How MICE can use generative AI to plan, market, and run events

12/27/23 • 19 min

What can generative AI do for the MICE industry? In this episode, we’ll dive into how event planners can use generative AI to design an event, boost ticket sales, and increase participant satisfaction.

We’ll be speaking with Veemal Gungadin, CEO of events technology platform Gevme, about new ways MICE can leverage this technology and his work with Project Spark, a research and educational initiative focused on uncovering the impact of generative AI on the business events industry. Some key takeaways you can expect include using generative AI to:

Brainstorm and come up with creative concepts during the ideation phase,
Cut time in creating event and marketing content,
And new ways to engage attendees during events and beyond.

If you are a tourism business and you’d like to learn more about how Tcube can support you in your transformation journey, reach out to the team via the interest form: https://go.gov.sg/tcubecommunity

Brainstorm and come up with creative concepts during the ideation phase,
Cut time in creating event and marketing content,
And new ways to engage attendees during events and beyond.

Previous Episode

How generative AI helps hospitality boost revenue

How can generative AI tackle challenges for the hospitality space? Many hotels and resorts offer a wide range of services and amenities but are undiscovered by guests. By leveraging customer data, generative AI can create relevant and personalised upselling opportunities that are sent directly to guests’ mobile phones. Best of all, it’s completely automated.

We spoke with Adir Ron, Chief Marketing Officer at hospitality guest experience platform Duve, about how generative AI can be used during the pre-arrival, check-in, and post-stay phases of the guest experience journey. Some key takeaways you can expect include:

Using data to come up with creative upselling opportunities,
Automating relevant upgrade suggestions,
Helping staff identify the most important guest queries,
And increasing positive guest reviews.

Next Episode

Learning from attractions: How generative AI can redefine the visitor experience

Generative AI is redefining the visitor experience for attractions as we speak, and the lessons learnt are key to other tourism players like hotels, tour providers, and MICE organisers.

We spoke with Kevin McNulty, CEO of NetWeave Social Networking and Board Member of the Florida Festivals and Events Association, about how generative AI is providing attractions businesses with some exciting new opportunities in customization, providing new ways to engage visitors and generate additional revenue.

Some key takeaways you can expect include: