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App Marketing by App Masters

App Marketing by App Masters

Steve Young

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Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.
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Top 10 App Marketing by App Masters Episodes

Goodpods has curated a list of the 10 best App Marketing by App Masters episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to App Marketing by App Masters for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite App Marketing by App Masters episode by adding your comments to the episode page.

App Marketing by App Masters - 779: How to Get Started with Influencer Marketing with Dom Little
play

04/14/20 • 44 min

Today's guest spent 7 years working for Apple and now is the founder of a performance-based influencer marketing platform. You will discover the most effective way to get started with influencer marketing, what types of creatives work best on Instagram and finally I had to ask him about any secrets he could share about getting an Apple feature.
Dom Little is the Founder of amp&go.
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App Marketing by App Masters - 771: How to Finance Growth Through VC Funding and/or Debt
play

02/18/20 • 24 min

Coming up is a recording from an event that I helped organize with Pollen VC and Silicon Valley Bank. You are about to discover how to finance user acquisition through VC funding and/or debt, what are VCs looking for in investment opportunities, and why you should NOT use VC funding for user growth. All that and so much more.
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App Marketing by App Masters - What is Marketing Mix Modeling (MMM)

What is Marketing Mix Modeling (MMM)

App Marketing by App Masters

play

02/02/23 • 17 min

Welcome to this video on Marketing Mix Modeling (MMM)!

In this tutorial, we'll be diving into the world of marketing analytics and discussing how you can use Marketing Mix Modeling (MMM) to optimize your marketing spend and improve your ROI.

MMM is a statistical approach that helps companies understand the impact of different marketing tactics on sales and how to allocate their marketing budget most effectively.

Whether you're a marketer, data analyst, or just interested in learning more about marketing analytics, this video is for you. So sit back, relax, and let's dive into the world of Marketing Mix Modeling!

Learn more:

https://www.airbridge.io/

You can watch this video: https://youtu.be/QQOHbOGanIs

Work with us to grow your apps faster & cheaper:

http://www.appmasters.com/

SPONSORS

Growing your app beyond a certain point by yourself is almost impossible as the your beloved baby must mature and transform into a company.

Bluethrone’s new partnership model is better than a VC Investment: It gives you cash in hand, your life back and the right to see your app adopted by millions, and making millions.

Got an app idea that you think will be the next unicorn? But you don't know what to do next?

With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

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App Marketing by App Masters - 772: How to Find Product-Market Fit With a Social App with Josh Choi
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02/25/20 • 35 min

Coming up is a coaching call with a college senior who developed a visual search app that detects celebrities, friends, text and more. We talk about how to find product market fit, when gamification is actually useful, and why he should NOT worry about monetization.
Josh Choi is the creator of Nanolens.
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App Marketing by App Masters - Which Onboarding Flow Increased Conversions by 234%
play

10/06/21 • 7 min

How aggressive should you be with your pricing page? Should you show it as the first page when a user first opens your app? Or should you have a couple of screens before showing the actual pricing page?

Which onboarding flow do you think increased conversions by 234%?

Thanks to Bart for running this test! https://apps.apple.com/app/resume-builder-resume-creator/id1236582597

You can watch this video: https://youtu.be/UFdzpMEDAyE

Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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Get your app audited: http://www.appmasters.com/audit

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SPONSORS

Scaling your Apple Search Ads campaigns can be challenging if you don’t have the right tool kit. From market insights to automation tools, SearchAds.com provides everything you need in a single intuitive dashboard, so you can easily adapt, optimize and grow your mobile business in the App Store.

CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

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Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
Facebook: App Masters

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App Marketing by App Masters - Maximize App Revenue with Web2App Funnel Strategies
play

02/01/25 • 60 min

In this interview, we’ll explore the power of web monetization and its potential to enhance your app’s acquisition, retention, and monetization by creating new revenue streams.

We’re joined by Lucas Lovell, VP of Product at Paddle, a leading payments infrastructure company that helps digital software businesses grow revenue and streamline operations.

With extensive experience in SaaS, fintech, and entrepreneurship, Lucas brings invaluable expertise in addressing revenue challenges faced by software businesses worldwide.

He will share actionable insights on optimizing web-to-app funnels, unlocking new revenue streams, and shaping the future of web monetization strategies.

You will discover:

📌 The fundamentals of web monetization and its importance for apps.

📌 Proven strategies for optimizing web-to-app funnels to grow revenue.

📌 The role of Paddle in simplifying web monetization and its unique offerings.

📌 Ethical considerations in web monetization and how to address them effectively.

Learn More:

Explore Paddle – a powerful payment CRM with billing and operational benefits.

https://www.paddle.com/

Book a consultation call: https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

Get training, coaching, and community: ⁠https://appmastersacademy.com/

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SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go to appmasters.com/airbridge.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠
Instagram: ⁠@App Masters
Twitter: ⁠@App Masters
TikTok: ⁠@stevepyoung⁠
Facebook: ⁠App Masters⁠

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App Marketing by App Masters - How to Respond to App Store Reviews on iOS

How to Respond to App Store Reviews on iOS

App Marketing by App Masters

play

03/13/19 • 3 min

Responding to App Store reviews shows your potential users that you take your app seriously. And more importantly, gives the developer side of the story. In this video, you will discover how to quickly respond to your negative app store reviews with Apple's App Store Connect.
Watch Video on YouTube and Subscribe to our Channel:
https://www.youtube.com/watch?v=DdisFs7Rgwo
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App Marketing by App Masters - Diversify Your Facebook Ads with Web2App Campaigns
play

11/21/23 • 10 min

Looking to diversify your acquisition sources and grow your user base? Consider exploring web2app campaigns. In this video, we delve into the intricate concepts of Web2App and guide you through building successful campaigns that stand out in the competitive digital arena.

Watch to uncover:

Concepts of Web2App:

What is it, and why is it a game-changer for your Facebook Ads strategy?

Two Types of Web2App Campaigns:

Not all Web2App campaigns are created equal. We dissect the two types, providing nuanced insights into when and how to leverage each.

Building Successful Web2App Campaigns:

A step-by-step process, from crafting compelling creatives to optimizing targeting parameters.

Web vs. App Onboarding and Acquisition:

A critical aspect of any digital strategy is understanding the nuances of onboarding and user acquisition. Learn how to seamlessly transition users from web engagement to app adoption, maximizing your conversion potential.

Strategies for Effective Paywalls:

Monetization is the heartbeat of any successful app, with paywall strategies playing a pivotal role. Explore key elements and how to tailor them for users on the web and in the app.

You can also watch the video: https://youtu.be/NMtxdFyV3E8

Work with us to grow your apps faster & cheaper: ⁠http://www.appmasters.com/⁠

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With ⁠RevenueCat⁠, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at ⁠Revenue Cat dot com⁠

⁠NOTIX⁠ is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ⁠ASO Masters⁠.

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Follow us:

YouTube: ⁠AppMasters.com/YouTube⁠ Instagram: ⁠@stevepyoung⁠ Twitter: ⁠@stevepyoung⁠ TikTok: ⁠@stevepyoung⁠ Facebook: ⁠App Masters⁠

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App Marketing by App Masters - App Retention Strategies From The Miracle Morning App
play

10/17/23 • 11 min

🌟 Unlocking the Miracle Morning Experience: Learn how the "Miracle Morning" app delivers an exceptional onboarding journey that captivates users right from the start. We'll dissect their approach, share best practices, and showcase real-life examples.

📢 Harnessing Push Notifications for Success: Dive into the world of push notifications and see how the "Miracle Morning" app keeps users engaged and informed without overwhelming them. We'll analyze their timing, personalization, and message crafting strategies.

🏡 Building the Miracle Morning Community: Discover the power of community building within the "Miracle Morning" app. We'll explore how user forums, feedback loops, and brand advocacy have played a pivotal role in their success.

🚀 Retention Metrics with Real-World Application: Gain insights into the retention metrics that matter most. We'll share how the "Miracle Morning" app interprets these metrics and uses them to make data-driven decisions for enhanced user retention.

📈 Case Studies and Actionable Insights: Explore practical case studies from the "Miracle Morning" app and other top performers. You'll walk away with actionable tips that you can apply immediately to your own app business.

Ready to unveil the secrets of app retention and build a sustainable business, just like the "Miracle Morning" app? Join us on this exciting journey! 💪🌅📲

You can also watch the video: https://youtu.be/SRsf5qSOCTI

Work with us to grow your apps faster & cheaper: http://www.appmasters.com/

SPONSORS

The world's best subscription apps use RevenueCat to power in-app purchases, manage customer data, and grow revenue on iOS, Android, and the web.

With RevenueCat, I can easily see the most important metrics - install to trial, trial to paid, and LTV.

And now they have a new paywall feature that’s going to make it easy for you to build high-converting paywalls and A/B test without needing a new build.

Learn more at Revenue Cat dot com

NOTIX is an audience re-engagement service based on web and in-app push notifications that work for both desktop and mobile devices.

With Notix, website/app owners and marketers can share their content and interact with their audiences in a highly engaging channel, while having the opportunity to monetize both mobile and web subscribers.

Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters.

***************

Follow us:

YouTube: AppMasters.com/YouTube
Instagram: @stevepyoung
Twitter: @stevepyoung
TikTok: @stevepyoung
Facebook: App Masters

***************

bookmark
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share episode
App Marketing by App Masters - Grow Your App with Community-Led Social Media
play

02/08/25 • 64 min

In this interview, we’ll explore how you can leverage social media to build a strong brand, cultivate a loyal community, and grow your app without spending much.

We're joined by Sam Leicht, creator of Pridefit, an #1 LGBTQIA+ fitness app. With a decade in the fitness industry and a background in Broadway performance, Sam has successfully used organic social media strategies to grow his app and foster an engaged community.

He will discuss the role of social media in niche branding, community-led growth, and the gradual steps to building an app from a loyal audience.

You will discover:

📌 How to leverage social media for organic app growth.

📌 The importance of community-led strategies in app success.

📌 No-cost brand-building techniques for indie developers.

📌 How to turn engaged followers into loyal app users.

Learn More:

#1 LGBTQIA+ Fitness App

www.pridefit.com

Book a consultation call:https://calendly.com/appmasters-alok/30min

Work with us to grow your apps faster & cheaper:http://www.appmasters.com/

Get training, coaching, and community:⁠https://appmastersacademy.com/

*********************************************

SPONSORS

Looking for the best alternative to Firebase Dynamic Links?

The Airbridge DeepLink Plan is a smart, straightforward alternative to Firebase Dynamic Links.

With ready-to-use expertise and no-code migration in just three steps, switching to Airbridge DeepLinks is simple and easy.

Keep your customer journeys intact with essential deep linking and analytics. Make the switch before the deadline.

Go toappmasters.com/airbridge.

*********************************************

Follow us:

YouTube:⁠AppMasters.com/YouTube⁠
Instagram:⁠@App Masters
Twitter:⁠@App Masters
TikTok:⁠@stevepyoung⁠
Facebook:⁠App Masters⁠

*********************************************

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FAQ

How many episodes does App Marketing by App Masters have?

App Marketing by App Masters currently has 860 episodes available.

What topics does App Marketing by App Masters cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on App Marketing by App Masters?

The episode title 'Which Onboarding Flow Increased Conversions by 234%' is the most popular.

What is the average episode length on App Marketing by App Masters?

The average episode length on App Marketing by App Masters is 32 minutes.

How often are episodes of App Marketing by App Masters released?

Episodes of App Marketing by App Masters are typically released every 2 days.

When was the first episode of App Marketing by App Masters?

The first episode of App Marketing by App Masters was released on Feb 7, 2018.

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