Ahead of the Game
Digital Marketing Institute
All episodes
Best episodes
Seasons
Top 10 Ahead of the Game Episodes
Goodpods has curated a list of the 10 best Ahead of the Game episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ahead of the Game for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ahead of the Game episode by adding your comments to the episode page.
Data Privacy in an AI Landscape
Ahead of the Game
01/05/24 • 54 min
How do you care for the data you collect from leads and customers? Can you be sure it's secure, especially with the more widespread use of AI-powered LLM systems? In this episode, host Will Francis has a fascinating discussion with Sean Falconer about how companies of any size can securely store customer data, how fines from data regulations like GDPR and CCPA are putting increased pressure on companies, and how AI models can be trained on data while still protecting privacy.
Sean is head of marketing at Skyflow, a data privacy vault service, and host of the Software Huddle podcast.
Further reading on the DMI library: GDPR and Marketing and the State of Data Privacy in 2024.
----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
2024 Trends in Digital Marketing
Ahead of the Game
12/15/23 • 85 min
Yes - it's that time. For our most popular podcast of the year!
We've talked to 6 of our experts about what they see as the key things to look out for during 2024 in digital marketing. AI is of course the main focus, but we get to look more closely at it within the realms of social media, paid ads, marketing strategy, careers, and search (SGE).
Just some of the other areas they have suggested we watch include Instagram Threads (will it really take off now?), LinkedIn (which is now over 1 billion users), the new E in EEAT (Expertise), as well as learning to be sceptical of Google and paying attention to the priorities of young audiences.
The 6 experts our host Will Francis chats with are:
Alison Battisby of Avocado Social, Cathal Melinn of Digital Basics, Nikki Lam of Neil Patel Digital, Brian Corish of Elemental AI, Morgan Cummins of TalentHub, and our own Ken Fitzpatrick of the Digital Marketing Institute.
Stay tuned to the end to get each of their top tips for diving straight into 2024.
Some excerpts for this episode were adapted from the DMI webinar on 2024 Trends, which you can watch back here.
----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
If you have other feedback for or would like to be a guest on the show, drop us a line at [email protected].
How to be More Productive
Ahead of the Game
09/16/22 • 53 min
As we go back to the office or try out a hybrid working setup, staying productive while maintaining one’s mental health is as important as ever. In this edited episode, Host Will Francis brings you some of the best productivity tips and methods unearthed during his chats with some of our previous guests. Whether it’s using the Mind Map method, trying out Deep Work, or simply Eating (and Swallowing) the Frog, the tips from our experts Joe Williams, Alison Battisby, or Kevin Reid are as helpful and insightful as always.
For more productivity tips and hacks, check out the full episode with each expert:
Productivity Tips for Freelancer Marketers with Joe Williams
Staying Productive while Running your own Company with Alison Battisby
How does a career coach manage his own time? with Kevin Reid
A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
And if you enjoyed this episode please leave a review so others can find us!
The Importance of Digital Accessibility
Ahead of the Game
05/13/22 • 49 min
Digital accessibility is more than a catchphrase, or a legal requirement – it’s a mindset that brands and marketers need to be much more aware of and consider building into their strategy. In this week’s episode, host Will Francis meets with Mark Miller and Cori Perlander of leading US-based accessibility consultancy TGPi. Cori shares her experience of seeing and hearing the internet on a daily basis, and Mark – also the host of the TPGI podcast – explains the ideas behind WCAG, VPATs, and the importance of screen readers like JAWS to open up opportunities to a greater audience. In Cori’s words: “as a person with a disability, I'm not looking for a handout, I just want to be able to use my technology to complete actions and to maintain independence.”
A full transcript of this episode is available on our website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.e!
And if you enjoyed this episode please leave a review so others can find us!
How to Thrive During a Pandemic
Ahead of the Game
09/25/20 • 35 min
In this bonus episode we bring you a recent conversation that the DMI CEO, Ken Fitzpatrick, had with renowned digital marketing expert (and DMI advisory champion) Neal Schaffer, on Neal's own podcast, Maximimize your Social Influence. Ken shares insights from DMI's member survey on how the Coronavirus crisis has affected the work and careers of professionals around the world. They cover the current appetite to upskill and reskill, as well as how marketers can deal with FOBI (the fear of becoming irrelevant) and keep up with the latest must-haves, like TikTok.
You can learn more about Neal at his website and his podcast.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
Life as an Analyst
Ahead of the Game
07/10/20 • 48 min
Expert analyst Cathal Melinn talks with host Will Francis about what data analysis is really all about. In short his message is: "sessions don't buy, people do". They cover educated guesses, soft metrics, assumptions about human motivations, the creative joys of Excel, site optimization and A/B Testing, different social platforms' definition of a click or a conversion, the messiness of the attribution model, and even a bit of Aristotle.
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
Check out the DMI's extensive digital marketing library of ebooks, toolkits, podcasts, webinars, guides, templates, advice, and more! Join for free today.
And if you enjoyed this episode please leave a review so others can find us!
How to be a Digital Nomad
Ahead of the Game
05/03/24 • 47 min
Travel the world in this week's episode! Host Will Francis peeks into the digital nomad life, chatting with Chris Cerra and Michelle Coulson. Chris founded the platform RemoteBase for finding remote accommodation and Michelle built HR platform Remote Rebellion out of frustration with companies calling people back to the office.
They have tips for newbies, choosing the right destinations, essential gear, and the challenges and rewards of remote work. We also get some insights from Chris on his remarkably successful email newsletter and MIchelle's approach to LinkedIn.
BONUS - Download our Free Guide with 10 Top Tips for Digital Nomads!
----------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and as a video podcast on YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
The Human Touch in AI Copywriting
Ahead of the Game
03/08/24 • 72 min
AI is now an integral part of copywriting. But how do we consider the line between craft and automation, between efficiency and creativity? How do we balance the human touch?
In this episode, DMI podcast producer and today's host, Emma Prunty, is joined by marketing strategist Julie Atherton, and veteran copywriter and AI educator Kerry Harrison.
Some of the key points in an insightful, wide-ranging conversation:
- Which AI tools work best for copywriters
- How to ensure the 'human' remains part of the strategic and creative process, such as through Kerry's concept of an 'AI sandwich'
- Ethics in the application and development of AI
- Transparency between clients and copywriters about AI use and implementing AI policies
- Gender bias in AI models and what we can do about it...
- ...the ongoing importance of encouraging girls and women in tech
Listen to the end to hear Julie and Kerry's top takeaway tips for copywriters!
Contact info:
Julie's website Small Wonder
Kerry's website and her newsletter, Minds and Machines
---------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
Understanding Your Audience with Rand Fishkin
Ahead of the Game
03/22/24 • 63 min
In this episode, we get to mine the mind of marketing great, Rand Fishkin, creator of Moz and SparkToro, among other ventures.
Rand and our host Will Francis have a wide-ranging discussion covering the state of marketing in 2024, how he created SparkToro to allow marketers a better way to understand their audiences, who’s using the tool to best effect, issues around personal branding, and quite crucially – as we’re heard before on the podcast – why we need to keep the human side of marketing balanced with AI.
Stay tuned to the end to find out what the 10-year-old Rand wanted to be when he grew up (and Will’s similar answer) – let’s just say neither of them planned to be a firefighter or a marketing entrepreneur!
Watch this episode on YouTube.
Check out Rand's latest venture, Snackbar Studio. ---------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
The Value of Social Media Marketing
Ahead of the Game
02/09/24 • 67 min
How do you measure success in social media? Is it worth it? And how do you explain it to your non-marketing colleagues and stakeholders.
Well, this week we get to talk with a real expert, the founder and CEO of renowned social management management platform Agora Pulse, Emeric Ernoult. Host Will Francis quizzes him about how the platform stands out from close competitors like Hootsuite and Buffer by focusing on analytics and ease of use.
Their chat also touches on differences between platforms, what are 'vanity metrics', upcoming trends, Emeric's 4 top tips, and making sure to monitor the tip of the iceberg... ----------------
The Ahead of the Game podcast is brought to you by the Digital Marketing Institute and is available on our website, Apple Podcasts, Spotify, and YouTube.
A transcript of this episode is available on the DMI website, where you'll also find all our other episodes on our extensive digital marketing library of ebooks, toolkits, podcasts, webinars, blogs, and more! Join for free today
If you enjoyed this episode please leave a review so others can find us!
Want to let us know other topics you'd like to hear us cover, or want to be a guest on the show? Just drop us a line at [email protected].
Show more best episodes
Show more best episodes
FAQ
How many episodes does Ahead of the Game have?
Ahead of the Game currently has 107 episodes available.
What topics does Ahead of the Game cover?
The podcast is about Marketing, Podcasts and Business.
What is the most popular episode on Ahead of the Game?
The episode title 'How to Get Your Strategy off the Ground' is the most popular.
What is the average episode length on Ahead of the Game?
The average episode length on Ahead of the Game is 48 minutes.
How often are episodes of Ahead of the Game released?
Episodes of Ahead of the Game are typically released every 14 days.
When was the first episode of Ahead of the Game?
The first episode of Ahead of the Game was released on Mar 12, 2020.
Show more FAQ
Show more FAQ