Matchday 18 - Sanjit Atwal, data-led sports marketing expert and co-founder of Halfspace

Statistics, data and innovation in sport.
We talk to Sanjit Atwal, the co-founder of award-winning agency Halfspace.
We discuss data-led marketing in sport, how far behind the industry is compared to e-commerce and how he is trying to change that.
Sanjit defines a 'sports fan', the importance of authentic sponsorships and the growth opportunities for both brands and rights holders.
We discuss the future of partnerships, the importance of data and building a sports business.
An insightful discussion about fans, data and growing sports properties and brands.
We even discuss my hometown club Sutton United!