76: Data Storytelling from a Data Scientist's POV w/ Kam Lee

03/03/21 • 46 min

Stakeholders often miss key insights that can be provided by data to drive action forward, due to the way the data is presented and communicated to them. My guest today believes that data storytelling is key to resolving this common pain point. Kam Lee, a BI Data Storytelling Mastery alumn and graduate who has used our framework to surface over $100M for the fintech company he works with!

Kam is the Chief Data Scientist at his company Finetooth Analytics (specializing in marketing analytics), working with top marketers like Russell Brunson from Clickfunnels! Our data masterclass with Kam today delves deep into how he used our BI Data Storytelling Methodology and framework to straddle data engineering, data science, and storytelling. Kam shares game-changing concepts from the course and how he has used them to connect to stakeholders, influence their actions, and overcoming what he calls ‘emotional responses’ to data. Tune in to this knowledge bomb-filled episode!

In this episode, you'll learn:

[0:12:20] Three buckets Kam uses to organize the data storytelling process.
[0:14:56] The challenge of dealing with stakeholders who respond emotionally to data.
[0:26:48] Whether to start with the storyboarding or the analytics data dictionary first.
[0:28:19] The difference between KPIs, trends, and actions.
For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/76

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In this episode, you'll learn:

[0:12:20] Three buckets Kam uses to organize the data storytelling process.
[0:14:56] The challenge of dealing with stakeholders who respond emotionally to data.
[0:26:48] Whether to start with the storyboarding or the analytics data dictionary first.
[0:28:19] The difference between KPIs, trends, and actions.
For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/76

Enjoyed the Show?

Please leave us a review on iTunes.

Previous Episode

75: How to Think like a Product Leader w/ Kevin Greene

Here on the AOF podcast, I have often spoken about the issue of user adoption and the slow progress we have all been experiencing for a long time. Our guest today has so much to offer in relation to our approach to this challenge! I speak to Kevin Greene, the CEO of Logi Analytics, and we delve deep into why the mentality of product leaders is so valuable right now!

Kevin has a brilliant mind for the field of analytics, sharing how and where to get started with these parts of your leadership and partnerships. Kevin has been in the analytics game for over 20 years and was actually an investor at Logi before he took the reins! This episode is jam-packed with actionable knowledge bombs that you are definitely not going to want to miss, so let's get to it AOF!

In this episode, you'll learn:

[15:41] Why Kevin believes enterprises have to start thinking like product leaders.
[22:47] Approaches to building strategic applications with a smaller team.
[25:11] Finding the right service partners and the critical nature of owning the application.
[28:59] Ensuring success by scheduling time with business leaders, prioritizing, and using collected data.
[44:04] Operationalizing your application and bringing it to your end-users.
For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/75

Enjoyed the Show?

Please leave us a review on iTunes.

Next Episode

77: How to become a BI Data Journalist w/ Kimberly Herrington

Finding your dream job in the world of data and analytics might not be as hard you think! Our guest today, Kimberly Herrington stands as a testament to this idea and she joins us on AOF to talk about how you can go about identifying and capturing your ideal position in this fascinating space. Kimberly is a data journalist at a large healthcare company in Buffalo, New York, and is also the founder of Buffalo Business Intelligence. She is also a graduate of our BI Data Storytelling Accelerator Workshop and in 2020, she was voted Data Literacy Advocate of the Year. Tune into this episode and you will see why!

I am so excited to share this great chat with you, in which we hear about Kimberly's personal method for landing that dream job that you might have thought was only a wish. In our conversation, Kimberly does an amazing job of unpacking some parts of the work she does and the difference between some of the job titles in the space. We also talk about the great learnings she garnered from our workshop, and why you should sign up immediately! I learned so much from today's guest, and you will too, as we run through common mistakes that are made in the pursuit of a great job, how to leverage working at home to your advantage, and the vital importance of community! Kimberly is like a fairy of goodness, and believe me AOF, you will see exactly why I say this!

In this episode, you'll learn:

[0:04:13] Kimberly's past work as a professional improv comedian!
[0:09:12] Mapping the trajectory of an ideal career in data storytelling and how to start this journey.
[0:18:19] Differentiating between a data journalist, data storyteller, and analytics translator.
[0:24:43] Investing the time and money into valuable education and qualifications.
For full show notes, and the links mentioned visit: https://bibrainz.com/podcast/77

Enjoyed the Show?

Please leave us a review on iTunes.