Sales Models and Staffing Strategies with Jim Colon | ASOTU CON Sessions

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Paul J Daly hosts Jim Colon, co-owner of Toyota of Marysville, on the ASOTU CON Sessions by Effectv.
They discuss Jim's unique approach to running a negotiation-free dealership, the benefits of a customer-centric sales model, and how this strategy has attracted a diverse workforce, particularly women. Jim shares insights on the dealership's success, the importance of brand focus, and the potential for growth with innovative practices.
Paul and Jim delve into the transformative impact of a fixed-price sales approach and how it aligns with modern customer preferences. They explore how removing the negotiation process not only enhances customer satisfaction but also creates a more inclusive work environment. Jim highlights the significant increase in female employees at Toyota of Marysville, attributing it to the transparent and straightforward sales model. The discussion also touches on the dealership's exceptional employee retention rates and the strategic focus on brand development, including the implementation of the "one person, one price, one hour" commitment, which has been met with overwhelming positive feedback from customers.
0:00 - Intro
0:21 - Jim Colon's automotive industry background.
1:51 - Opening a negotiation-free Toyota store.
2:59 - Ignoring pushback and focusing on customer-centric decisions.
5:01 - Changing the service experience in the dealership.
6:12 - The surprising number of women joining the dealership's staff.
7:52 - Importance of research and experiencing negotiation-free models.
10:30 - High employee retention and loyalty scores.
12:08 - Focusing on brand with "one person, one price, one hour."
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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