Almond Journey

Today’s episode introduces us to George Goshgarian. George is an almond grower and also the chairman of the Almond Board of California’s Nutrition Research Committee. We unpack the important role nutrition research continues to play in growing the global consumption of almonds. George shares some of the successes and challenges of the past 15+ years that he has been involved with the committee. Through our discussion listeners will gain even more of an appreciation for how important this work is for all almond growers and handlers, and how much effort goes into this by people like George who volunteer their time to serve the industry.

“To me that's the only reason this committee exists and should exist is to do research that will assist this industry in promoting sales in almonds.” - George Goshgarian

In Today’s episode:

• Meet George Goshgarian, an almond grower and also the chairman of the Almond Board’s Nutrition Research Committee.
• Discover the scope, process and effectiveness of the Almond Board’s Nutrition Research Projects
• Explore what future projects and research efforts are in progress to encourage consumption of almonds

“My opinion has been that the work that we have accomplished in nutrition research has been one of the major reasons for the increased sales of almonds over the years.” - George Goshgarian

Contact the Almond Board field outreach team to access more available resources by sending an email to [email protected]

ABC Update

To bring in more perspectives on how the valuable work of the Almond Board’s Nutrition Research gets done, we talk to Dr. Swati Kalgaonkar. She has a Ph.D. in Nutritional Science and extensive nutrition clinical research experience. Her primary focus is oversight of ABC contracted nutrition research, public policy analysis and synthesis, and information dissemination in support of the almond industries global strategies.

Register now for the Almond Conference December 7-9

The Almond Journey Podcast is brought to you by the Almond Board of California. This show explores how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward. Host Tim Hammerich visits with leaders throughout the Central Valley of California and beyond who are finding innovative ways to improve their operations, connect with their communities, and advance the almond industry.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Welcome to the Almond Journey Podcast, brought to you by The Almond Board of California. On this show we explore how growers, handlers, and other stakeholders are making things work in their operations to drive the almond industry forward.

Hearing the voices of these industry leaders might spark a connection or idea you can use in your own journey. That’s why we want to feature these stories of innovation, resilience, and community on this podcast.

We hope you’ll come along for the ride by subscribing to this show on your podcast platform of choice, and pass it along to others in the industry, so we can all share in this almond journey together.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.

Highlights from the February 2023 Global Update from the Global Technical and Regulatory Affairs team at the Almond Board of California.

Algeria Requires Fumigation

ABC sent out a note to handlers on January 26 stating that Algeria does not require fumigation per USDA/APHIS. However, after further follow-up, it has been confirmed that a fumigation requirement implemented in late 2022 only allows Aluminum or Magnesium Phosphide fumigation of products intended for export to Algeria. The fumigation information must be included on the mandatory phytosanitary certificate. APHIS updated its online PCIT/PExD database accordingly on January 30. For more information, contact [email protected].

Update on French and Spanish Environmental Packaging Measures

In January, ABC received some disconcerting reports about France and Spain separately implementing new measures related to environmental packaging laws that still have not been fully implemented by the EU. Spain was the first to implement a new plastic tax (Spanish Law 7/2022) that went into effect on Jan 1, 2023 which levies a tax of 0.45 euro per kilogram on the proportion of non-recyclable plastic in the packaging material. Spain has not published any official guidance yet to assist stakeholders in compliance. We are advising industry members to work with their buyers in providing the requested information. It is our understanding that some buyers have provided templates, while others have requested a packing list on company letterhead or a declaration on invoices. Where claims about recycled plastic % have been made, you may be asked to provide a copy of the certificate from your packaging suppliers. But at this point, we are not aware of any specific requirements for how the information is to be provided. We will provide more guidance as soon as we receive it from the USDA office in Madrid.

The other issue is related to a proposed new environmental labeling scheme in France that will go into effect at the end of 2023. The purpose of the labeling is to “inform consumers about the environmental qualities and characteristics of waste-generating products”, and will mainly apply to textiles, electronics, toys, etc. While this labeling is not targeted at food products, it is unknown if this could change in the future.

Neither of these initiatives are part of the EU’s proposed Green Deal but were instead developed a few years earlier and are slowly being implemented in various EU member states. For more information, contact [email protected].

India Trade Policy Forum Yields Some Results for Pecans

On January 11, 2023, the U.S. and India held the 13th Ministerial-level meeting of the U.S.-India Trade Policy Forum (TPF) in DC. A joint statement published after the meeting indicated many issues were discussed including remaining work on finalizing access for certain agricultural products of interest to both sides, increased dialogue on food and agricultural trade issues, reestablishment of GSP, and potential targeted tariff reductions. On February 2, Senator Jon Ossoff from Georgia issued a press release that India was cutting tariffs on imports of pecans from 100 percent to 30 percent. This was confirmed in the Indian Finance Ministry’s proposed annual budget, released on Feb. 1.

This is excellent news for U.S. and Mexican pecan growers but does not address the retaliatory tariffs on several U.S. agricultural commodities going to India. We are hopeful that further market access issues and tariff reductions in India will be addressed again in the near future, given the fact that California Almonds are the largest U.S. agricultural export to India.

Highlights from the March 2023 Global Update from the Global Technical and Regulatory Affairs team at the Almond Board of California.

ABC participation in the Gulfood Show

ABC exhibited in the USA Pavilion at the Gulfood show in Dubai during the week of Feb 20. The USA Pavilion included 158 U.S. companies and associations including nine almond exporters. The show hosted over 5,000 exhibitors from 125 countries and was attended by over 2 million commercial visitors. Many of them expressed interest in almonds! It seems almond demand in the Middle East and across Africa is higher than ever. We had visitors from the beginning to end of the show waiting in line to ask us questions about the industry, particularly related to finding suppliers and technical information.

The entire region continues to grow, with California almond shipments to UAE increasing from $193 m in CY2020 to $310 m in CY2022. The FAS offices in Pakistan and Turkey sent delegations by our booth to discuss the market, market access issues and future cooperation opportunities. Other visitors included buyers and processors from Russia, Ukraine, Algeria, Cyprus, India, Iraq, Lebanon, Morocco, etc. A logistics company from Dubai’s Al Ras wholesale market shared a google map link that shows how product moves from Dubai to Afghanistan and other ports in the area. Check it out here.

FAS/Dubai also led a tour of the DMCC Tea and Coffee Processing Center at the local Port’s FTZ. DMCC is partially owned by the UAE government and has years of experience in trading/processing gold and diamonds. DMCC plans to expand its operations to provide services to other sectors, including tree nuts, in the future.

ABC – India Trade Conference

During the week of February 14, the annual ABC trade conference was held in India. More than 240 importers and processors attended the meeting this year. Starting with a regulatory update, discussions focused on the greatest impediments to the market which were identified through a survey of Indian trade. Retaliatory tariffs and FSSAI regulation were among the key concerns. The need to form alliances and engage through Indian partners was highlighted as an important means of addressing concerns.

Considerable interest was expressed in the crop status, particularly insights from a California handler panel. While everyone is waiting to see how the California crop progresses, there was considerable optimism related to the long-term growth potential of the India market. This carried into the presentation of ABC marketing initiatives in India. Building on a strong tradition and culture, programs are expanding to encompass more health influencers. Other opportunities exist in ingredients, which are a growing sector for almonds, as well as expanding into rural India.

Great Britain PEC Certificate

Great Britain (GB) is in the process of reviewing/revising regulations that it retained from the European Union (EU) post-Brexit. This includes EU regulation 2015/1949, which governs the Pre-Export Check (PEC) program that recognizes California Almonds for a reduced inspection rate upon arrival in the EU. ABC has been made aware of a GB-specific version of the Pre-Export Check certificate to accompany California almond exports to Great Britain.

ABC contacted both UK Port Authority and FAS staff to ensure no shipments are detained pending an agreement between GB and USA. USDA has advised that UK authorities have agreed to accept the current PEC certificate while the situation is being reviewed. Optimally, UK import control authorities will agree to use the existing PEC system with slight modifications to satisfy GB requirements. We will update the industry once a final decision is agreed upon. If any handlers have their shipments impacted, please reach out immediately to Abhi Kulkarni at ABC.

June's Marketing Bulletin from the Almond Board of California.

Almonds Take Over Mexico City

During the first two months of 2023 and around National Almond Day efforts, California almonds took to the streets of Mexico by driving two mobile billboard trucks, covered with almond advertising creative, to top locations in Mexico City. The billboard trucks visited nine shopping malls, 20 supermarkets and 15 gyms. And at each stop, ABC hosted interactive events like snack workshops, giveaways, and yoga and meditation classes.

ABC partnered with popular influencers for the special events – which included podcast host Romina Sacre, Lifestyle and foodie influencer Soulfood Luz Colsa, and fitness trainer Ceci Aguilera. Colsa held a snack workshop showing how to add almonds to cultural Mexican foods, Aquilera hosted a fitness boot camp and Sacre hosted a meditation workshop. Sacre also invited a select few lucky consumers to her podcast recording studio where she recorded an episode about almonds. Through the different activities and mobile advertising, the campaign reached over 360 million impressions in the Mexico market.

Almond Health Ads Running on Facebook and Instagram

During the month of July, the Almond Board will run ads featuring the positive gut health attributes associated with eating almonds. Ads will run on Facebook and Instagram encouraging consumers to learn more about this area of nutrition research funded by the Almond Board. Ads seek to reach people interested in health. They are people that express interest in topics such as specific diet trends (e.g., paleo, keto), nutrients, or visit health websites like WebMD, Eating Well, and more. The ads will run in the U.S., India, Mexico, France, Italy, Germany, Japan and South Korea.

LA Times Features Almonds as Climate Change “First Responders”

The Los Angeles Times, in partnership with the Almond Board of California, published an article and video that explores the growing trend of sustainable farming practices in modern agriculture, and how that helps with climate change. The article highlights two key approaches: precision agriculture and regenerative agriculture, as well as Mallvinder Kahal, a second-generation Madera-based almond farmer and his family. California Secretary of Agriculture Karen Ross is also featured in the article.

With the increasing frequency of drought and other extreme weather, something that ABC's target audiences and farmers are both experiencing, the article emphasizes the importance of collaboration among farmers to drive the adoption of sustainable practices. To amplify this partnership, the LA Times promoted the article and video through display banners on their website and Apple News as well as paid social media running across their extensive digital network. In addition, the partnership took over the LA Times homepage on Tuesday, June, 27. The combined outreach helped showcase how farmers are actively working towards a more resilient and environmentally conscious agricultural industry for a brighter future.