Design’s Strategic Value for Business with Yiying Lu, “Fast Company's Most Creative People in Business”

09/19/20 • 39 min

During this week’s episode, we will discuss the value of design in early technology startups with Yiying Lu, the award-winning artist behind the Twitter Fail Whale and Dumpling emoji, named as “Fast Company's Most Creative People in Business” and Microsoft's “Top 10 Emerging Leader in Innovation”.

Show notes:

02:08 Introducing Yiying Lu

03:00 How design helps with product experience

05:30 The role of emotional needs in design

10:50 Design as a strategic tool for tech companies

14:40 How early stage founders should pay attention to design

19:50 Own a cross-cultural mindset

27:33 Failed campaign examples when foreign companies enter China

31:50 Yiying’s cross-cultural campaign cases

Many thanks to our guest Yiying Lu; host Oscar Ramos; producers Eva Shi and Sagar Chaudhary; editor David; organizer Chinaccelerator; and sponsor People Squared. Be sure to check out our website www.chinaccelerator.com

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09/19/20 • 39 min

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