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App Marketing by App Masters

App Marketing by App Masters

Steve Young

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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Top 10 App Marketing by App Masters Episodes

Goodpods has curated a list of the 10 best App Marketing by App Masters episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to App Marketing by App Masters for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite App Marketing by App Masters episode by adding your comments to the episode page.

App Marketing by App Masters - 779: How to Get Started with Influencer Marketing with Dom Little
play

04/14/20 • 44 min

Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature.
Dom Little is the Founder of amp&go.
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App Marketing by App Masters - 771: How to Finance Growth Through VC Funding and/or Debt
play

02/18/20 • 24 min

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.
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App Marketing by App Masters - What is Marketing Mix Modeling (MMM)

What is Marketing Mix Modeling (MMM)

App Marketing by App Masters

play

02/02/23 • 17 min

Welcome to this video on Marketing Mix Modeling (MMM)!

In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI.

MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively.

Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive into the world of Marketing Mix Modeling!

Learn more:

https://www.airbridge.io/

You can watch this video: https://youtu.be/QQOHbOGanIs

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

SPONSORS

Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.

Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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App Marketing by App Masters - 772: How to Find Product-Market Fit With a Social App with Josh Choi
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02/25/20 • 35 min

Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization.
Josh Choi is the creator of Nanolens.
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App Marketing by App Masters - Which Onboarding Flow Increased Conversions by 234%
play

10/06/21 • 7 min

How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page?

Which onboarding flow do you think increased conversions by 234%?

Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597

You can watch this video: https://youtu.be/UFdzpMEDAyE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Marketing by App Masters - Using ChatGPT to Drive Data-Backed Marketing and Product Innovation
play

02/19/24 • 58 min

Discover how AI, particularly ChatGPT, can revolutionize your approach to marketing and product decision making.

Lior Barak is a data leader with a proven track record of transforming organizations into data-driven powerhouses. As a consultant to startups and leading European companies such as Lovoo, Zalando, and idealo, he has orchestrated data strategy, governance, and infrastructure to achieve double-digit growth in user engagement and deliver measurable results.

You will discover:

How ChatGPT drive better decision-making when it comes to product and marketing

Examples of how you can leverage AI to be your data scientist

How to use ChatGPT to simplify your product roadmap

And so much more!

Learn more:

https://cookingdata.substack.com/

https://www.linkedin.com/in/liorbarak/

App Audits:

https://play.google.com/store/apps/details?id=com.wMyShoppingWalla_16849785

https://apps.apple.com/us/app/blood-pressure-tracker-bp-pro/id1660777218

You can also watch the video: https://youtube.com/live/U1yxmGu0i4U

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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App Marketing by App Masters - How to 10X Your Organic Social Media Growth with Influencer Marketing
play

10/16/23 • 74 min

Cleary Chizmar is a marketing expert specializing in consumer psychology and influencer marketing. She currently leads the marketing team for Notability. Her background in business management and art, has led her to naturally utilize creative strategy to drive business growth.

You will discover:

How to use influencers to 10X your organic social growth

Marketing to Gen-Z and using their language

How to actually get students to pay for your app

Learn more:

https://www.instagram.com/clearychiz/

https://www.linkedin.com/in/cleary-chizmar

https://notability.com/

App Audits:

https://apps.apple.com/us/app/blockwatch-app/id1578880253

https://apps.apple.com/us/app/quran-progress-learn-arabic/id1136011989

You can also watch the video: https://youtube.com/live/yBsdqKiXhx4

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

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App Marketing by App Masters - Diversify Your Facebook Ads with Web2App Campaigns
play

11/21/23 • 10 min

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena.

Watch to uncover:

Concepts of Web2App:

What is it, and why is it a game-changer for your Facebook Ads strategy?

Two Types of Web2App Campaigns:

Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each.

Building Successful Web2App Campaigns:

A step-by-step process, from crafting compelling creatives to optimizing targeting parameters.

Web vs. App Onboarding and Acquisition:

A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential.

Strategies for Effective Paywalls:

Monetization is the heartbeat of any successful app, with paywall strategies playing a pivotal role. Explore key elements and how to tailor them for users on the web and in the app.

You can also watch the video: https://youtu.be/NMtxdFyV3E8

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

***************

Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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App Marketing by App Masters - How to Convince Influencers to Promote Your App
play

05/03/22 • 37 min

In part 2 of our live stream with Erin Li, you will discover how to convince your affiliates to work on commission versus an upfront payment.

Also, Erin shares her top tips to convince affiliates to promote your app (hint: create engaging campaigns and customized a promotion for a top affiliate).

Also, we audit an app that tracks your warranties and an app that colorizes your black and white photos to give them product feedback.

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

SPONSORS

SocialPeta is the world’s leading advertisement analysis platform, dedicated to offering top ad creatives and marketing strategies for both advertisers and publishers. Serving as an essential ad and marketing intelligence platform, SocialPeta covers advertising data from 80+ global ad networks across 70 countries and regions. Now they have more than 300 enterprise clients including Google, Tencent Games, NetEase Games, Garena, Gismart, Mobvista and etc.

Learn more by visiting SocialPeta.com.

Do you want to increase your Ad Revenue? AppBroda has provided its clients with 40-150% increase in Ad revenue by giving them access to premium advertisers on Google Ad exchange. Click here to book a free consultation with Appbroda.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

***************

bookmark
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share episode
App Marketing by App Masters - How to Respond to App Store Reviews on iOS

How to Respond to App Store Reviews on iOS

App Marketing by App Masters

play

03/13/19 • 3 min

Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=DdisFs7Rgwo
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FAQ

How many episodes does App Marketing by App Masters have?

App Marketing by App Masters currently has 837 episodes available.

What topics does App Marketing by App Masters cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on App Marketing by App Masters?

The episode title 'Which Onboarding Flow Increased Conversions by 234%' is the most popular.

What is the average episode length on App Marketing by App Masters?

The average episode length on App Marketing by App Masters is 32 minutes.

How often are episodes of App Marketing by App Masters released?

Episodes of App Marketing by App Masters are typically released every 2 days.

When was the first episode of App Marketing by App Masters?

The first episode of App Marketing by App Masters was released on Feb 7, 2018.

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