
Two Guys
07/03/24 • 8 min
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Innovation
The only way to “coast” is when you’re going downhill. Even on a plateau, you have to pedal to keep moving. However, there is a way to “coast uphill.” To succeed, businesses must keep growing. And to keep growing, they must innovate. No business can grow simply by solving problems and “fixing” things (or, worse, blaming people). Problem-solving keeps you afloat, but it doesn’t raise the water level or get you into a boat. There are three kinds of innovation, and we speak in this session about what they are, why they are important, and who exemplifies them. As social proof, we discuss avatars in these areas, from the Wright Brothers to Fred Smith and Jeff Bezos. Innovation is not the result of “skunk works,” outdoor experiences, or building sand castles. It is the result of a constant focus on improvement, finding promoting actions to enable it, and exploitative actions to capitalize on it. There was only running, no passing in football, until someone decided to try throwing the ball. The high jump was a standard competition with inches of difference until Dick Fosbury decided to jump over the bar head and back first, which everyone now does at much higher levels. How much more exciting is basketball with the advent of the three-point line? Schumpeter called innovation “creative destruction.” And I call it “applied creativity.” Learn why herein.
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Honestly
My wife wasn't feeling well, so I went out to eat at 5:30 and brought her something back. When I do that, I bring my iPad and read a book at the bar. I finished, the takeout arrived in a shopping bag, and I drove home. At 10 pm I thought I'd play some Angry Birds before going to bed but realized my iPad was gone. I used "Find My iPhone" to determine that it was still in the restaurant. Although after hours, they answered the phone. "We have it right here," said a manager, after a brief search, "come around to the door by the bar, it's open. We're cleaning up." They were cleaning up, and the same bartender from five hours earlier came out and handed me the iPad. We chatted, I thanked him, drove home (and played Angry Birds). That's the way it's supposed to work, right? Friendly people, honesty, using technology as a help to solve something. Yet we keep valuables locked in hotel safes, we're careful about where we keep our wallets or carry our purses, and some stores don't accept any cash larger than a twenty-dollar bill. Shoplifting is one of the major expenses for retail stores. We're advised to use a complex password on our smart phones because thieves are stealing them, cracking simple codes, and cleaning out bank accounts. It's a shame when once-common acts of honesty and courtesy stand out because they're exceptions to our expectations and no longer the rule.
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