Martin Impgaard - Are Intangible Assets important for all companies?

Many - if not all - of you listening to this podcast will be used to dealing with physical assets. But there are also Intangible Assets in an organisation. Is that the same as Intellectual Property? And are Intangible Assets really important for organisations that are dependent primarily on physical assets in their business?
Martin Impgaard ( https://www.linkedin.com/in/martin-impgaard/ ) will share his thoughts and tools to get a better handle on what Intangible Assets your organisation has, and what value those Assets have for the organisation.
Checklist for Mapping Intangible Assets in your Organisation:
https://www.linkedin.com/pulse/intangibles-assets-inventory-knowing-what-you-got-martin-impgaard/
10 Key Questions to better manage a specific Intangible Asset:
https://www.linkedin.com/pulse/intangible-assets-how-get-more-value-martin-impgaard/?trackingId=XU5EpGwPRzOX%2F7Wrby4ttQ%3D%3D
Claas/365Farmnet - example of an Intangible Assets Ecosystem discussed in the episode:
https://www.365farmnet.com/en/newsroom/smart-farming/