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Kickstarting your Email Marketing: Why it's Important and How to do it Right [36]
09/24/19 • 62 min
This week we’re diving into the topic of email and newsletters. For many artists, the thought of sending a regular email is daunting (what do you say? How do you say it?) Others haven’t even collected email addresses in the past.
We’re hoping today’s discussion will inspire you to get started and/or to crank up your current efforts. The truth is that email has an important role to play in your marketing mix. Yes social media is important, but when someone gives you their email address, they are taking a step closer to you - giving you a valuable opportunity to make and keep a connection.
We share tips, discuss areas where we could improve, and invite you to sign up for both our newsletters, so you can experience what happens when you do. All this as well as Bake-Off chat, new studio news and the exciting nature of the creative cycle.
Mentioned
https://alicesheridan.com/see-more/
https://www.louisefletcherart.com/newsletter-artists
Buy us a coffee and support the podcast here
Submit a question at bit.ly/artjuicepodcast
Follow us on Instagram:
@alicesheridanstudio
@louisefletcher_art
See fuller show notes on our websites:
Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
This week we’re diving into the topic of email and newsletters. For many artists, the thought of sending a regular email is daunting (what do you say? How do you say it?) Others haven’t even collected email addresses in the past.
We’re hoping today’s discussion will inspire you to get started and/or to crank up your current efforts. The truth is that email has an important role to play in your marketing mix. Yes social media is important, but when someone gives you their email address, they are taking a step closer to you - giving you a valuable opportunity to make and keep a connection.
We share tips, discuss areas where we could improve, and invite you to sign up for both our newsletters, so you can experience what happens when you do. All this as well as Bake-Off chat, new studio news and the exciting nature of the creative cycle.
Mentioned
https://alicesheridan.com/see-more/
https://www.louisefletcherart.com/newsletter-artists
Buy us a coffee and support the podcast here
Submit a question at bit.ly/artjuicepodcast
Follow us on Instagram:
@alicesheridanstudio
@louisefletcher_art
See fuller show notes on our websites:
Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Previous Episode
How Finding Your "Why" Can Transform Your Art [35]
Today’s discussion was inspired by a book and TED talk by Simon Sinek, both entitled ‘Find Your Why.’ Sinek's main point is that when you know the purpose of what you are doing, it is so much easier to make the right decisions, achieve good results, and sell it to others.
As artists, we can explore this on several levels - why do I make my art? Why am I making this particular series of paintings? And, at the granular level, why am I making this one specific painting?
Our wide-ranging conversation spans the desire to create things, the need to be seen, the drive to communicate our internal experience, and whether what we are really seeking is love. (Deep stuff!) We also get into how you find your purpose. It isn’t something you can just come up with in 5 minutes. For most of us, it is a gradual process of discovery and it arises from the work we do. We also acknowledge that so much of this changes over time - even if we know our why at this moment, it may well change in future years.
Mentioned
Simon Sinek TED talk https://www.youtube.com/watch?v=u4ZoJKF_VuA
Buy us a coffee and support the podcast here
Submit a question at bit.ly/artjuicepodcast
Follow us on Instagram:
@alicesheridanstudio
@louisefletcher_art
See fuller show notes on our websites:
Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Next Episode
Flying Your Freak Flag: The Power of Exposing Yourself [37]
Most of us spend our lives trying to fit in; to get it right; to avoid causing offence. If we have unusual personality traits or experiences, we tend to keep them hidden from all but our closest friends.
This episode was conceived after a personal conversation during which Alice shared a major event in her life. That event played a major role in the way her art has developed and yet she has not discussed it publicly until now. We explore how such experiences can shape our art and whether this is something we should share with others. Does it help us connect with art buyers more authentically? Or is it too much information? And what are the potential downsides of being open about our lives?
Our discussion touches on the work of Brenee Brown, covers what to do if you don't like exposing yourself, and includes a brief discussion of whether galleries approve of artists being vulnerable online. We also catch up with Alice after her workshop in Yorkshire and hear how she kept herself occupied during over 12 hours of driving (spoiler alert: there was singing!).
Mentioned
Louise's sketchbook from Alice's workshop
Submit a question at bit.ly/artjuicepodcast
Follow us on Instagram:
@alicesheridanstudio
@louisefletcher_art
See fuller show notes on our websites:
Credits
"Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
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