Grow Your Author Brand Post-Publication with Deb Gabor

08/20/24 • 30 min

Most promotional efforts will center around publication month, but that doesn't mean your job is done when the first of the next month rolls around! Brand expert Deb Gabor joins us to discuss what it takes to grow and manage a successful brand and key things she's done post-publication with her book.
“Leading Expert" doesn't come close to describing Deb Gabor's passion for brands. More accurate? Brand Guru. Brand Impresario. Brand Evangelist. She's written the book on branding (three times!) with bestsellers Branding is Sex, Irrational Loyalty, and Person-ality. She's the founder and CEO of Sol Marketing, a strategy-led marketing firm obsessed with solving major business and branding problems for clients in every industry. Companies throughout the world use Deb’s Brand Values Pyramid, Ideal Customer Archetype, and “Brand Swagger Questions” to align their teams and articulate their brands to audiences.
Deb also lends her brand authority with frequent contributions and commentary to major news outlets such as Entrepreneur, Forbes, FORTUNE, Inc., MediaPost, New York Times, NPR, USA Today, Wall Street Journal, and The Washington Post. Business and marketing organizations regularly call on Deb as a keynote speaker and workshop leader, relying on her as an inspiration for executives to embrace the power of branding to create Marketing That Sells. Learn more at debgabor.com and solmarketing.com and follow Deb on LinkedIn, Facebook, and X.
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Previous Episode

Post-Publication Book Marketing with Emma Boyer

You've gotten through writing, editing, design, production, distribution, and publication. Your book is now published and available and... now what? Written Word Media's Emma Boyer joins us in this episode of All Things Book Marketing to discuss timing, strategy, and recommendations for post-publication promotions.
Emma Boyer is the VP of Digital Operations at Written Word Media, a book promotion company that uses specialized and proprietary data-driven marketing techniques to empower authors and publishers to reach their audiences, and has been working in various capacities in the book publishing industry — from PR to marketing to consulting — for over 15 years. She holds an MA from Carnegie Mellon University and is very interested in the potential at the intersection of the tech and publishing worlds and is passionate about helping authors find audiences and audiences find books. Learn more at www.writtenwordmedia.com.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, YouTube, & LinkedIn.

Next Episode

Hybrid Publishing and Publishing Distribution Models With Karen McNally Upson

Olivia McCoy and Karen McNally Upson discussed the benefits of print on demand technology for authors, dispelling stigmas associated with self-publishing. Karen offers essential insights into the importance of aligning distribution strategies with reader behavior to maximize book sales.
Key Points

The benefits of print on demand for authors, highlighting how it reduces the need for authors to carry books and prevents excess inventory costs. Traditional publishing houses are increasingly adopting this approach.
The impact of timing - production delays and distribution challenges in the book industry.
The importance of publishers focusing on acquiring and producing great books while leaving distribution to specialized companies like Ingram. The efficiency and global reach of Ingram's print on demand service (Ingramspark) are highlighted.
.How different genres have varying reader preferences for book formats, such as ebooks or physical copies, and importance of aligning distribution strategies with reader behavior to maximize book sales.
A case study contrasting two publishing pathways: custom publishing under an author's imprint and hybrid publishing. The success stories of two authors with similar topics but different brand evolutions demonstrate the effectiveness of tailored distribution strategies.
Setting authors up for success by aligning their distribution strategies with their brand development and readership. The discussion highlights the significance of choosing the right publishing pathway based on individual goals and brand maturity.
Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.