Digital Marketing in China - going beyond WeChat

02/13/16 • 41 min

This week we talk with local entrepreneur Natasha Fang, Founder of the upstart digital marketing agency Tolmao Group in Shanghai discussing channels beyond WeChat and which you should consider and why. One key topic was why only marketing online isn't enough. Tolmao Group promotes event marketing to grow brands and build a following offline, and Natasha shares some local knowledge on a marketers guide for multi-tier cities in China.

Previous Episode

Who needs a plan when you've got a big bag of hustle?!

In this episode we talk with Andrew Collins, CEO of Mailman Group and one of Shanghai's most successful entrepreneurs. After moving to Shanghai in 2006 and acquiring The Mailman Group, Andrew has turned it into a leading digital, social media and investment group in China. Andrew also shares his stories about launching their new ventures KAWO and Shopilist via Mailman Ventures. We also have a very special announcement by Andrew and the KAWO team regarding their latest product release and in the spirit of supporting local startups and entrepreneurs in China, will be giving it away FOR FREE! Details inside so get listening!

Next Episode

Cocktails, coding and coaching - How to run a sucessful IT business in China.

On this week's podcast we welcome Stephane Monsallier, a coder since the age of 10. After leaving France in 2003, Stephane setup System in Motion - an IT solutions business here in Shanghai.

How does Stephane stay ahead in IT? We talk about the strong management and coaching culture in his organisation and how this leads to high levels of staff retention. Be prepared to learn a new time management technique - useful not just for business but in everyday life!

A huge thank you to our sponsors Chinaccelerator and People Squared, and to our team!