clear, Atomic Habits, that it finally clicked on just how important it was. When I stumbled across this book, I was already three years into running my online business. I immediately started to look at the habits I had as an entrepreneur that was impacting how I ran my business. I made a lot of changes out of the gate with my systems, workflows, and day-to-day activities. However, during this process, I also started to see a need for habit building outside my business efforts. As I began to implement daily habits in my morning routine, my mindset routine, my relationships and more something amazing happened...my business felt better! I had always known what happens outside of my business impacts how I show up, but I never realized just how much I could control it. As my habits became more consistent with my morning routine, I noticed more focus and creativity throughout the day. As I began to create better habits in logging off and stepping away from work (boundaries, anyone?) I noticed how my relationship with my clients and how I showed up when I was working improved. Needless to say, habits changed my life and business. So when we were continuing to expand Brandmerry Academy in 2021, after first launching in 2020, I knew I wanted to support our clients with a critical element of building a sustainable business. That's when I brought in Ash Wylder, a certified High-Performance Habits Specialist, to support our members and in Episode 46 I'm lucky to have Ash join me for an amazing conversation on habits. Ash is the founder of storybreath.org where she helps trailblazers communicate clearly, get paid their worth, and claim their seat at the table. Ash is not only a former client but also a phenomenal asset to Brandmerry Academy, where she supports members in transforming how they show up in their personal lives and their business. Ash leads monthly High-Performance Habt calls for our members and supports them inside of our community. Tune in to Part One of this conversation to hear:

• How having hobbies will actually make you a better business owner and not take away from it.
• The importance of feeling in to alignment with the type of person you want to be in order to shift your identity into who you want to be and design a business to match.
• Why taking small, actionable steps will transform the way you show up in your business and the success you achieve (without burnout)!

As an entrepreneur deeply passionate about branding and marketing, I believe that getting your brand seen is a crucial aspect of running a successful business.

However, it always seems to be the hardest part for most entrepreneurs. Over the years, and working with hundreds of clients, I've come across four common mistakes that entrepreneurs often make with their marketing strategies, which impact their brand awareness.

Today, on the podcast, I’m sharing the four marketing mistakes you might be making, and how to ensure you’re getting your brand seen consistently online.

Inside today’s episode of the Authentic Brand Builders podcast, we’ll dive into:

• A trend I’m seeing all over social media that is steering entrepreneurs in the wrong direction.
• A controversial topic among mentors and marketers, and why I think your website is crucial to marketing success.
• A simple tweak you can make to your marketing strategy that will help you feel more confident in your marketing moves.