Audio Marketing Tips

Audio could be the next frontier for social media. We already have Instagram to help us share photos and Vine for video but how about short, timely social audio clips? An article on Mashable suggests Dubbler and Eevzdrop could change the landscape of audio sharing on social media. I've started using Dubbler and you can add different effects to your audio clips (of up to 60 seconds). The future of audio is looking bright. 2013 will see more audio sharing platforms develop!
Startups Bet Audio Is the Next Frontier for Social Media: http://mashable.com/2013/03/06/dubbler-eevzdrop/
Dubbler: http://dblr.me/s/Q7QhH

What can you do to get more listeners to you radio show? Answer listener questions. It's the best way to tap into the zeitgeist of your listeners and attract more ears to your message. Is there a pattern in your inbox or do you get asked the same questions every single day? Answer them in a short-form podcast (like this one) and upload them to an audio distribution platform like Spreaker. Easy!
Some of the most successful podcasts I've done have been answers to listener questions like 'how do a make a great radio demo?' http://jngl.es/mrc034 or 'how can I make my voice sound better?' http://jngl.es/mrc003
Record your thoughts in a note taking app such as Evernote: http://jngl.es/evernote
Discovering the Community: Mike Russell: http://blog.spreaker.com/blog/2013/03/05/discovering-the-community-mike-russell/ - I've been interviewed on the Spreaker Blog. Thanks to Anna Piazza and the team at Spreaker. You all do a great job!

The brand new Google+ sign-in for apps and website is exciting. I think it's a big deal for podcasters. You can now share stuff from apps and websites to your Google+ stream along with a big button. One of these buttons is titled 'LISTEN'. Two audio platforms have linked with Google+ already - Shazam and TuneIn. If you've not added your podcast to the TuneIn directory now is the time to submit is and then share it on Google+ for the world to hear.
How To Share A Podcast On Google+: http://www.musicradiocreative.com/jingles/how-to-share-a-podcast-on-google/
Introducing Google+ Sign-In: http://googledevelopers.blogspot.co.uk/2013/02/introducing-google-sign-in-simple-and.html

How can you make sure your web address is remembered when you read it out? Get a short URL. A web address that's easy to say and easy to remember.
It's easy to register short domain names such as .fm and .co using a domain registrar such as GoDaddy: http://jngl.es/godaddy
Plugins I recommend that will allow you to redirect your short web addresses include Pretty Link Lite and YOURLS.
Pretty Link Lite: http://wordpress.org/extend/plugins/pretty-link/
YOURLS: http://yourls.org/
Remember to say any web address that you'd like your listener to remember at least twice.

Reuse and recycle your best content. Look at your statistics - I use Spreaker to distribute this podcast - Spreaker statistics are awesome! You can see popular episodes and your most listened to shows. Retweet, like and share your audio again on Google+ to gain new listeners and boost old content. It's work you've already done so make use of it again and again.
I recommend Buffer app to help you schedule tweets at intervals you choose on Twitter: http://jngl.es/buffer