Mastering Your Business: The Value of Understanding

06/06/24 • 27 min

All Systems Go! Marketing Automation and Systems Building with Chris L. Davis

In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business needs to succeed. Chris shares personal insights on how investing in understanding, through communities, programs and self-reflection, has been key to his own growth. You’ll also get a sneak peek into upcoming programs from Automation Bridge designed to help technical professionals and business owners alike level up their understanding and skills. Tune in to learn why slowing down to deepen your understanding may be the most important thing you can do to accelerate your business.
What You'll Learn:

2:35 - How the lack of standardized learning in online business lead to reckless decision-making
4:44 - The main symptom of people substituting understanding with tools and gurus
6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?
8:11 - How to assess what you actually understand and identify areas where you need help
11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making
15:44 - The purpose of the new program Chris is launching for technical professionals
22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way

Resources:

Subscribe to the Automation Bridge Newsletter
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

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2:35 - How the lack of standardized learning in online business lead to reckless decision-making
4:44 - The main symptom of people substituting understanding with tools and gurus
6:38 - Could it be that you don't need another tool, funnel, or expert, but rather a better understanding of your current situation?
8:11 - How to assess what you actually understand and identify areas where you need help
11:14 - Why clarity, which often comes with understanding, is so powerful in business decision-making
15:44 - The purpose of the new program Chris is launching for technical professionals
22:30 - Why it is crucial to slow down, deliberate, and align with people who can help you do things the right way

Resources:

Subscribe to the Automation Bridge Newsletter
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Previous Episode

Keap Insights: Latest Updates and Features You Need to Know About feat. Samantha Pointer Foxx

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Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interface, improved integrations, and new AI capabilities. You’ll learn how Keap is positioning itself as a holistic solution for businesses looking to automate operations, onboarding, hiring, and more through a combination of software and strategic services. Tune in to find out if Keap might be the right fit for your business automation needs and how partners like Samantha can help drive success with the platform.

What You'll Learn:

4:15 - What made Samantha want to dive deeper into learning about Keap
10:44 - The areas beyond just marketing and sales that Keap is now aiming to automate for small businesses
15:00 - Changes Keap has made to streamline and modernize its user interface
22:35 - How Keap is improving its pricing with bundles
28:17 - How partners are bringing strategy and implementation services to Keap
31:47 - Improvements Keap is making to their integration capabilities with other tools
32:35 - New features Keap is rolling out, like two-way text messaging and email health monitoring
33:16 - How Keap is leveraging AI for capabilities like content writing support
37:58 - Samantha shares why Keap’s capabilities align with Chris’ “Significant Six" principles

About Our Guest:

Samantha Pointer Foxx, CASPTM is a Certified Automation Service ProviderTM & owner of Samantha Pointer Enterprises and founder of Sam’s Tech Academy. She helps small business owners and CEOs who need their marketing systems automated, but don't want to touch the tech or do it themselves. Her from Audit to AutomationTM service connects strategic planning, process documentation, technology, automation implementation and data to help organizations optimize and grow.

Resources:

Fill out Samantha’s Form to Learn More About Keap
ASG 004 - The Significant Six
Subscribe to the Automation Bridge YouTube Channel
Start Your Automation Bridge Community Membership
Watch the 3 Segments Webinar Training

Next Episode

Automation Service Provider Revisited

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Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation thrive and announces an upcoming program aimed at helping Automation Service Providers secure consistent, high-value contracts and achieve stable, six-figure incomes. Tune in to learn about this exciting opportunity and gain clarity on positioning yourself as an Automation Service Provider in the quickly evolving automation marketplace.
What You'll Learn:

3:03 - Chris revisits and redefines the term Automation Service Provider
6:18 - The most common areas Chris has seen automation being deployed
8:50 - How to more specifically describe the type of automation services you provide
10:48 - Benefits of using the Automation Service Provider title
13:42 - Chris introduces and exciting new program offer
18:09 - The challenge the new program aims to solve for Automation Service Providers
19:39 - How to learn the 3 secrets for getting consistent, long-term contracts

Resources: