Amplify Your Authority
Marisa M Shadrick
Welcome to "Amplify Your Authority."
In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success.
Join Marisa Shadrick, an award-winning international speaker, a Ray Edwards Certified Copywriter, and a personal branding expert, as she guides you through online marketing.
✅ This podcast is perfect for business owners seeking to elevate their online business without the pressure of testing fleeting trends and tools or chasing social algorithms and vanity numbers.
✅ Listeners gain insights into external marketing strategies and personal development tips for business success.
✅ Practical and Actionable: You CAN discover how to amplify your authority in a competitive digital world.
Subscribe to the podcast and listen to it on your favorite platform, or watch it on YouTube!
🎉 Go to https://marisashadrick.com/listen to subscribe.
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Top 10 Amplify Your Authority Episodes
Goodpods has curated a list of the 10 best Amplify Your Authority episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Amplify Your Authority for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Amplify Your Authority episode by adding your comments to the episode page.
Turn Obstacles Into Opportunities: Guest Becky Zingale
Amplify Your Authority
05/29/22 • 20 min
Treacher Collins syndrome awareness has increased since the book and movie Wonder.
Becky Zingale's husband, Duane, and their younger daughter have the same syndrome. Becky searched for children's books featuring children who have facial differences and wear Bone Anchored Hearing Aids. Unable to find any such books, Becky's husband Duane encouraged her to create the solution by writing children's books to share the stories of their family and friends.
Becky was inspired to write Wonderfully Different, Wonderfully Me for her daughter. All children can see themselves represented in a story - whether they connect with a character's personal challenges, physical appearance, interests, or personality.
In this podcast episode, you'll discover...
✅ The Story That Inspired This Children's Book
✅ How to Turn Obstacles Into Opportunities
✅ The Importance of Being Represented in Stories
About Duane and Becky ZingaleBecky likes to find creative solutions to solve problems, so she makes and sells custom softbands and accessories for BAHAs at TheBahaBowtique on Etsy. Becky also blogs at TheBahaMama, sharing inspiring stories that encourage families to thrive through life's challenges.
Becky's husband, Duane, has a great sense of humor and loves to be in the spotlight. He is a digital marketing consultant and helps people create connections by sharing their stories. Duane has been encouraging Becky to write children's books to share the stories of their family and friends, and finally, here it is!
In 2020, the Zingale family was featured on the Born Different show. With over 1.4 million views, the Zingale's realized their story impacts a bigger audience than just those who have facial differences and hearing aids.
Purchase Wonderfully Different, Wonderfully Me Book Wonderfully Different, Wonderfully Me features a diverse group of children and celebrates each child's unique strengths.
It inspires hope in the reader as they learn to focus on the positive things about themselves and others. It can be used at home and in schools to help start conversations to promote inclusion, acceptance, and friendship.
Hardcover book at WonderfullyMeBooks.com.
Kindle and Paperback on Amazon
Follow Becky on social media @OurWonderFamily
Below are the Resilient Faith Online Show top episodes!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)
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How Solopreneurs Can Start and Grow Their Company of One
Amplify Your Authority
05/14/24 • 48 min
How solopreneurs can start and grow their company of one.
Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind.
In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr.
Joe brings his extensive experience in technology and real estate to the forefront, sharing insights on how modern solopreneurs can thrive by leveraging technology and community.
In this podcast episode, we discussed:
- Strategies for Solo Success: Discover how to turn ideas into operational businesses and tackle the hurdles of solo entrepreneurship head-on.
- Idea Validation Techniques: Learn how to ensure that your business idea has the potential to succeed before fully pursuing it.
- Marketing and Positioning: Get insider tips on carving out your niche in the market and positioning your brand for maximum impact.
- Technology Leverage: Understand the critical role of technology in automating and scaling your business operations efficiently.
- Resilience and Adaptability: Discover how to adapt and bounce back from setbacks.
From niche marketing to customer acquisition and maintaining a healthy work-life balance, his insights will equip you to succeed as a solopreneur. Solopreneurs can start and grow an online business.
About Joe Rando
Joe had started several businesses in technology and real estate. But he is very excited about LifeStarr and never stops talking about it. LifeStarr provides knowledge, tools, and community to create the one-person business that lets you live YOUR life, YOUR way.
Joe lives in Florence, Massachusetts, with his wife, Licia, a child therapist. He has four grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. His hobbies include drinking coffee. He sometimes jogs, skis, cycles, and plays the guitar between cups of coffee.
Contact Joe Rando
https://www.lifestarr.com/
https://www.linkedin.com/in/joerando/
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
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Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
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You'll help me reach and support more people, and I'd appreciate it so much.
Promote Your Podcast Using YouTube Video Clips
Amplify Your Authority
10/18/21 • 30 min
GUEST SPEAKER: Chris Shadrick
Sharing a podcast episode on YouTube is a great way to reach more people.
But here's the problem...
Most entrepreneurs repurpose the entire podcast episode to YouTube and limit their reach.
Posting once isn't enough, and uploading one long piece of content will limit your efforts.
Instead, discover how you can promote your podcast using short YouTube video clips.
In this podcast, you'll discover...
✅ What is a YouTube podcast clip?
✅ Why do YouTube podcast clips reach more people?
✅ What should you include in a YouTube podcast clip?
✅ How long you should make your YouTube podcast clips.
✅Why YouTube thumbnail and headline variations matter.
✅ When to schedule your YouTube podcast clip.
✅ Tools and services you can use to create your YouTube podcast clips.
About the Guest Speaker
My name is Christopher Shadrick.
I am a 5+ year production manager, focusing on creative and digital content with additional skills pertaining to photo and video production - from concept to delivery. Digital
✔️ Photography
✔️ Adobe Creative Suite
✔️Film Production
Connect with Chris Shadrick
Linkedin Profile: https://www.linkedin.com/in/cjshadrick/
Email: [email protected]
FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community
Rate, Review, & Subscribe on Apple Podcasts
If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
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- What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.
Beyond Features: Crafting Copy with Emotional Appeal with Guest Kathy Farah
Amplify Your Authority
06/04/24 • 50 min
Copywriting is not just about listing what your product can do; it's about understanding your audience's deepest needs and desires and weaving a narrative that speaks directly to them.
Focusing on benefits gives every word you write the power to attract attention and transform interest into action.
In this podcast episode, ConvertKit email strategist Kathy Farah joins me to discuss the differences between features and benefits in copy.
Tune in and discover how to captivate your audience by transforming technical descriptions into compelling buying reasons.
In This Podcast Episode, You'll Discover:
- Copywriting Secrets Openly Shared: Explore the nuances of effective copywriting and learn why it's more than crafting sentences; it's about understanding your avatar's internal struggle.
- Features vs. Benefits Decoded: Discover the fundamental differences between features and benefits and why recognizing these differences is critical for successful copywriting.
- Emotional Connection through Benefits: Learn how benefits directly appeal to your audience's emotions, transforming mere interest into genuine desire and action.
- Tangible vs. Emotional Appeal: Discover how features provide straightforward facts about your products while benefits sell the dream and the transformation.
- Critique in Action: Witness a live critique of a quiz landing page with actionable recommendations to boost its effectiveness and appeal.
Remember, every effort you put into understanding and connecting with your audience brings you one step closer to profit-boosting success.
About Kathy Farah, ConvertKit Email Strategist
In 2021, Kathy Farah found herself divorced after 14 years.
Although this was a devastating season, she pushed herself to take control of her life and start her own online business.
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.
Connect with Kathy:
Website: https://www.kathyfarah.com/
LinkedIn: https://www.linkedin.com/in/kathyfarah/
Email: [email protected]
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
- What do you do for a living?
- What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.
Email Marketing Strategies to Drive Growth and Sales with Kathy Farah
Amplify Your Authority
10/08/24 • 49 min
Like many of you, I've had my share of questions about effective email marketing strategies to drive growth and sales.
I needed to figure out what to write, how often to send emails, when to promote, and whether to link to a blog post or keep everything in the email.
Little did I know, the cadence and type of content I'd send would become crystal clear over time, but a few tips never hurt.
In this week's podcast episode, I talk with Kathy Farah, a ConvertKit email strategist who brings valuable insights into the conversation.
Together, we unpacked the intricacies of email marketing—specifically, how to turn those often-daunting email sequences into your greatest business asset.
Here's What You'll Discover in This Podcast Episode:
✅ Why Email Lists Matter: Learn why your email list is your most valuable asset and how it directly impacts your sales potential.
✅ The Must-Have Tools for Email Success: Discover what you truly need for email marketing and what you can skip.
✅ Crafting a Winning Welcome Series: Get step-by-step tips for creating a welcome sequence that builds trust and engagement.
✅ Webinar & Promotional Campaign Tips: Learn how to maximize webinar registrations and show-up rates with a structured email promotional series.
✅ Practical Tips for List Reengagement: Learn effective reengagement strategies to breathe life back into inactive subscribers.
Email marketing can feel like a heavy task, so start simple—focus on one topic per email, use a clear call to action, and consistently communicate with your list. This simple action can lead you to profitability without overwhelming you or your community.
For Full Show Notes, Visit: https://marisashadrick.com/podcast-show/
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
- What do you do for a living?
- What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.
How To Reverse-Engineer Free Lead Magnets
Amplify Your Authority
03/08/24 • 36 min
Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.
It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.
In this podcast episode, you'll discover how to:
- Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.
- Implement sales strategies to increase conversions.
- Encourage micro-commitments to guide a potential customer through the customer journey.
Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand.
Learn to create resources that pack value and align beautifully with your paid offerings.
Related Episodes
Episode #78 Three Needed Changes When Working Hard is Not Enough
Episode #84 AI Vs. Human Touch: Striking the Right Balance
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
- What do you do for a living?
- What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.
Adapt Your Copy to Your Marketing Strategy and Improve Results
Amplify Your Authority
08/15/21 • 19 min
Writing is problematic for most online marketers, even experienced ones, but copywriting is an essential piece of any marketing strategy.
It's important to remember whether you're writing for brand awareness, building trust, or selling a product or service.
Remember to ask yourself, "what do I want them to believe, feel, or do?"
In this episode, you'll discover...
- What is copywriting?
- Insights to Brand Marketing
- Creating Content Marketing
- The Purpose of Direct-Response Marketing
- Why You Need All Three
- What All Three Have in Common
- Wisdom from Copy Expert Eugene Swartz
- Copywriting "Don't Dos."
Choose the correct language for your copy and attract more followers and customers to your business.
References:
- Brand Marketing, "Two Bellman."
- Interview with Mike Kim, Episode #07 What It Takes to Build a Thriving Personal Brand
- Resource: How to Create Effect Lead-Generating Content to Build Your Online Visibility
Rate, Review, & Subscribe on Apple Podcasts
"This is what I've been looking for!" <<< If this sounds like you, please consider giving this podcast a 5-star rating and review. This helps me reach and support more people like you. Together we can let our faith shape our work for positive change online.
Join our Private Facebook Community for Faith-Based Online Entrepreneurs.
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Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
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You'll help me reach and support more people, and I'd appreciate it so much.
Persuading Yourself to a Better Life [Guest Ray Edwards]
Amplify Your Authority
05/12/23 • 37 min
A Sales Letter Can Transform Your Inner Dialogue and Save Your Life
Book Release: "Read This or Die"
In this episode, I introduce an extraordinary guest who harnessed the power of persuasion to ignite a profound transformation, ultimately rescuing his existence.
Prepare to hear a captivating conversation with the esteemed Ray Edwards, a renowned copywriter, author, speaker, and marketer, as he recounts his arduous struggle with Parkinson's.
He reveals his victorious triumph during one of his darkest moments. Ray generously imparts invaluable insights on dismantling emotional obstacles through persuasion and encourages others to do the same.
In this podcast, Ray shares the following.
- Discerning between merely existing and truly living
- Contemplating our mortality has become prominent throughout all generations, but its awareness can lead to a hopeful future.
- Unmasking Covid's lingering effects, consequences, or silver lining?
- Writing a persuasive letter to yourself can lead to dramatic changes.
- Learning a new approach to life from a younger generation.
Takeaways
- Persuading yourself is the first step towards achieving goals and success.
- The way we talk to ourselves can significantly impact our self-confidence and motivation.
- By changing our internal dialogue, we can boost our confidence and overcome fears of rejection and failure.
- The role of empathy and creating a connection when persuading others.
- The importance of taking action and consistently making progress towards your goals.
Check Out Ray's New Book!
https://www.readthisordiebook.com/read-this-or-die-ray-edwards
Order Your Copy of "Read This or Die" Today
https://www.amazon.com/Read-This-Die-Persuading-Yourself/dp/0063074869/ref=tmm_hrd_swatch_0
About Ray Edwards
Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies and with some of the most powerful voices in leadership and business.
His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
- What do you do for a living?
- What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.
he Journey to Development and Growth: Guest Joseph Bojang
Amplify Your Authority
06/21/22 • 37 min
Many begin online marketing with a funnel, ad money, and social media promotions. Unfortunately, this seldom works.
My guest, Joseph Bojang, is a marketing-funnel expert helping large companies market their businesses.
Joseph will be the first to tell you, that a funnel is not enough. Success comes with development and growth.
In this podcast episode, you'll discover:
- What it means to "James Bond" your business for a sustainable future
- Why skills aren't enough and how to position yourself for success
- How you can avoid mixed messages with your marketing
- Why marketing is not simply the transfer of information
- Simplify your content, avoid jargon, and engage with your audience
- How free content can become your #1 marketing strategy
- Why you don't have to keep up with your competitors
Joseph understands that personal and business growth go hand-in-hand. That's why he's passionate about helping entrepreneurs. You can transform what you love to do into an authentic and successful company.
About Joseph Bojang
Joseph Bojang is the owner of a digital advertising company dedicated to helping clients grow online. As a sought-after advertising expert, Joseph routinely handles 6 and 7-figure budgets for clients who advertise online.
As a business owner, husband, and “awesome dad” (according to his kids), Joseph also understands the challenges one might face in business are similar to what a person will face in other areas of life––especially when "going for your goals" gets difficult. Joseph believes that everyone experiences obstacles to their goals, but it’s what you believe about your ability to figure out solutions to keep going towards your goals that makes the difference.
When he’s not on his business you can find Joseph perfecting his BBQ skills on the smoker, practicing Jiu-Jitsu, or playing pickleball with his family.
Connect with Joseph Bojang
Website: https://www.josephbojang.com/
Instagram: https://www.instagram.com/josephbojang/
YouTube: https://www.youtube.com/c/JosephBojang
Tik Tok: https://www.tiktok.com/@joseph.bojangBelow are listener-favorite podcast episodes!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Mar
🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.
Become a Founding Member of Amplify Your List Building with AI private community.
✅Expert coaching
✅Custom GPTs
✅Supportive community and more
Designed to save you time and maximize your impact.
Learn more at https://community.marisashadrick.com/
Rate, Review, and follow on Apple Podcast
Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.
- How did you find me?
- What do you do for a living?
- What was one helpful takeaway?
You'll help me reach and support more people, and I'd appreciate it so much.
Leaders Never Underestimate the Power of Gratitude
Amplify Your Authority
11/20/23 • 19 min
In a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude.
But what if I told you that gratitude could be the connection between personal fulfillment and business success? From building solid relationships to reducing stress and attracting opportunities, we can’t underestimate the power of gratitude.
In this episode, you'll discover
➡️ Transforming Business Relationships: Discover how a simple act of kindness can revolutionize your professional relationships and foster a network of mutual respect and collaboration.
➡️Cultivating a Grateful Work Culture: Uncover the secret to boosting employee morale and creating a work environment where gratitude leads to unparalleled productivity and job satisfaction.
➡️ The Key to Exceptional Customer Service: Learn how integrating appreciation into your customer service strategy can significantly enhance customer satisfaction and loyalty.
➡️ Overcoming Entrepreneurial Challenges with Gratitude: Explore how embracing gratitude can make problems more manageable and reduce stress and burnout.
➡️ Gratitude as a Catalyst for Creativity and Resilience: Delve into how gratitude can spur creativity and innovation, essential for business success and resilience.
Let's make gratitude an everyday practice, building a brand known for positivity, integrity, and growth. Together, we can create a ripple effect of goodwill and an impactful legacy.
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FAQ
How many episodes does Amplify Your Authority have?
Amplify Your Authority currently has 114 episodes available.
What topics does Amplify Your Authority cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Business and Copywriting.
What is the most popular episode on Amplify Your Authority?
The episode title 'Finding Fulfillment in Helping Others through Business and Meaningful Work' is the most popular.
What is the average episode length on Amplify Your Authority?
The average episode length on Amplify Your Authority is 30 minutes.
How often are episodes of Amplify Your Authority released?
Episodes of Amplify Your Authority are typically released every 7 days, 15 hours.
When was the first episode of Amplify Your Authority?
The first episode of Amplify Your Authority was released on Apr 27, 2021.
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