S3E7 - Trafalgar Marquees

03/25/21 • 20 min

James Morris, managing director of Trafalgar Marquees, explains how he initially lost 90% of revenues in the lockdown but is now growing again after switching from corporate events to providing extra space for NHS COVID-19 testing centres and school classrooms. Mark Hart, professor of Small Business and Entrepreneurship at Aston, praises the turnaround, and highlights the new government-backed Help to Grow: Management scheme.

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S3E6 - Nomad HR and Recruitment

Amy Foster, founder of Nomad HR and Recruitment in Atherstone, Warwickshire, has launched a social enterprise to help find jobs for the young unemployed. She's already got six back into work, including a homeless youth. Nathalie Ormrod, local director of the UN's Principles for Responsible Management Education at Aston Business School, praises Ms Foster's “inspirational journey” as “heart-warming” and “courageous”.

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S3E8 - Hogarths Hotels

Helena Hogarth, owner of Hogarths Hotels, plans to bounce back from a 90% downturn during COVID-19 by switching from large corporate events to smaller weddings, staycations and spa offerings. Dr Rob Thomas, a teaching fellow in Marketing and Strategy at Aston, has been helping the group to rebrand and identify new target markets. The pandemic has devastated many businesses, but Dr Thomas says: “It’s a wonderful chance to revitalise who you are.”