22 - Mastering Online Brand Management: Practical Tips for Clarity, Consistency, and Data-Driven Success with Jason Barnard

08/28/24 • 23 min

In this episode of "Aligned Entrepreneur Secrets," host Traci Bermingham dives into a lively chat with Jason Barnard, famously known as "the brand SERP guy." Jason, the CEO of Calico, shares his fascinating journey from punk folk musician to cartoon creator, and finally, to a digital marketing guru. He reveals how these diverse experiences shaped his expertise in online brand management. Jason offers practical tips on achieving clarity and consistency in your digital presence, emphasizing the importance of data-driven decisions. This episode is a treasure trove of insights, encouraging you to refine your branding efforts and make a powerful impact online. Don't miss it!

To learn more about Jason's work at Lalicube, click HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

Want to learn more about Traci Bermingham's work at Goaldi? Check out her website at

https://www.goaldi.com/

08/28/24 • 23 min

Aligned Entrepreneur Secrets - 22 - Mastering Online Brand Management: Practical Tips for Clarity, Consistency, and Data-Driven Success with Jason Barnard

Transcript

Traci Bermingham 00:00:02 Welcome to Aligned Entrepreneur Secrets. I am your host, Tracy Birmingham, and today I am joined by Jason Barnard. Jason, the brand Serp Guy is an entrepreneur and CEO of calico. Jason specializes in online brand management and and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. Welcome, Jason.

Jason Barnard 00:00:30 So much choice. It's delightful to be here.

Traci Bermingham 00:00:32 I am so exc

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