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AI lab by information labs - AI lab TL;DR | Elisa Giomi - The Unacknowledged AI Revolution in the Media & Creative Industries

AI lab TL;DR | Elisa Giomi - The Unacknowledged AI Revolution in the Media & Creative Industries

AI lab by information labs

06/18/24 • 18 min

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🔍 In this TL;DR episode, Dr Elisa Giomi, Associate Professor at the Roma Tre University and Commissioner of the Italian Communications Regulatory Authority (AGCOM), discusses her recent contribution on Intermedia, the journal of the International Institute of Communications (IIC), titled “The (almost) unacknowledged revolution of AI in the media and creative industries”, with the AI lab

📌 TL;DR Highlights

⏲️[00:00] Intro

⏲️[01:15] Q1 - AI’s impact vs. past revolutions:

How does AI’s impact on media and creative industries compare to historical technological revolutions?

⏲️[05:22] Q2 - Navigating AI in media:

How should we balance AI’s benefits in combating misinformation vs its potential risks?

⏲️[11:18] Q3 - Balancing copyright & AI:

You state that: “[AI] and human intelligence follow [a] not dissimilar logic. So we should not use a double standard to regulate them”. What should a balanced approach to copyright in AI look like?

⏲️[17:48] Wrap-up & Outro

💭 Q1 - AI’s impact vs. past revolutions

🗣️ The [AI] revolution (...) in the media and creative industries, as many previous ones, will probably be declared a revolution only long after it happened.

🗣️ AI in the media sector[:] Its disruptive effect goes unnoticed (...), [and] the media and creative industries remain under the radar in the public debate, since they are not among the leading adoption fields.

🗣️ Two of the winners of the last Pulitzer Prize for journalism admitted using AI systems in their investigation and getting so many benefits from AI.

🗣️ Why the AI revolution looks like the main technological revolutions of the past? Its ability to divide [and] polarise, the public debate between enthusiasts (...) and radical opponents (...).

💭 Q2 - Navigating AI in media

🗣️ Every technological innovation has been accompanied by a sort of squinting effect which leads to amplifying the distorted uses to the detriment of the more abundant beneficial applications.

🗣️ Demonising AI for fear of its side effects would be as if in the past we had refused to switch from the plough to the tractor for fear that the tractor could pollute or run over people and animals.

🗣️ AI is not only used to produce fake news and misleading content, but also in fact checking and identifying deepfakes. It is used in fighting disinformation .

🗣️ Only by taking into account opportunities and risks at the same time, we will be able to develop a balanced regulation and avoid emergency and radical responses in the wake of moral panics produced by AI misuses.

🗣️ The media (...) are likely to shape our perception of the world and to guide other choices, so they should have been included in the [EU AI Act] high-risk sectors.

💭 Q3 - Balancing copyright & AI

🗣️ I have strong misgivings about the remuneration hypothesis[:] (...) it privileges publishers over any other content producers.

🗣️ I’m not sure having different rules for the human and artificial mind makes sense. My conclusion here is that maybe it’s too early to find a solution to the copyright problems raised by AI.

🗣️ Any balanced resolution must have two starting points: first, a rigorous analysis of the real value chain (...), and second, (...) [a] precise diagnosis. (...) Regulate only when there is a [real] pathology to be healed.

📌 About Our Guest

🎙️ Dr Elisa Giomi | Associate Professor at Roma Tre University & Commissioner of the Italian Communications Regulatory Authority (AGCOM)

X https://x.com/@elisagiomi

🌐 International Institute of Communications (IIC) - The (Almost) Unacknowledged Revolution of AI in the Media and Creative Industries

https://iicintermedia.org/vol-52-issue-1/the-almost-unacknowledged-revolution-of-ai-in-the-media-and-creative-industries/

🌐 AGCOM - Dr Elisa Giomi

https://www.agcom.it/elisa-giomi

Dr Elisa Giomi is an associate professor at Roma Tre University, Department of Philosophy, Communication and Performing Arts, and a commissioner of AGCOM, the...

06/18/24 • 18 min

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