Align Your True North
Brooke Elder
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Top 10 Align Your True North Episodes
Goodpods has curated a list of the 10 best Align Your True North episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Align Your True North for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Align Your True North episode by adding your comments to the episode page.
EP39: Building Momentum in All Aspects of Your Business with Alice
Align Your True North
06/11/19 • 28 min
EP 166 Get your Calendar FULL of Booked Parties
Align Your True North
11/16/21 • 20 min
Get your Calendar FULL of Booked Parties
“ You've got to make sure that you're having fun and you're focused on relationships, because relationship sare where you're going to grow your business.”
Janet Parks
Brooke talks with Janet Parks in today’s Podcast 166. Janet has a sales background and comes from the party plan industry. They discuss how to book parties, how to get sales and how to talk to new people.
Janet is super passionate about teaching people to get out of that fear factor and get out of their comfort zone and just go out there.
“It’s 2021, Facebook parties are not dead!” Janet Parks
Janet shares her top three things that people could do and even start implementing right now so in the next month or so they can have a full calendar.
Her first tip is to incorporate video. Her number two tip is making sure that when you see something out there that's new, try it, don't discount it. Don't just try it once then get disappointed because not enough people hop on and then give up. Try up to ten times! The third tip is to get into people's inbox.
You don't have to cold message getting into people's inbox. Just take a human approach, you don't have to be that salesy person that's spammy. Just tell people why you're grateful for them. If you start off with gratitude, then it helps break down any of those barriers. The worst thing that you could do is send a message and people are like, what are you trying to sell me?
When Janet goes into every party, she tries to stick to a certain system called the fire system, it covers all of the bases when it comes to parties.
F is for future bookings, that should be at the top of your mind. I is for increasing sales, to have a commission in order to grow your business. R is to recruit often.
E is encourage forever customers, adding people into your ecosystem, adding people into your group, into your email list. By covering all of those bases they encompass everything that has to do with building a successful party based business.
“You can't go into Facebook parties nowadays and just make a graphic and verbiage post and expect success from that. You’ve got to incorporate relationship marketing. ” - Janet Parks.
If you would like to connect with Janet and learn more awesome ideas when it comes to booking parties and really just growing your party plan company, you can find her on her website or on Facebook at solutionsforsellers.com and https://www.facebook.com/groups/jpsforsellers.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
EP 147 Build a Solid Foundation to grow your Network Marketing Business
Align Your True North
07/06/21 • 14 min
Build a Solid Foundation to grow your Network Marketing Business
“When you are marketing to everyone, you are marketing to no one, you have no foundation.”
Brooke Elder
In podcast 147 Brooke dives into the topic of how do you build a business that has that solid foundation. Most people in network marketing build their foundation by thinking that their products are for everyone. When you market to everyone you have no way of really differentiating yourself from other people.
Usually on average, the results are for every hundred people you talk to, two will say yes. Those are horrible odds! When you do this, you start to feel burned out and you start to feel like you're not good enough and you start to feel like everyone else out there can do it but me. So you end up quitting because you don't understand the foundational piece.
“If you didn't know this, the industry is changing.” - Brooke Elder
From October to December of 2020, the network marketing industry saw a
21% increase in people joining. That hasn’t happened since 1982. There was a pivot in the industry. They changed all the strategies to hotel meetings and to having the three-way calls, like all the things that your upline is probably using now.
We're about to experience that again. And we're experiencing the pivot of how to build your business authentically in the net, the digital space. If you don't pivot with the industry, you're going to be left behind and your business is going to suffer.
Brooke talks about what this pivot looks like, especially when it comes to foundation. It's thinking through the, what experiences do you have to set yours yourself apart? You have to have a personal brand in this new age of network marketing. If you don't have a personal brand and you're relying on your company's name, it's not going to work. You have to stand out.
You've got to know who you serve. You need to have a mission. You need to have a personal brand. If you don't have those, you will be left behind. It may take a year. It may take two, three years, but five years from now you will not have a business. So what can you start doing right now in order to figure this out? How can you build this really solid foundation? Social Tenacity can help. Social Tenacity is different from a lot of the other people out there, from your uplines, from other people that are telling you, this is how you should do network marketing.
We want you to position yourself as a real business owner and that you have this personal brand, you have this way of how you want to help people as well as coming from that servant leader. Inside the academy we show you how to identify who your person is and understand the things that are unique about you and how you can marry that with the problem that your company solves or your product solves. This is really the new way of building that foundation of your business.
“It's all about having that personal brand and having people reach out to you for help.” - Brooke Elder.
If you're interested in learning more about the proven system that we teach inside the academy at www.authenticinfluenceracademy.com.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
EP 131 Unlock the Secret of Getting It All Done
Align Your True North
03/16/21 • 22 min
Unlock the Secret of Getting It All Done
“First start by getting everything super organized of what needs to be done and what needs to be done in the future.”
Stacy Tuschl
In today’s podcast Brooke talks with Stacy Tuschl who has a consulting company that helps other small business owners get more customers in the door. She started an entrepreneurship right out of high school by teaching 17 kids dance classes in her parents' backyard. Within three years she had a hundred dancers coming. She now owns and operates two performing arts academies in Milwaukee and has about a thousand dance and music students that come every week.
Stacy has been grossing million dollars a year for several years. In the last five to 10 years, maybe people started asking, “how are you growing this business? Can I pick your brain? Can you teach me?” Five years ago she decided to start a consulting company that teaches people about implementing strategy and getting things done.
“Figure out what you do want and why you want that specific thing.” - Stacy Tuschl.
If you really want something, but yet you still will binge three hours of TV every single night, instead of working on what you need to do, or you find yourself scrolling on social media, when you should be working. You have to really stop and say, you don't really want it that bad. You've got to start to assess the things that you really want, what does that look like for you?
Sometimes people just give up too soon. They think they've implemented. They think they've tried it all and it just hasn't worked for them, but trying and doing and implementing and refining and maintaining are very different situations.
There are four phases of really getting it done and implementing it.
First is learning, educating yourself, like really just being obsessed with that process of what will this entail? What does this look like? Then it goes to doing. Doing is the part that's hard for people, it’s messy and it's lots of failures. When you do and you fail and that's why so many people quit so fast.
The next stage is the refining. Refining is a massive skillset that you've got to get good at if you want to really start to implement, but it's not easy because it can take days, weeks, months, years, depending on what you're trying to do. The last piece is maintaining, which is - how do we check in? How do we make sure it keeps happening? And what is the lowest level of input we have to do to keep the maintenance.
“Slow down and organize your thoughts and ask yourself what are the priorities .” - Stacy Tuschl.
You can connect with Stacy on her podcast on Social Media called Foot Traffic where she discusses marketing ideas, systems and automation implementation. You can also get her book for free ( just paying the shipping and handling) at implementationcode.co/free book. The book comes with a mini course inside for free as well.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
EP 130 How to Communicate Effectively through Hard Conversations
Align Your True North
03/09/21 • 32 min
How to Communicate Effectively through Hard Conversations
“Your business is only as strong as the amount of hard conversations you've had.”
Brooke Elder
Today’s podcast is for all the introverts and those who don’t know what to say! Amy Smith joins Brooke in a conversation that dives into something that is a hush hush topic in network marketing. It's things that we all internally struggle with, but no one really talks about. Amy is an expert in really coming up with the language of what to say.
One of the big problems in network marketing is when people join a network marketing company, they have an upline who believes in them. They just want to be that people pleaser to their up line and want to do what they say. They want them to believe in them so much.
“People pleasing is the direct antithesis of authenticity..” - Amy Smith
People pleasing is essentially when you choose to make somebody else's wants opinions and needs more important than your own at a cost to self at a cost to your own happiness, fulfillment, core value system authenticity. Sometimes you need to buck the system a little bit and, and go rogue, so to speak, in order to actually be authentic.
If you're twisting and contorting your own behavior in order to make other people happy, or please them, that's being a liar.
The first thing that you should start looking at is how you feel about things. It's your intuition. And most of us are taught not to listen to that. And we kind of grow up in a society that tells us to be logical, to think things through, if this person's my authority, they must know better than I, and then we do the cognitive override, where we override our gut instinct.
Sometimes the method that is being presented to you doesn't resonate with your spirit. We will resist things when it's really not right for us and we will resist things when we're scared. Fear in and of itself is just telling you something, it doesn't have to be bad or good. It just is. We need to be friends with fear and recognize that all it is is messaging and we just have to decipher what the message is.
Having a formula makes having those hard conversations so much easier. Write down your statements, start with gratitude or assuming positive intention, then an honesty about how something does or doesn't feel correct with you. Practice these statements, preferably in a mirror, over and over again so when you are faced with hard conversations, you know what to say.
“It's not the goal that needs to change. It's the method of achieving that goal that needs to change. ” - Who Said It.
Amy has a website where she teaches how to speak up for yourself, how to feel like “enough”, and create some serious self-confidence. (She forewarns everybody that her authentic self happens to be quite a swear bear, a bit of a sailor.) She has tons of advice and freebies at thejoyjunkie.com!
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
Why Duplication ALWAYS Brings Discouragement
Align Your True North
08/11/20 • 16 min
Why Duplication ALWAYS Brings Discouragement
“When you create a system that is replicateable, it’s a totally different ball game.”
Brooke Elder
Welcome to episode 100!! Can you believe that we have 100 episodes of phenomenal content? Today we are going to be talking about why duplication always leads to discouragement. Your upline may have said you need to create a duplicatable system. Well, you don’t, and here’s whey duplication always leads to discontent. You are trying to force people to become something they are not.
My experience with duplicatable systems was unsuccessful because it wasn’t unique to me. It didn’t play to my unique talents, gifts, and strengths. I became a minion to my upline rather than the independent boss I wanted to be. I remember crying as I drove to one of my first parties miserable and thinking I didn’t care if I retired my husband or not.
“You want to tap into your team’s unique gifts, talents, and strengths.”- Brooke Elder
Here is a framework that works in any business, but you tweak it to match you and your team. For example, when I use scripts and prompts, it's a disaster. Don't believe me, watch one of my first Youtube videos. However, when you have a system that is replicateable, it gives me the freedom to speak from the heart instead, and that's where I thrive.
Play to your strengths. Yet, first, you need to figure out what those are so you can create a replicateable process that will produce success.
How do you find out what your strengths are? Take a test. I recommend Strength Finder 2.0. It's a book that you can purchase on Amazon. This will help you identify what you are innately good at.
The book also describes each strength and helps you understand your special gifts and how to relate to your team. You can also have your team take the free High5 test. You can access that here.
“You will start seeing that you attract people with the same strengths.” - Brooke Elder
I saw this in my business. At Social Tenacity, we give our new clients the Strength Finder book and have them take the test. When I started this company, I was more introverted, and communication wasn’t one of my strengths. Yet, because I wanted to grow this weakness into a strength, I began attracting clients with strong communication skills. Then, there’s been many other times where I’ve been working on other attributes, and I attracted clients with the skills I wanted to increase.
Your strengths can change. If there’s something you think you lack or things you would like to have, work on them, and you can grow your weaknesses into powerful strengths. Learn about that quality. Look for ways you can include the strength into who you are.
“When you start creating a replicateable system...you are going to have more success.” - Brooke Elder
When I figured out what worked for me, that’s when I started seeing success. Fairs and shows were not only a waste of money and time for me but not as successful as I would have wanted. That’s when I discovered online marketing was my strength. I switched gears, and my business grew.
When we allow people to play to their strengths, it makes your team stronger. When you play to your strengths, it automatically brings success, and both you and your team will love what you do.
If you haven’t taken the test yet, click here. We’d love to hear how uncovering your strengths has helped your business grow.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
EP: 110 Building a Business to fund your passions
Align Your True North
10/20/20 • 22 min
Building a Business to fund your passions
“You can walk in the purpose that you’re created for and you can build something that makes you money and support.”
Brandi Voth
Brandi Voth loves sales and has built a solid skincare business with a global team that spans across 17 states in the United States, every territory of Australia, and hopefully soon in Japan. She has a podcast, just launched a power hat company, and mentors trafficking survivors. She really loves coaching and training women and helping them realize their strengths and helping them step out of their comfort zones.
One day a billboard about human trafficking caught her off guard and she couldn’t walk away from it It just kept pulling at her heart over and over and over and she knew that this was the bigger thing that she was being called to do.
“I highly recommend if you find something you are kind of interested in or concerned about, do really diligent research.” - Brandi Voth
When you discover something that you are passionate about, don’t rely on YouTube videos or social media research, find the organizations that are boots on the ground working in that area. Find all of the things there are to read, to watch, and any meetings to attend.
You can help so many more people by using your unique gifts, talents,So, and strengths and create something that’s even bigger than yourself. The thing that people sometimes miss is they want to do something so big that they freeze on not knowing how to take action. It doesn’t happen overnight, but things happen by just taking a single step and then taking another step.
The key is every single day, just taking a step forward and taking action. And even if you don’t know if it’s the right direction, take action on something. If it is the wrong direction, make a course correction, turn around and analyze.
Let’s say you’ve got three forks, like three directions to go. If you choose right, it may work out, it may not. Don’t continue going right because you're going to end up in the opposite direction of where you need to be. Turn around and go straight. Straight might not be the right direction either, but the willingness to try will be your success. Success does not come without pitfalls, but the lessons learned from going the wrong direction helps you when going the right direction to be able to move faster along the path.
Every single piece is a part of your journey, every piece a stepping stone. You’ve learned something, you’ve grown stronger. Every single piece, the good, the bad, the ugly, the struggles, that is the journey that was laid out for you to walk.
“Take the skills and the things that you learned from building a network marketing business, and apply it to the thing that you’re really passionate about .” - Brooke Elder.
If you would like to connect with Brandi Voth you can find her on Instagram, Facebook, and The Power Project Podcast. Brandi has also written a book, The Power Project, A Journey of Purpose, which is her personal journey and passion to create a social enterprise hat company to employ trafficked survivors. It also provides tangible steps for the reader to take their own purpose journey. You can also find all the things Brandi is doing at the-powerproject.com.
How to get involved
- If you are ready to take your business online and have the system to free up your time AND bring in the customers and recruits you want, check out www.socialtenacitytraining.com!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
EP83: Personal Brands Pay Off in 6-Figure Income with Shannel Rivera
Align Your True North
04/14/20 • 25 min
It’s a common misconception that doing what you love won’t - or can’t - make the kind of money you want to make. That just isn’t true! In fact, nothing contributes more to your success than knowing who you are and using it to serve others.
Shannel Rivera’s incredible success story started with a double life: by day, she was breaking records and dominating at FedEx. By night, she was building a community of women dedicated to supporting each other. Since then, Shannel has built an exceptional and fulfilling career as the CEO of Beauty and Hustle that allows her to uplift other women and operate in perfect alignment with her personal brand.
On this episode of the Authentic Influencer podcast, Shannel and Brooke talk about the twists and turns that brought Shannel to where she is today, how to find and create genuine alignment in what you do, and how to construct your personal brand to attract customers who can’t get enough. Listen in for an empowering boost of knowledge and inspiration!
You’ll Learn
- Why comparing your success to someone else’s is a trap that will block your progress
- How a strong personal brand makes you recession-proof
- What you can do to reconnect with your actual passions (you know, the ones 5-year-old you loved and adult you forgot about)
- And much more!
Favorite Quote
“Everyone wants somewhere to belong, period. And if you can create that safe space, and you integrate a product or service into that, people are still going to come to you and you’re still going to show up for them, regardless of what’s going on in the world.”
- Shannel Rivera
Connect with Shannel
How to get involved
- If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
Mentioned in this episode:
Become a Member of the Ops Yacht Club
I've created a free community where we are posting job opportunities for people just like you! Inside the community we also have trainings on how to structure your packages to better serve your clients, help with how to do discovery or strategy calls and give you ideas on where to find your next client. We'd love to have you a part of the community. You can join at www.opsyachtclub.com
EP63: Get Out Of Corporate And Make A Difference with Kate Stewart
Align Your True North
11/26/19 • 16 min
Kate Stewart is the Founder of Fab after 40 facebook group for women who are 40 and older and who want to live their very best lives. They are called "Elevated Realizers."
In today’s episode, Kate shared with us her amazing journey, why she decided to quit her corporate job and chose to live the life that she wanted.
So if you feel that you are stuck and wanted to find your life balance and make a difference this episode is for you.
You’ll Learn
- Why we need to be considerate with ourselves and start to embrace life at 40.
- What are the things to consider when quitting your job?
- How to successfully transition to become Fab after 40.
- And much more!
Favorite Quote
“As we are in our forties now, it’s time to pause and ask ourselves if we are living the life we wanna live.”
- Kate Stewart
Click Here to check out Kate’s FB group Fab after 40 with Kate Stewart
Click Here to check out Kate’s Instagram
How to get involved
- If you are ready to stop living in scarcity and have the wealth you’ve always wanted, check out www.socialtenacity.com/gift and get a free gift just for listening!
- If you want to continue the conversation, join the Official Authentic Influencer Marketing Community on FB HERE
If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word!
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FAQ
How many episodes does Align Your True North have?
Align Your True North currently has 164 episodes available.
What topics does Align Your True North cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Align Your True North?
The episode title 'Overcoming the FEAR of Success' is the most popular.
What is the average episode length on Align Your True North?
The average episode length on Align Your True North is 24 minutes.
How often are episodes of Align Your True North released?
Episodes of Align Your True North are typically released every 7 days.
When was the first episode of Align Your True North?
The first episode of Align Your True North was released on Nov 27, 2018.
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