AMS Illuminations
Academy of Marketing Science
AMS Illuminations brings together fellows from the Academy of Marketing Science (AMS) for deep dives into the ever-changing world of marketing. Tune in to each episode for insider career tips, strategies for forging successful research partnerships, explorations of groundbreaking marketing studies, and discussions on the game-changing impact of new technologies.
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Top 10 AMS Illuminations Episodes
Goodpods has curated a list of the 10 best AMS Illuminations episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to AMS Illuminations for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite AMS Illuminations episode by adding your comments to the episode page.
Bridging the Gap: Academia to Industry, Part 2
AMS Illuminations
06/17/24 • 21 min
Welcome to Part 2 of the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, continue their conversation about the gaps between academia and industry, exploring how academic research can be adapted to drive practical business solutions.
Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains.
Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable.
For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at [email protected].
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
For more information on AMS, visit https://ams-web.org/.
The Future is Collaboration: Dana Harrison on Evolving Academia-Industry Partnerships, Part 1
AMS Illuminations
10/03/24 • 20 min
In this episode of AMS Illuminations, Brad Carlson, President of AMS, speaks with Dana E. Harrison, Associate Professor of Marketing, Chair of Management, Marketing and Supply Chain, and Director of MBA Programs at East Tennessee State University. Dana shares her insights on the future of academia-industry partnerships, highlighting the importance of collaboration, the integration of AI in business education, and the need to adapt academic curricula to meet evolving market demands.
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
For more information on AMS, visit https://ams-web.org/.
Bridging the Gap: Academia to Industry, Part 1
AMS Illuminations
05/17/24 • 22 min
In the first episode of AMS Illuminations, Brad D. Carlson, Ph.D., President of AMS, and Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, discuss
Welcome to the debut episode of AMS Illuminations, brought to you by the Academy of Marketing Science. In this episode, guests Obinna Obilo, Ph.D., Senior Strategist, Innovation & Strategy, Nestle, and Brad D. Carlson, Ph.D., President of AMS, provide insights into the gap between academia and industry, exploring how academic research can be adapted to drive practical business solutions.
Dive into a compelling discussion on the vital connections and sometimes wide gaps between marketing theory and its real-world applications. Obi, a former marketing professor turned innovation strategist, and Brad, a current professor, offer valuable perspectives on enhancing the relevance of research in the business environment and the critical role of communication and feedback in both domains.
Tune in to learn how to better align academic pursuits with industry demands, making your work not only insightful but also immediately applicable.
For more information on AMS Illuminations, visit https://ams-web.org/illuminations. If you have questions or topics you'd like to hear discussed, reach out to us at [email protected].
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
For more information on AMS, visit https://ams-web.org/.
07/25/24 • 24 min
In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts.
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
For more information on AMS, visit https://ams-web.org/.
08/02/24 • 20 min
In this episode of AMS Illuminations, Adilson Borges, PhD, who was recently appointed Dean of Rennes School of Business, discusses his transition from industry to academia and the vital importance of merging these worlds. Borges highlights the benefits of academia and industry collaboration to mold future leaders and enhance organizational transitions. He contrasts the pace and mindset differences between sectors, urging academics to prioritize practical applications over perfection. Borges also introduces evidence-based management as a key method for academia to demonstrate its value in real-world settings. Tune in to discover how bridging this gap can elevate both academic and practical impacts.
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
For more information on AMS, visit https://ams-web.org/.
Follow the Academy of Marketing Science on social media:
Facebook: facebook.com/AcadMktingSci
LinkedIn: linkedin.com/company/academy-of-marketing-science
Instagram: instagram.com/acadmktingsci
For more information on AMS, visit https://ams-web.org/.
FAQ
How many episodes does AMS Illuminations have?
AMS Illuminations currently has 5 episodes available.
What topics does AMS Illuminations cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on AMS Illuminations?
The episode title 'Bridging the Gap: Academia to Industry, Part 2' is the most popular.
What is the average episode length on AMS Illuminations?
The average episode length on AMS Illuminations is 22 minutes.
How often are episodes of AMS Illuminations released?
Episodes of AMS Illuminations are typically released every 38 days.
When was the first episode of AMS Illuminations?
The first episode of AMS Illuminations was released on May 17, 2024.
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