Can Apple Hit Reset on Its China Production?

12/19/22 • 11 min

Apple’s relationship with China evokes a parade of superlatives. The world’s largest company by market cap produces 98% of its iPhones in the world’s most populated country and largest consumer market. Now, Apple’s China ties feel more like shackles as fundamental shifts in political and economic winds rewrite the rules of engagement between American business, and an emboldened Beijing. Virus lockdowns, swelling nationalism, trade conflicts and the threat of war are prompting western businesses – especially Apple – to reassess their China presence. Can Cupertino’s best and brightest hit the reset button while keeping the magic alive on Apple's legendary innovation and profitability? Or is it trapped by a business bond that was too weak to be felt until it was too strong to be broken? Join hosts John Lee and Tom Corbett as they explore these and other questions with Bloomberg Intelligence’s senior technology analyst Steven Tseng.

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Asia Centric by Bloomberg Intelligence - Can Apple Hit Reset on Its China Production?

Transcript

Speaker 100:00:03.839

You're listening to Asia Centric from Bloomberg Intelligence, the podcast that pulls back the curtain on global business so you can invest better across the Pacific rim. I'm Tom Corbett in Hong Kong, and I'm John Lee with Bloomberg Intelligence. In today's episode, we will discuss the decoupling of technology supply chains and whether Apple can stop making iPhones in China. Apple designs its iPhones in California, who relies on Asian supplies to