MAS Commerce’s Matthew Adam Smith on the AI Advantage in Personalized Retail Experiences

05/07/24 • 41 min

In this episode of the AI in Retail show, Trevor speaks with Matthew Adam Smith, Founder & CEO of MAS Commerce. Matthew Adam explores the transformative impact of AI technologies in the retail industry, drawing from his previous experience at Walmart and now at MAS Commerce.

He also discusses digital tools for ESL, addressing cultural perceptions when implementing a new AI solution, and the critical role of data analytics and sustainability. Matthew shares his insights on the need for customer-centric approaches and on reframing business models to leverage AI effectively.

Topics discussed:

AI technologies in retail, such as computer vision and apps that help guide customers through the store or online.
The cultural conversation around AI in retail, and how those shape the challenges and opportunities in AI implementation.
In-store digital signage and dynamic pricing: Matthew crafts a scenario where dynamic pricing benefits the customer.
How AI might be able to help with data analytics, supply chain optimization, and even sustainability.
How ultimately retail and customer service is about personalization and customer value; no matter what tools you use, those are of utmost importance.

Topics discussed:

AI technologies in retail, such as computer vision and apps that help guide customers through the store or online.
The cultural conversation around AI in retail, and how those shape the challenges and opportunities in AI implementation.
In-store digital signage and dynamic pricing: Matthew crafts a scenario where dynamic pricing benefits the customer.
How AI might be able to help with data analytics, supply chain optimization, and even sustainability.
How ultimately retail and customer service is about personalization and customer value; no matter what tools you use, those are of utmost importance.

Previous Episode

Beyond the Hype: Rilla's Sebastian Jimenez on The Future of Speech Analytics in Retail

On today's episode of The AI in Retail Show Trevor speaks with Sebastian Jimenez, CEO of Rilla to explore how RillaVoice is utilizing AI and natural language processing to revolutionize sales associate conversations and enhance the retail experience. From pivoting during COVID-19 to navigating the challenges of privacy and the potential of technology in retail, this episode covers the journey of bringing AI into the physical retail space and exciting visions for its future.

Disrupt or be Disrupted: Learn why retailers need to embrace disruption and innovative technologies to stay ahead in a rapidly evolving market. Sebastian draws parallels to Blockbuster to illustrate the risks of stagnation.
The Power of Voice AI: Discover how voice analytics tools like Rillavoice are transforming retail by providing valuable insights into customer interactions and enhancing sales team performance.
Addressing Employee Resistance: Get practical insights into overcoming employee hesitation towards in-store conversation recording and monitoring. Sebastian offers an honest assessment and strategies for successful implementation.
Protecting Customer Privacy: Understand Rillavoice's unique approach to consumer privacy with advanced voice modification and redaction technologies. Learn how they balance data collection with customer trust.
Change is Inevitable: Explore the psychological barriers to adopting disruptive technologies in the retail space. Sebastian offers perspectives on overcoming a "laggard mentality" to embrace the potential of innovation.

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