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As It Relates to Podcasting with Simona Costantini

As It Relates to Podcasting with Simona Costantini

Simona Costantini

1 Creator

1 Creator

Looking for expert tips on how to launch, grow, and monetize your podcast? You’re in the right place! As It Relates to Podcasting is your go-to resource for entrepreneurs, business owners, content creators, coaches, and consultants who want to leverage podcasting to build their brand, boost their business, and create meaningful connections with their audience. Hosted by full-time podcast strategist and producer Simona Costantini, this show dives into everything you need to know—from successfully starting your podcast to growing your listener base and turning your show into a revenue-generating machine. Whether you’re looking to optimize your strategy or hitting record for the first time, you’ll find practical insights that cut through the noise. Each episode breaks down actionable strategies for burning questions like: - How do I successfully launch my podcast and stand out from the crowd? - What are the most effective ways to increase my downloads and grow my audience? - How can I monetize my podcast without overwhelming my listeners? - What steps should I take to attract sponsors, partners, and collaborations? - How can I use my podcast to drive clients, customers, and revenue for my business? - What are the best tools and systems for running a smooth, stress-free podcast? This show isn’t about fluff or recycled advice—it’s all about providing real-world tips, tested strategies, and expert guidance to help you avoid burnout, stay consistent, and scale your podcast into a successful platform. Through solo episodes and deep-dive roundtables, you’ll gain access to insider knowledge that helps you sidestep common podcast pitfalls and maximize your impact. Tune in weekly as we cover everything from content creation and audience engagement to advanced marketing tactics and monetization methods that actually work. Plus, get exclusive backstage access to tips and resources you won’t find anywhere else, so you can fast-track your growth and start seeing results. Subscribe now and take the next step in turning your passion for podcasting into a profitable venture that reaches and resonates with your ideal audience!
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As It Relates to Podcasting with Simona Costantini - PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick

PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick

As It Relates to Podcasting with Simona Costantini

play

05/18/23 • 28 min

Are you looking for a way to streamline your podcast production process and elevate your content creation? Look no further than ChatGPT. In this episode, Marc and I explore the benefits of using ChatGPT for content creation and how it stacks up against other AI tools.

He shares tips on how to use AI to generate content ideas and keep that storytelling piece intact. We also discuss how ChatGPT can streamline your podcast production and save you time. Plus, learn about the three major benefits of using AI to help with content creation.

Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

Learn about:

  • [0:00] Intro
  • [5:25] ChatGPT vs. other AI tools when it comes to content creation
  • [8:45] How does AI help in generating content ideas for podcast episodes?
  • [12:05] How to keep that storytelling piece when using AI
  • [17:55] Streamlining your podcast production using ChatGPT
  • [20:00] Three benefits for using AI to help with content creation

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:


Marc’s Resources:


Connect with Marc here:


Connect with Simona here:


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As It Relates to Podcasting with Simona Costantini - PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick

PART 4 - Using Clubhouse, Twitter Space and Social Audio to Grow Your Podcast with Marc Ronick

As It Relates to Podcasting with Simona Costantini

play

05/25/23 • 34 min

Have you heard about social audio and wondered if it's worth integrating into your podcast marketing plan? In this episode, we explore the world of social audio and how it's impacting the podcasting industry.

Marc shares insights on the benefits of social audio, the community that's built on these platforms, and the impact of being a creator in this space. We also discuss best practices for hosting a Clubhouse room, how to increase your authenticity and relatability, and the importance of emphasizing community over competition.

Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

Learn about:

  • [0:00] Intro
  • [4:45] What is social audio
  • [6:05] Is Clubhouse and social audio dead?
  • [9:35] The community that is built on a social audio app
  • [12:45] How does being on a platform like this impact you as a creator?
  • [17:00] How to integrate social audio in your marketing plan
  • [22:05] Increasing your authenticity and relatability
  • [23:10] Best practices when it comes to being the host of a Clubhouse room
  • [29:35] Emphasizing on community over competition in the podcast space

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:


Marc’s Resources:


Connect with Marc here:


Connect with Simona here:


Happiness Happens Podcast: https://www.simonacostantini.com/happinesshappenspodcast

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As It Relates to Podcasting with Simona Costantini - PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick

PART 2 - Using ChatGPT to Streamline Your Podcast Process with Marc Ronick

As It Relates to Podcasting with Simona Costantini

play

05/11/23 • 36 min

Are you curious about how AI can take your podcast to the next level? In this episode, Marc Ronick shares how to use ChatGPT to create dynamic podcast content.

We explore how to start using AI in your podcast, the parts of the podcasting process AI can help with, and how to train your AI. We also dive into the ethics of using AI in podcasting, the potential dangers of ChatGPT, and how embracing technology is key to avoiding becoming obsolete.

Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

Learn about:

  • [0:00] Intro
  • [5:30] What NextGen Podcaster is and how it's the best tool to pair with ChatGPT
  • [9:50] How to start using AI and ChatGPT for your podcast
  • [12:55] The parts of the podcasting process that AI can help with
  • [16:20] Training your AI
  • [21:25] Is ChatGPT unethical?
  • [26:30] Can you use more than one prompt per ChatGPT conversation?
  • [27:50] Embracing technology so you don't become obsolete
  • [30:55] The potential dangers of ChatGPT

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

Resources:


Marc’s Resources:


Connect with Marc here:


Connect with Simona here:


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As It Relates to Podcasting with Simona Costantini - PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick

PART 1 - Is Your Podcast Mindset Costing You? with Marc Ronick

As It Relates to Podcasting with Simona Costantini

play

05/04/23 • 37 min

Are you struggling to grow your podcast audience? The solution may lie in your mindset. In this episode, we explore the power of mindset in podcasting and how it can make or break your success.

Marc Ronick joins me for part 1 of this four–part series and shares tips on finding your 'why', using language to make your listener feel included, and how to reframe your mindset when it feels like listeners don't care. We also discuss the dangers of self-sabotage and the importance of patience and consistency. Plus, learn why connecting with your listener directly is crucial, and why downloads don't always matter.

Marc Ronick, a podcasting veteran with over 17 years of experience, has a passion for empowering podcasters to turn their visions into reality. From launching his first fantasy football podcast in 2005 to founding the innovative NextGen Podcaster membership platform, Marc's journey has been marked by an array of successful ventures.

His popular comedy podcast, The Marc and Lowell Show, alongside childhood friend Lowell Melser, has accumulated over 1 million downloads. As a co-founder of The RELM Network and iRonick Media, Marc continues to help independent podcasters build their brands and reach wider audiences.

With NextGen Podcaster, Marc brings podcasters access to cutting-edge AI tools, expert advice, and a vibrant network of like-minded creators. Marc also hosts the podcast, "Podcast PhD" and leads The Podcasting Morning Chat on Clubhouse, engaging with a community of hundreds of content creators.

Learn about:

  • [0:00] Intro
  • [5:25] Why the mindset you bring to podcasting is your most important asset
  • [6:30] Does the word 'mindset' deter people from understanding its significance
  • [7:40] Why it all starts with your why
  • [12:10] The biggest mistakes podcasters make when it comes to mindset work
  • [14:45] Using language to make your listener feel more included
  • [15:35] How to be a relatable host
  • [18:05] Getting into a self-sabotage loop
  • [20:00] The patience and consistency podcasting takes
  • [23:15] How to reframe your mindset when it feels like listeners don't care
  • [28:45] Connecting with your listener directly
  • [31:45] Why your downloads don't always matter

Want more? Join our Patreon community for exclusive content, bonus Q&As, and binge the episodes before they go live. More info here: https://www.patreon.com/asitrelatestopodcasting

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Marc’s Resources:


Connect with Marc here:


Connect with Simona here:

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As It Relates to Podcasting with Simona Costantini - How to Dominate Search and Build Relevancy for Your Podcast with Anthony Nwaneri (Part 4)

How to Dominate Search and Build Relevancy for Your Podcast with Anthony Nwaneri (Part 4)

As It Relates to Podcasting with Simona Costantini

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02/22/24 • 23 min

Podcasting has become an increasingly popular medium for sharing information, stories, and ideas. But with the ever-growing number of podcasts available, how can you ensure that your show stands out and attracts listeners?

The key lies in dominating search and building relevancy. In this episode, we'll explore the strategies and techniques to help you optimize your podcast for search engines and establish your authority in your niche.

Joining me for this conversation is Anthony Nwaneri, best selling author of the book Podcast Made Simple and the Co-host of 'Why Your Podcast Isn't Growing'.

I. Understanding Podcast SEO: To dominate search, it's essential to understand the concept of podcast SEO (Search Engine Optimization). Podcast SEO involves optimizing your show's content, titles, and descriptions to rank higher in search engine results. By doing so, you increase your visibility and reach a wider audience. In the script, the guest, Anthony, explains the importance of podcast SEO and highlights its different aspects, such as visibility and user engagement.

II. Building Relevancy Through Keywords: To build relevancy for your podcast, it's crucial to identify the keywords that are relevant to your niche and target audience. In the script, Anthony advises being intentional about the specific keywords you want to rank for. For example, if your podcast is about real estate, you may want to focus on keywords like "real estate investing," "house flipping," or "multi-family properties." By incorporating these keywords into your episode titles, show descriptions, and show notes, you're building a catalog of digital real estate that signals to search engines your expertise in these areas.

III. The Power of Timely and Relevant Content: Creating timely and relevant content is another important aspect of building relevancy and dominating search. By staying up to date with industry trends and addressing topics that are currently in demand, you increase the chances of being discovered by potential listeners. The script mentions the example of launching a podcast at the beginning of the year or after the summer, which aligns with the times when individuals are more likely to start new endeavors. By tailoring your content to these specific periods, you tap into the existing demand and set yourself apart from the competition.

IV. The Holistic Approach to Podcast SEO: Dominating search and building relevancy is not a one-size-fits-all approach. It requires a holistic view of podcast SEO and a focus on optimizing every touchpoint of your listener's journey. This includes elements such as attractive cover art, engaging episode titles, captivating intros and outros, and valuable content throughout. As mentioned in the script, it's not just about one magic pill, but the combination of all these factors that produces long-lasting results.

V. The Long Game of Podcasting: Finally, it's important to remember that podcasting is a long game. While there may be cases of instant success, such as launching a podcast and seeing explosive growth, these instances are rare. Building a successful podcast takes time, consistency, and dedication. As explained in the script, the process of dominating search and building relevancy is unfolded over a prolonged period. Patience and persistence are key as you continuously optimize your content, engage your audience, and strive to provide value.

In the ever-growing landscape of podcasting, dominating search and building relevancy are crucial for success. By understanding podcast SEO, identifying relevant keywords, creating timely content, and taking a holistic approach, you can increase your podcast's visibility, attract more listeners, and establish yourself as an authority in your niche. Remember, podcasting is a marathon, not a sprint. Stay committed to consistently delivering valuable content, and your podcast will continue to grow and thrive.

Learn about:

  • 0:00 Intro
  • 2:37 What building relevancy means
  • 6:36 How to rank using keywords
  • 9:22 Do ratings and reviews help your podcast in the podcast player algorithm
  • 11:54 Earning the listen
  • 14:58 Building relevancy and the tie in with authority building

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As It Relates to Podcasting with Simona Costantini - How to Be A Better Podcast Host

How to Be A Better Podcast Host

As It Relates to Podcasting with Simona Costantini

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06/25/24 • 20 min

In this week's episode, I am thrilled to be joined again by Kendall Breitman, Community Manager at Riverside FM. Building on our previous discussion, we delve into what makes a great podcast host and guest, sharing practical tips and insights drawn from Kendall's extensive experience in both journalism and community management.

The Art of Being a Good Host:

Kendall emphasizes the importance of listening actively to your guests, ensuring a natural and engaging conversation. We discuss the balance between structured preparation and allowing spontaneity, using bullet points as anchors to guide the conversation without being overly rigid. It's crucial to tailor your approach to your show's audience, providing value and maintaining a dynamic flow.

Creating a Great Guest Experience:

We explore how to create an enjoyable and memorable experience for your podcast guests. Pre-show preparation, setting a relaxed tone, and avoiding overly scripted interactions are key. Engaging your guests in a way that highlights their unique perspectives while aligning with your show's theme enhances the overall quality of your podcast.

Engaging Conversations and Bullet Points:

Kendall recommends using three to five bullet points to keep the conversation focused. This method ensures that the discussion remains relevant and impactful, providing listeners with valuable insights. We also touch on the importance of having a strong opening and closing question to anchor the episode and guide the narrative.

The Importance of Pre-Show Prep:

Effective pre-show preparation involves more than just technical setup. Kendall suggests having a "green room" conversation to build rapport and set the tone before recording. This approach helps both host and guest feel comfortable, leading to a more fluid and natural dialogue.

Tips for Podcast Guests:

For guests, it's beneficial to listen to a few episodes of the show they will be appearing on to understand the format and style. Wearing something that makes you feel confident can also positively impact the conversation. Treating the podcast appearance as a friendly chat rather than a formal interview makes for a more engaging and authentic experience.

Learn about:

  • 00:00 Intro
  • 01:39 The Art of Being a Good Host
  • 02:35 Creating a Great Guest Experience
  • 03:42 Structuring Your Podcast Effectively
  • 05:04: Engaging Conversations and Bullet Points
  • 07:12 The Importance of Pre-Show Prep
  • 14:37 Tips for Podcast Guests

FREE RESOURCES:


MORE RESOURCES:


Connect with RiversideFM here:


Connect with Simona here:

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As It Relates to Podcasting with Simona Costantini - Why Every Creator Should Write a Book with Lauren Cobello (Part 1)

Why Every Creator Should Write a Book with Lauren Cobello (Part 1)

As It Relates to Podcasting with Simona Costantini

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01/05/24 • 23 min

In the ever-expanding world of entrepreneurship, it's becoming increasingly important to stand out from the crowd and establish credibility. One powerful tool that every entrepreneur should consider is writing a book. In this first episode of a four-part series, Lauren Cobello joins me to explore the reasons why writing a book is beneficial for creators.

1. Elevates Credibility and Authority:

One of the biggest advantages of writing a book is that it instantly enhances your credibility and authority in your field. When people learn that you have authored a book, they perceive you as a reputable source and an expert in your industry. Lauren Cabello emphasizes that a book serves as a business card into your business, taking someone from not knowing you to understanding your expertise and making them a warm lead right from the beginning. By positioning yourself as an author, you establish a foundation for trust and respect, which opens the door to numerous opportunities such as speaking engagements and media appearances.

2. Enhances Marketing Strategy:

Writing a book provides entrepreneurs with a distinct marketing campaign. It gives you something substantial to talk about, making it easier to pitch yourself for interviews, podcasts, television appearances, and other forms of media exposure. Lauren emphasizes that a book gives you a sense of urgency when it comes to marketing, providing a clear-cut strategy for showcasing your expertise and attracting potential customers. Additionally, a book can be a powerful networking tool, leading to collaborations and connections within your industry.

3. Expands Speaking Engagements:

Having a book under your belt significantly increases your chances of securing speaking engagements. Event organizers often look for speakers who have authored books, as it adds credibility and validates you as an authority in your field. Speaking engagements not only provide opportunities to share your knowledge and expertise but also allow you to connect with a broader audience and make valuable professional connections.

4. Builds Your Brand:

Writing a book allows entrepreneurs to solidify their place in a new market or brand. While it's important to establish a brand first before releasing a book, the book can also help you leverage your presence in a new industry. By linking your book to your existing brand or creating a new brand around the book, you can cross-pollinate your audiences and reach a wider range of people. As Simona and Lauren discuss in their conversation, incorporating your book into your podcast or other media platforms helps to attract new listeners or readers and further strengthens your brand.

5. Provides Networking Opportunities:

Engaging in the process of writing and publishing a book creates networking opportunities. As Lauren mentions, authors often invite potential guests onto their podcasts or media channels to discuss their book or related topics. These interactions not only help to grow your network but also expose your brand to new audiences. Writing a book allows you to connect with like-minded individuals, industry experts, and potential collaborators, ultimately expanding your professional reach.

Writing a book offers a multitude of benefits for entrepreneurs and podcasters. It enhances credibility, serves as a powerful marketing tool, expands speaking engagements, builds your brand, and provides networking opportunities. While writing a book requires time, effort, and strategy, the rewards are well worth it. By positioning yourself as an author, you establish authority, solidify your brand, and gain access to exciting opportunities within your industry. So if you're an entrepreneur looking to take your business to the next level, consider embarking on the journey of writing a book.

Let us know what you think about the idea of entrepreneurs writing books in the comments below. Have you considered writing a book? What topics or challenges would you address in your book? We love hearing from you!

Lauren Cobello is the Founder and CEO of Leverage with Media PR, a renowned national TV personality, 3x best-selling author, and a prominent figure in the world of entrepreneurship and public relations. Lauren has been a regular lifestyle TV personality on national TV shows like The TODAY show, GMA, Dr. Oz, Rachael Ray, and hundreds of others for over a decade.

Learn about:

  • [0:00] Intro
  • [2:54] Why every entrepreneur and podcaster should write a book
  • [4:14] How to get started on your book idea
  • [6:08] What happens if the book you should write is not the book you want to write
  • [7:32] The way to bridge between where you are now and where you want to go in your content creation and book writing
  • [12:55] 3 key benefits to writing a book
  • [17:31] Self publishing vs. traditional publishing
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As It Relates to Podcasting with Simona Costantini - How to Convert Podcast Listeners into Paying Customers

How to Convert Podcast Listeners into Paying Customers

As It Relates to Podcasting with Simona Costantini

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12/23/23 • 10 min

By now, I hope you’re getting ready to enjoy the holiday season and taking some time off to relax and recharge. I say this all the time – it's important to slow down in order to speed up and stay creative.

If you’re like me, you’re taking some well deserved time to work on your projects, strategize your podcast, and start 2024 off strong.

That’s why in this episode, we’re talking all about the untapped potential of marketing and selling through your podcast. There are strategies and opportunities to turn your podcast listeners into paying customers while staying authentic and in integrity.

Building a Sales Funnel: Creating a sales funnel is essential when it comes to marketing and selling through your podcast. By offering a freebie, such as a guide or a free download, you can capture the attention of your listeners and encourage them to subscribe. When they subscribe, they can be added to your email list, allowing you to establish a connection and nurture them within your podcasting community. This creates a partnership and makes them feel like they are part of something bigger.

Engaging Calls to Action: A well-crafted call to action is key in driving podcast growth. Instead of overwhelming your listeners with multiple calls to action, be clear and specific about what you want them to do. Whether it's buying your book, reviewing the show, downloading a free guide, or booking a call, provide easy access to the necessary links in your show notes. A clear call to action can make all the difference in converting listeners into paid customers.

Community Building and Upselling: Building a loyal community around your podcast is crucial. Consider creating a discord group, a membership platform, or a Facebook group where your listeners can connect and engage with each other. By serving your community and consistently providing valuable content, you can foster a sense of loyalty. Within this community, you have the opportunity to upsell. Whether it's through webinars, masterclasses, free challenges, or selling programs, your engaged community is more likely to take that next step with you.

In all, marketing and selling through your podcast is an untapped and powerful strategy. By implementing the right strategies, such as building a sales funnel, creating engaging calls to action, and nurturing your community, you can convert your podcast listeners into paying customers. Remember to stay authentic and aligned with your values throughout the process. Take some time to reflect on the strategies discussed in this episode and consider how you can level them up for your podcast. Don't forget to subscribe and share this content with other creators who can benefit from it. If you have any questions, feel free to reach out to me on social media. Thank you for tuning in, and I'll see you in the next episode.

Learn about:

  • [0:00] Intro
  • [1:48] Why Selling Through Podcasts
  • [2:40] Building a Sales Funnel
  • [3:05] Using Sales Funnels in Podcasting
  • [3:42] The Power of Email Marketing in Podcasting
  • [6:19] Crafting Engaging Calls to Action
  • [7:32] Community Building and Upselling Strategies
  • [8:12] The Power of Facebook Groups in Podcasting
  • [9:21] Implementing These Strategies

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As It Relates to Podcasting with Simona Costantini - Boost Paid Ads for More Podcast Downloads with Megan Shields (Part 2)

Boost Paid Ads for More Podcast Downloads with Megan Shields (Part 2)

As It Relates to Podcasting with Simona Costantini

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03/14/24 • 20 min

In today's digital age, podcasting has become a powerful medium for sharing stories, knowledge, and engaging with audiences worldwide. However, one common challenge podcasters face is how to increase their podcast downloads without spending all day on social media. In this episode, we get into the world of podcast growth strategies with insights from paid ads expert, Megan Shields.

The conversation revolves around part one of Megan's trifecta strategy for podcasters, focusing on download growth.

Trifecta Strategy: Megan highlights the trifecta ad strategy for clients, which includes download growth, email list growth, and social media growth working together synergistically. She emphasizes the importance of testing different ad creatives, understanding the target audience, and ensuring that the podcast content is optimized for increased traffic.

Data Analysis: Megan shares insights into how she analyzes podcast download data on platforms like Apple Podcasts to determine the success of ad campaigns. She emphasizes the need for consistent monitoring and optimization based on data trends.

Video Ads Dominance: One key trend highlighted by Megan is the dominance of video ads in recent times. She explains that video ads, especially those with organic and relatable content, tend to perform exceptionally well in driving engagement and conversions for podcasters.

Creative Testing: When it comes to running ads, Megan suggests testing different types of video creatives, such as direct podcast teasers, episode highlights, and point-of-view content. By experimenting with various creatives, podcasters can optimize their ad campaigns for better results.

The focus shifts towards final tips for podcast growth. Megan emphasizes the importance of consistent content creation, strategic call-to-actions, and leveraging organic-looking content for ads to resonate with audiences effectively.

In conclusion, the insights shared by Megan Shields shed light on the effectiveness of leveraging paid ads for podcast growth. By implementing a strategic approach, analyzing data trends, and testing different creatives, podcasters can unlock new avenues for audience engagement and expansion.

As podcasting continues to evolve as a dynamic storytelling platform, utilizing paid ads effectively can be a game-changer for reaching a wider audience and maximizing the impact of your podcast content. Whether you're a beginner in the podcasting world or a seasoned creator, incorporating these strategies can pave the way for sustainable growth and success in your podcasting journey.

Learn about:

  • 0:00 Intro
  • 1:13 Podcast Success Vault
  • 4:54 Her trifecta strategy, starting with download and podcast growth
  • 8:09 How to figure out which episodes to target
  • 8:45 Drawbacks or discrepancies in data
  • 10:57 How long to run ads and how to gauge how they’re performing
  • 13:40 When to update the creative
  • 14:45 Leveraging video in your ads

Resources:


Connect with Megan here:


Connect with Simona here:

As It Relates to Podcasting with Simona Costantini - Email List Growth Strategies for Podcasters with Megan Shields (Part 3)

Email List Growth Strategies for Podcasters with Megan Shields (Part 3)

As It Relates to Podcasting with Simona Costantini

play

03/21/24 • 23 min

In the fast-paced world of podcasting, creators often find themselves juggling multiple tasks, from recording episodes to promoting their shows and engaging with their audience. One crucial aspect that can sometimes get overlooked is the power of email list growth. How can podcasters effectively use their email list to increase downloads, gain more subscribers, and make a bigger impact with their podcast? In this episode, we dive into actionable insights shared by email list and ads growth expert, Megan Shields, on how to leverage email marketing strategies for podcast success.

We talk about the importance of email list growth in the podcasting world. She sets the stage for a conversation with Megan Shields, an expert in paid ads and email list strategies specifically designed for podcasters.

Leveraging Paid Ads for Email List Growth The focus shifts to leveraging paid ads to grow email lists and maximize podcast impact. Megan highlights the significance of email list growth for creators, emphasizing the power of email marketing in engaging with listeners and fostering community.

Structuring Email List Growth Strategies Megan reveals a strategic approach to email list growth, emphasizing the use of Facebook lead forms as a powerful tool for opt-ins. She explains how creators can streamline the opt-in process on Facebook, engage with audiences effectively, and seamlessly integrate leads into email marketing platforms like ConvertKit or MailChimp.

Creative Freebies and List Building The duo discusses the importance of offering valuable freebies to entice audience opt-ins. Megan shares insights on creating podcast-specific freebies and engaging audiences with tailored content. They explore various creative options like video series, challenges, and training sessions as effective list-building strategies.

Engaging Email Marketing for Podcast Growth Simona and Megan delve into the impact of email marketing on podcast growth and audience engagement. They stress the value of building a loyal subscriber base for promoting new episodes, running contests, and attracting potential sponsors in the podcasting landscape.

Nurturing Audience Feedback and Engagement Emphasizing the importance of direct audience feedback, Megan highlights the value of engaging with subscribers through email communication. They discuss the role of email lists in refining podcast content, understanding audience preferences, and driving community interaction.

In closing, the discussion underscores the immense potential of email list growth strategies for podcasters. Simona and Megan stress the long-term benefits of building and nurturing email lists, leveraging creative freebies, and engaging with subscribers to enhance podcast impact and reach.

By incorporating expert insights from Megan Shields, creators can unlock the untapped potential of email list growth to amplify their podcasting success and deepen audience connections. Email marketing isn't just a tool—it's a strategic asset for podcasters looking to expand their reach and make a lasting impact in the ever-evolving podcast landscape.

Unlock the power of email list growth and propel your podcasting journey to new heights with Megan Shields' expert strategies and actionable tips. Discover the key to engaging with your audience, driving downloads, and maximizing your podcast's impact through effective email marketing tactics.

Learn about:

  • 0:00 Intro
  • 3:53 What is the structure of the email list strategy
  • 6:14 Using Facebook Forms for paid ads
  • 7:58 What type of Freebie would a podcaster create
  • 10:43 What other types of creative could you run to build your email list
  • 14:22 Getting direct feedback from your audience
  • 17:05 How many different freebies or forms would you run at once to get a testing perspective
  • 18:31 Anything else when it comes to email marketing and growth strategy

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FAQ

How many episodes does As It Relates to Podcasting with Simona Costantini have?

As It Relates to Podcasting with Simona Costantini currently has 99 episodes available.

What topics does As It Relates to Podcasting with Simona Costantini cover?

The podcast is about Marketing, Podcasts, Education and Business.

What is the most popular episode on As It Relates to Podcasting with Simona Costantini?

The episode title 'PART 3 - Using ChatGPT to Create Social Media Content, Newsletters, and Podcast Content with Marc Ronick' is the most popular.

What is the average episode length on As It Relates to Podcasting with Simona Costantini?

The average episode length on As It Relates to Podcasting with Simona Costantini is 23 minutes.

How often are episodes of As It Relates to Podcasting with Simona Costantini released?

Episodes of As It Relates to Podcasting with Simona Costantini are typically released every 7 days.

When was the first episode of As It Relates to Podcasting with Simona Costantini?

The first episode of As It Relates to Podcasting with Simona Costantini was released on Oct 1, 2022.

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