
Feeling Overwhelmed? Here Are Tips to Help Balance Studio Time and Marketing for Artists Without Going Insane or Burning Out
08/02/24 • 16 min
In this episode of Art & Cocktails, host Kat (Ekaterina Popova) delves into the all-too-familiar challenge of balancing studio time with marketing efforts. With over a decade of experience as an artist and creative entrepreneur, Kat shares practical tips and strategies to help artists manage overwhelm and stay productive without burning out.
Key Takeaways:
- Scheduling and Blocking Days: Discover how to create a weekly rhythm that supports both your creative flow and business needs.
- Setting Timers to Avoid Rabit Holes and Doom Scrolling: Learn how the Pomodoro Technique and other tools can help you maintain focus and avoid distractions.
- Tuning Out Distractions: Tips for creating a distraction-free workspace and setting boundaries with loved ones.
- Energy Management Across Platforms: Prioritize quality over quantity and focus on the platforms that matter most to your audience.
- Working in Sprints and Batching Content: Leverage your creative energy by batching tasks and working in focused sprints.
- Reconnecting with Your Body: Understand the importance of taking breaks and engaging in physical activities to refresh your mind and body.
Join The Artist Navigation Waitlist and Get Special Savings and Bonuses!
https://createmagazine.myflodesk.com/treasure
Kat also discusses the value of repurposing content and setting realistic expectations based on your current life situation. Whether you're navigating motherhood, health challenges, or a busy schedule, these insights will empower you to find balance and fulfillment in your creative journey.
Mentioned:
Timer cube: https://amzn.to/4c8a5mx
10 Alternative Platforms for Emerging Artists and Creators to Market Their Work Beyond Instagram: https://www.createmagazine.com/blog/10-alternative-platforms-for-emerging-artists-and-creators-to-market-their-work-beyond-instagram
Join the Conversation:
If you found this episode helpful, please subscribe, leave a review on iTunes, and share it with fellow creatives. Your support keep us going!
Connect with Us:
Thank you for tuning in, and remember to show up with intention and kindness to yourself. Have a beautiful day!
In this episode of Art & Cocktails, host Kat (Ekaterina Popova) delves into the all-too-familiar challenge of balancing studio time with marketing efforts. With over a decade of experience as an artist and creative entrepreneur, Kat shares practical tips and strategies to help artists manage overwhelm and stay productive without burning out.
Key Takeaways:
- Scheduling and Blocking Days: Discover how to create a weekly rhythm that supports both your creative flow and business needs.
- Setting Timers to Avoid Rabit Holes and Doom Scrolling: Learn how the Pomodoro Technique and other tools can help you maintain focus and avoid distractions.
- Tuning Out Distractions: Tips for creating a distraction-free workspace and setting boundaries with loved ones.
- Energy Management Across Platforms: Prioritize quality over quantity and focus on the platforms that matter most to your audience.
- Working in Sprints and Batching Content: Leverage your creative energy by batching tasks and working in focused sprints.
- Reconnecting with Your Body: Understand the importance of taking breaks and engaging in physical activities to refresh your mind and body.
Join The Artist Navigation Waitlist and Get Special Savings and Bonuses!
https://createmagazine.myflodesk.com/treasure
Kat also discusses the value of repurposing content and setting realistic expectations based on your current life situation. Whether you're navigating motherhood, health challenges, or a busy schedule, these insights will empower you to find balance and fulfillment in your creative journey.
Mentioned:
Timer cube: https://amzn.to/4c8a5mx
10 Alternative Platforms for Emerging Artists and Creators to Market Their Work Beyond Instagram: https://www.createmagazine.com/blog/10-alternative-platforms-for-emerging-artists-and-creators-to-market-their-work-beyond-instagram
Join the Conversation:
If you found this episode helpful, please subscribe, leave a review on iTunes, and share it with fellow creatives. Your support keep us going!
Connect with Us:
Thank you for tuning in, and remember to show up with intention and kindness to yourself. Have a beautiful day!
Previous Episode

Grow Your Art Career and Small Business with Seasonality and Balanced Energy
Welcome to Art & Cocktails! I'm your host, Ekaterina Popova artist and founder of Create! Magazine. In this episode, I (Kat) discuss how to structure your marketing efforts for networking, visibility, sales, and connections by honoring seasonality and balancing masculine and feminine energy. I share my approach in my art career and business, and provide insights on how to honor your pace and know when to slow down and when to show up.
Episode Highlights:
- Leveraging Seasonality: Embrace seasonality both personally and with nature.
- Balancing Masculine and Feminine Energy: Combine proactive and receptive strategies.
- Networking Tips: Connect with people you genuinely admire and build lasting relationships to conserve energy and feel supported year-round.
- Sustainable Growth: Balance pushing and letting go, trusting the process.
Join the Artist Navigation Course Waitlist: Save your seat for exclusive savings and support to grow your art career on your own terms. https://createmagazine.myflodesk.com/treasure
If you enjoyed this episode, please subscribe, leave a review, and share it with fellow artists. Tag us on Instagram @createmagazine or @katerinaspopova to continue the conversation!
Links Mentioned:
Artist Navigation Course Waitlist: https://createmagazine.myflodesk.com/treasure
Follow Us:
- Instagram: @createmagazine
- Website: www.createmagazine.com
- Sbstack: https://artandcocktails.substack.com
Thank you for tuning in!
Next Episode

What to Consider When Planning and Getting Ready For Your Solo Exhibition
In this episode, Ekaterina Popova (Kat) dives into the essentials of planning a solo exhibition. Whether you're a new artist or have been exhibiting for decades, Kat shares her personal tips and experiences to help you make your exhibition a resounding success.
Episode Highlights:
- The importance of mindset and visualization in planning your show.
- Practical steps to take from journaling ideas to gathering references.
- Setting a realistic timeline and routine that fits your life.
- Tips on working with galleries, selecting themes, and maintaining a cohesive body of work.
- How to handle nervousness and maintain a positive mindset throughout the process.
- Recommendations for calming your nervous system and staying inspired.
Additional Resources:
- Kat's ebook "How to Create Your Best New Series of Art and Build Your Artist's Portfolio" - Get it here.
- EFT tapping resources by Brad Yates on YouTube and Yes Supply.
https://youtu.be/UBKCQO0i4Hw?si=l78BGN8pZnpO9uKC
https://www.youtube.com/channel/UCiHZMZejDS4RIxDdBwoie9A
- Your Own Art Show program by Gita Joshi and Ekaterina Popova - Learn more here.
- Free checklist on how to market your show - Download here.
Action Steps:
- Start with a clear vision and theme for your show.
- Journal your ideas and visualize your dream exhibition.
- Gather your references and supplies, and create a realistic timeline.
- Show up consistently, trust the process, and maintain a positive mindset.
- Share your journey and invite your audience to be part of it.
Connect with Kat:
- Instagram: @katerinaspopova @createmagazine
- Tag Kat in your exhibition events and show your progress!
Thank you so much for tuning into Art & Cocktails. If you enjoyed this episode, please leave us a review. It means so much! See you next time!
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