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At the crossroads of recruitment, marketing and social media

At the crossroads of recruitment, marketing and social media

Tom Laine

Traditional recruitment and employer branding practices have evolved into a variety of sub-skillsets, including social media platform and advertising expertise, brand / content / inbound / influencer marketing tactics, social selling skills, personnel branding, a mix of AI tools, and a whole new set of metrics to use and understand to get ahead of competition. This podcast series is based on social recruitment and employer branding expert Tom Laine's groundbreaking articles introducing a variety of thought-provoking new ideas, that are summarized and discussed by none other than AI.
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Top 10 At the crossroads of recruitment, marketing and social media Episodes

Goodpods has curated a list of the 10 best At the crossroads of recruitment, marketing and social media episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to At the crossroads of recruitment, marketing and social media for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite At the crossroads of recruitment, marketing and social media episode by adding your comments to the episode page.

At the crossroads of recruitment, marketing and social media - Modern recruiter should know social selling

Modern recruiter should know social selling

At the crossroads of recruitment, marketing and social media

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03/03/25 • 11 min

It's not a company-driven job market anymore, it's candidate driven. If a recruiter wants to find, convince and convert those best of the best in the industry to take on a job with the company, it's all about selling the job and the employer brand. Thus, at the age of social media, modern recruiter should know social selling.

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At the crossroads of recruitment, marketing and social media - Artificial Intelligence is Coming to Take Our Jobs - Or Is It

Artificial Intelligence is Coming to Take Our Jobs - Or Is It

At the crossroads of recruitment, marketing and social media

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03/10/25 • 12 min

Artificial Intelligence is Coming to Take Our Jobs - Or Is It? Should we fear for our jobs or prepare to take control of the change, perhaps opening a whole range of new opportunities for those ready to jump on board the AI revolution.

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At the crossroads of recruitment, marketing and social media - If You Can Date, Selling on LinkedIn Will Be Child’s Play

If You Can Date, Selling on LinkedIn Will Be Child’s Play

At the crossroads of recruitment, marketing and social media

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03/17/25 • 4 min

Using Linkedin but not getting much out of it? This episode's for you! "If You Can Date, Selling on LinkedIn Will Be Child’s Play"

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At the crossroads of recruitment, marketing and social media - Stop Employer Branding, Start Employee Branding!

Stop Employer Branding, Start Employee Branding!

At the crossroads of recruitment, marketing and social media

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03/20/25 • 16 min

The best of the best across industries want to work with the best people, not with you as a company. So Stop Employer Branding and Start Employee Branding!

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At the crossroads of recruitment, marketing and social media - What on Earth is silent Networking - Networking That Even Introverts Can Handle

What on Earth is silent Networking - Networking That Even Introverts Can Handle

At the crossroads of recruitment, marketing and social media

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03/27/25 • 22 min

I'm an introvert, still, after over 1700 live trainings. I was also for a long time the most networked Finn on Linkedin. Wasn't easy, wasn't always pleasant, but it has served a great purpose throughout my career. You could do it, too.

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At the crossroads of recruitment, marketing and social media - What Is Thought Leadership and Why Should You Strive for It?

What Is Thought Leadership and Why Should You Strive for It?

At the crossroads of recruitment, marketing and social media

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03/24/25 • 11 min

Thought leadership may be a familiar term for you, but it might not be just what you think it is, or as easy to achieve as you believe.

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At the crossroads of recruitment, marketing and social media - Don't create a content marketing strategy, create a stand-out strategy

Don't create a content marketing strategy, create a stand-out strategy

At the crossroads of recruitment, marketing and social media

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03/13/25 • 5 min

It's not enough to create content, even if the content was brilliant! You need to be found, noticed, and engage the target audience to view your content. At the age of content overload across media, it's not an easy job. Don't create a content marketing strategy, create a stand-out strategy!

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At the crossroads of recruitment, marketing and social media - Base your employer brand on a thought leadership strategy

Base your employer brand on a thought leadership strategy

At the crossroads of recruitment, marketing and social media

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03/06/25 • 18 min

Your employer brand is not what you say it is. It is how other's feel about your organisation and its employees, and it is somewhat different to all and everyone who encounter your organisation, its employees, products, services or news at any platform or location. That said, it's still manageable. Those who build employer brand for an expert organisation have an especially good tool at hand - thought leadership. It works for almost any kind of organisation at any field of expertise, but significantly easier for industries, companies and skillset that related to highly specialized knowledge and skills. Here's how to approach thought leadership as an employer branding opportunity.

Tom Laine wrote an article on this topic at his blog, which was then summarized with an AI tool and produced as a podcast discussion.

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FAQ

How many episodes does At the crossroads of recruitment, marketing and social media have?

At the crossroads of recruitment, marketing and social media currently has 8 episodes available.

What topics does At the crossroads of recruitment, marketing and social media cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on At the crossroads of recruitment, marketing and social media?

The episode title 'Modern recruiter should know social selling' is the most popular.

What is the average episode length on At the crossroads of recruitment, marketing and social media?

The average episode length on At the crossroads of recruitment, marketing and social media is 13 minutes.

How often are episodes of At the crossroads of recruitment, marketing and social media released?

Episodes of At the crossroads of recruitment, marketing and social media are typically released every 3 days.

When was the first episode of At the crossroads of recruitment, marketing and social media?

The first episode of At the crossroads of recruitment, marketing and social media was released on Mar 3, 2025.

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