Align Your True North
Brooke Elder
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Goodpods has curated a list of the 10 best Align Your True North episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Align Your True North for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Align Your True North episode by adding your comments to the episode page.
EP39: Building Momentum in All Aspects of Your Business with Alice
Align Your True North
06/11/19 • 28 min
EP 171 Choosing the Right MLM company
Align Your True North
12/21/21 • 22 min
Choosing the Right MLM company
“In a lot of Network Marketing companies you've got a couple people that feel like they're making a lot of money and then the masses that just aren't making anything.”
Zane Gray
So many people ask Brooke questions like, “what company should I join? I don't know if I'm with the right company, how do I choose the right company?” In today’s Podcast, 171, Brooke talks about where network marketing is going, how to choose a company and what things to look for.
Brooke’s guest is Zane Gray who has created a very different company from everything else that's out there. His company looks differently at the industry and he’s creating something that is really for the 21st century.
“Sometimes network marketing is like a dirty word .” Zane Gray
Zane explains that when he was looking at network marketing companies the reason people join is they want to get the product, maybe the discount, but they aren't really wanting to go out selling it.
There's a couple reasons for that. In Zane’s opinion the number one reason is oftentimes the product isn't priced right. Second thing is you have a product or something that people would buy.
Zane created a company where if you refer people and they buy, you're gonna make a really good income, a really good commission basically. But he also said, if you do wanna build a team, I wanna pay you to build a team as well. And he just tried to marry those two worlds together.
His philosophy is to give customers a reason to come back. His company gives them an opportunity just if they'll share, they actually can get cash back too. That is theirs. And they don't have to sign up to be a rep.
Zane has a training course that teaches his reps to be endo coaches to help their customers live an endo balanced life.
“An important thing in business as well is being able to target your specific people.” - Zane Gray
If you would like to know more about Zane’s new company and what it is all about, check out www.sucavu.com.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
EP 166 Get your Calendar FULL of Booked Parties
Align Your True North
11/16/21 • 20 min
Get your Calendar FULL of Booked Parties
“ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.”
Janet Parks
Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people.
Janet is super passionate about teaching people to get out of that fear factor and get out of their comfort zone and just go out there.
“It’s 2021, Facebook parties are not dead!” Janet Parks
Janet shares her top three things that people could do and even start implementing right now so in the next month or so they can have a full calendar.
Her first tip is to incorporate video. Her number two tip is making sure that when you see something out there that's new, try it, don't discount it. Don't just try it once then get disappointed because not enough people hop on and then give up. Try up to ten times! The third tip is to get into people's inbox.
You don't have to cold message getting into people's inbox. Just take a human approach, you don't have to be that salesy person that's spammy. Just tell people why you're grateful for them. If you start off with gratitude, then it helps break down any of those barriers. The worst thing that you could do is send a message and people are like, what are you trying to sell me?
When Janet goes into every party, she tries to stick to a certain system called the fire system, it covers all of the bases when it comes to parties.
F is for future bookings, that should be at the top of your mind. I is for increasing sales, to have a commission in order to grow your business. R is to recruit often.
E is encourage forever customers, adding people into your ecosystem, adding people into your group, into your email list. By covering all of those bases they encompass everything that has to do with building a successful party based business.
“You can't go into Facebook parties nowadays and just make a graphic and verbiage post and expect success from that. You’ve got to incorporate relationship marketing. ” - Janet Parks.
If you would like to connect with Janet and learn more awesome ideas when it comes to booking parties and really just growing your party plan company, you can find her on her website or on Facebook at solutionsforsellers.com and https://www.facebook.com/groups/jpsforsellers.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
EP 147 Build a Solid Foundation to grow your Network Marketing Business
Align Your True North
07/06/21 • 13 min
Build a Solid Foundation to grow your Network Marketing Business
“When you are marketing to everyone, you are marketing to no one, you have no foundation.”
Brooke Elder
In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people.
Usually on average, the results are for every hundred people you talk to, two will say yes. Those are horrible odds! When you do this, you start to feel burned out and you start to feel like you're not good enough and you start to feel like everyone else out there can do it but me. So you end up quitting because you don't understand the foundational piece.
“If you didn't know this, the industry is changing.” - Brooke Elder
From October to December of 2020, the network marketing industry saw a
21% increase in people joining. That hasn’t happened since 1982. There was a pivot in the industry. They changed all the strategies to hotel meetings and to having the three-way calls, like all the things that your upline is probably using now.
We're about to experience that again. And we're experiencing the pivot of how to build your business authentically in the net, the digital space. If you don't pivot with the industry, you're going to be left behind and your business is going to suffer.
Brooke talks about what this pivot looks like, especially when it comes to foundation. It's thinking through the, what experiences do you have to set yours yourself apart? You have to have a personal brand in this new age of network marketing. If you don't have a personal brand and you're relying on your company's name, it's not going to work. You have to stand out.
You've got to know who you serve. You need to have a mission. You need to have a personal brand. If you don't have those, you will be left behind. It may take a year. It may take two, three years, but five years from now you will not have a business. So what can you start doing right now in order to figure this out? How can you build this really solid foundation? Social Tenacity can help. Social Tenacity is different from a lot of the other people out there, from your uplines, from other people that are telling you, this is how you should do network marketing.
We want you to position yourself as a real business owner and that you have this personal brand, you have this way of how you want to help people as well as coming from that servant leader. Inside the academy we show you how to identify who your person is and understand the things that are unique about you and how you can marry that with the problem that your company solves or your product solves. This is really the new way of building that foundation of your business.
“It's all about having that personal brand and having people reach out to you for help.” - Brooke Elder.
If you're interested in learning more about the proven system that we teach inside the academy at www.authenticinfluenceracademy.com.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
EP 131 Unlock the Secret of Getting It All Done
Align Your True North
03/16/21 • 22 min
Unlock the Secret of Getting It All Done
“First start by getting everything super organized of what needs to be done and what needs to be done in the future.”
Stacy Tuschl
In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents' backyard. Within three years she had a hundred dancers coming. She now owns and operates two performing arts academies in Milwaukee and has about a thousand dance and music students that come every week.
Stacy has been grossing million dollars a year for several years. In the last five to 10 years, maybe people started asking, “how are you growing this business? Can I pick your brain? Can you teach me?” Five years ago she decided to start a consulting company that teaches people about implementing strategy and getting things done.
“Figure out what you do want and why you want that specific thing.” - Stacy Tuschl.
If you really want something, but yet you still will binge three hours of TV every single night, instead of working on what you need to do, or you find yourself scrolling on social media, when you should be working. You have to really stop and say, you don't really want it that bad. You've got to start to assess the things that you really want, what does that look like for you?
Sometimes people just give up too soon. They think they've implemented. They think they've tried it all and it just hasn't worked for them, but trying and doing and implementing and refining and maintaining are very different situations.
There are four phases of really getting it done and implementing it.
First is learning, educating yourself, like really just being obsessed with that process of what will this entail? What does this look like? Then it goes to doing. Doing is the part that's hard for people, it’s messy and it's lots of failures. When you do and you fail and that's why so many people quit so fast.
The next stage is the refining. Refining is a massive skillset that you've got to get good at if you want to really start to implement, but it's not easy because it can take days, weeks, months, years, depending on what you're trying to do. The last piece is maintaining, which is - how do we check in? How do we make sure it keeps happening? And what is the lowest level of input we have to do to keep the maintenance.
“Slow down and organize your thoughts and ask yourself what are the priorities .” - Stacy Tuschl.
You can connect with Stacy on her podcast on Social Media called Foot Traffic where she discusses marketing ideas, systems and automation implementation. You can also get her book for free ( just paying the shipping and handling) at implementationcode.co/free book. The book comes with a mini course inside for free as well.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Be You, everyone else is taken
Align Your True North
07/21/20 • 27 min
Be You, Everyone Else is Taken
“We’re far beyond just
being told what to do.”
Roseanne Dawes
Today, we're excited to review how to be unique and authentic within your business. Rosanne Dawes is one of our mindset coaches here at Social Tenacity. Today she shares some helpful ways you can practice connecting with your heart by acting on first impressions. In this podcast, we also talk about how you can be the best version of yourself rather than mimic someone else.
Who am I? That is a huge question. What makes you special and unique? To help you understand your mission and purpose, think about a coin. There are two sides to every coin. On the first side of the coin, discovering your divinity and connecting with your higher power is crucial.
The first side also involves understanding that you are much more than just your current existence. The second side of the coin includes your individual purpose within your existence. It encompasses the thing that only you can offer the world. What makes you come alive? What are you passionate about?
“Drop down into your heart and just start listening.” - Roseanne Dawes
Pretend that you’re in the middle of your heart because this connects you back to your body. If your heart could speak, what would it tell you? How would it prompt you to act? As you ponder this question, trust whatever your first thought is. As long as it’s a good thought, then it’s probably a good concept. Practice dropping into the middle of your heart every day by asking yourself a question. This is step one in the process of learning to trust yourself and to become authentic.
As you build your business, think about what makes you come alive. Your upline does things that make them feel alive, but that may not always resonate with you. It's essential to review your passions and figure out what really drives you.
As you go throughout your day, what things help you come alive? It’s a discovery, and that’s what is cool about building a business. It’s understanding and uncovering who you, as well as unveiling your life purpose.
Every experience you have, good or bad, leads you to your purpose. When you act on your inspirations, you start to learn to trust yourself. With every action, saying yes to the next prompting becomes that much easier.
If you have a good thought, act on it. When you are inspired to do something outside of your comfort zone, realize that the outcome will be far better than if you chose not to act. You may never know why you get individual impressions, but it’s essential to trust them, and then great things will happen.
“When you act on [inspiration] you have no idea what amazingness is on the other side” - Brooke Elder
Will you act on the impressions you receive? Even if they seem small and weird, it's crucial to respond. As long as the idea is good, just act. You'll be able to move forward faster when you've practiced exercising that muscle daily.
Listen to your intuition every morning. What is the one thing you can do today for your family, business, or self? As you repeat this exercise, you'll be amazed at where your life and business will be within a month.
“Give yourself grace along the way and keep following those bread crumbs.” - Roseanne Dawes
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
EP 130 How to Communicate Effectively through Hard Conversations
Align Your True North
03/09/21 • 31 min
How to Communicate Effectively through Hard Conversations
“Your business is only as strong as the amount of hard conversations you've had.”
Brooke Elder
Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to say.
One of the big problems in network marketing is when people join a network marketing company, they have an upline who believes in them. They just want to be that people pleaser to their up line and want to do what they say. They want them to believe in them so much.
“People pleasing is the direct antithesis of authenticity..” - Amy Smith
People pleasing is essentially when you choose to make somebody else's wants opinions and needs more important than your own at a cost to self at a cost to your own happiness, fulfillment, core value system authenticity. Sometimes you need to buck the system a little bit and, and go rogue, so to speak, in order to actually be authentic.
If you're twisting and contorting your own behavior in order to make other people happy, or please them, that's being a liar.
The first thing that you should start looking at is how you feel about things. It's your intuition. And most of us are taught not to listen to that. And we kind of grow up in a society that tells us to be logical, to think things through, if this person's my authority, they must know better than I, and then we do the cognitive override, where we override our gut instinct.
Sometimes the method that is being presented to you doesn't resonate with your spirit. We will resist things when it's really not right for us and we will resist things when we're scared. Fear in and of itself is just telling you something, it doesn't have to be bad or good. It just is. We need to be friends with fear and recognize that all it is is messaging and we just have to decipher what the message is.
Having a formula makes having those hard conversations so much easier. Write down your statements, start with gratitude or assuming positive intention, then an honesty about how something does or doesn't feel correct with you. Practice these statements, preferably in a mirror, over and over again so when you are faced with hard conversations, you know what to say.
“It's not the goal that needs to change. It's the method of achieving that goal that needs to change. ” - Who Said It.
Amy has a website where she teaches how to speak up for yourself, how to feel like “enough”, and create some serious self-confidence. (She forewarns everybody that her authentic self happens to be quite a swear bear, a bit of a sailor.) She has tons of advice and freebies at thejoyjunkie.com!
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Why Duplication ALWAYS Brings Discouragement
Align Your True North
08/11/20 • 16 min
Why Duplication ALWAYS Brings Discouragement
“When you create a system that is replicateable, it’s a totally different ball game.”
Brooke Elder
Welcome to episode 100!! Can you believe that we have 100 episodes of phenomenal content? Today we are going to be talking about why duplication always leads to discouragement. Your upline may have said you need to create a duplicatable system. Well, you don’t, and here’s whey duplication always leads to discontent. You are trying to force people to become something they are not.
My experience with duplicatable systems was unsuccessful because it wasn’t unique to me. It didn’t play to my unique talents, gifts, and strengths. I became a minion to my upline rather than the independent boss I wanted to be. I remember crying as I drove to one of my first parties miserable and thinking I didn’t care if I retired my husband or not.
“You want to tap into your team’s unique gifts, talents, and strengths.”- Brooke Elder
Here is a framework that works in any business, but you tweak it to match you and your team. For example, when I use scripts and prompts, it's a disaster. Don't believe me, watch one of my first Youtube videos. However, when you have a system that is replicateable, it gives me the freedom to speak from the heart instead, and that's where I thrive.
Play to your strengths. Yet, first, you need to figure out what those are so you can create a replicateable process that will produce success.
How do you find out what your strengths are? Take a test. I recommend Strength Finder 2.0. It's a book that you can purchase on Amazon. This will help you identify what you are innately good at.
The book also describes each strength and helps you understand your special gifts and how to relate to your team. You can also have your team take the free High5 test. You can access that here.
“You will start seeing that you attract people with the same strengths.” - Brooke Elder
I saw this in my business. At Social Tenacity, we give our new clients the Strength Finder book and have them take the test. When I started this company, I was more introverted, and communication wasn’t one of my strengths. Yet, because I wanted to grow this weakness into a strength, I began attracting clients with strong communication skills. Then, there’s been many other times where I’ve been working on other attributes, and I attracted clients with the skills I wanted to increase.
Your strengths can change. If there’s something you think you lack or things you would like to have, work on them, and you can grow your weaknesses into powerful strengths. Learn about that quality. Look for ways you can include the strength into who you are.
“When you start creating a replicateable system...you are going to have more success.” - Brooke Elder
When I figured out what worked for me, that’s when I started seeing success. Fairs and shows were not only a waste of money and time for me but not as successful as I would have wanted. That’s when I discovered online marketing was my strength. I switched gears, and my business grew.
When we allow people to play to their strengths, it makes your team stronger. When you play to your strengths, it automatically brings success, and both you and your team will love what you do.
If you haven’t taken the test yet, click here. We’d love to hear how uncovering your strengths has helped your business grow.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
EP63: Get Out Of Corporate And Make A Difference with Kate Stewart
Align Your True North
11/26/19 • 16 min
Kate Stewart is the Founder of Fab after 40 facebook group for women who are 40 and older and who want to live their very best lives. They are called "Elevated Realizers."
In today’s episode, Kate shared with us her amazing journey, why she decided to quit her corporate job and chose to live the life that she wanted.
So if you feel that you are stuck and wanted to find your life balance and make a difference this episode is for you.
You’ll Learn
- Why we need to be considerate with ourselves and start to embrace life at 40.
- What are the things to consider when quitting your job?
- How to successfully transition to become Fab after 40.
- And much more!
Favorite Quote
“As we are in our forties now, it’s time to pause and ask ourselves if we are living the life we wanna live.”
- Kate Stewart
Click Here to check out Kate’s FB group Fab after 40 with Kate Stewart
Click Here to check out Kate’s Instagram
How to get involved
- If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
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FAQ
How many episodes does Align Your True North have?
Align Your True North currently has 164 episodes available.
What topics does Align Your True North cover?
The podcast is about Entrepreneurship, Podcasts, Marketing and Business.
What is the most popular episode on Align Your True North?
The episode title 'Overcoming the FEAR of Success' is the most popular.
What is the average episode length on Align Your True North?
The average episode length on Align Your True North is 23 minutes.
How often are episodes of Align Your True North released?
Episodes of Align Your True North are typically released every 7 days.
When was the first episode of Align Your True North?
The first episode of Align Your True North was released on Nov 27, 2018.
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