Win Photography Clients with Cassidy Lynne’s Social Media Strategy
07/24/24 • 28 min
If you’re not building your audience on social media as a professional photographer, you’re losing out on hundreds potential clients. Big time.
But fear not, because wedding photographer and social media genius Cassidy Lynne — with 226K+ followers just on Instagram! — is here to show you the ropes.
In the very first episode of After the Shoot podcast, Cassidy and Justin talk about her professional journey as a photographer, how she blew up on social media, and also share advice on how professional photographers can leverage social media to grow and market their business — without getting overwhelmed.
This is an episode no photographer lost in this digital world should miss.
Connect with Cassidy -
Instagram: https://instagram.com/cassidylynne
Website: https://cassidylynnephoto.com/
Her clothing line, Necessidy: https://necessidy.com/
Listen to the Oh Shoot! Podcast: https://aftershoot.co/3W5ee4J
Topics covered:
00:00 - Introduction
01:51 - How Cassidy got into wedding photography
04:21 - How Cassidy blew up on social media
06:29 - How Cassidy juggles all her ventures
07:36 - Why social media is so important for photographers
09:39 - Why Original audio is huge on social media right now
10:40 - How to target customers on Facebook
12:23 - Free vs paid promotion on social media
13:05 - How to keep up with social media trends
15:05 - Do you need 200k followers to run a photography biz?
17:32 - Maximizing virality on social media
19:44 - Overdoing it on social media
23:15 - Finding wedding photography clients on Pinterest
24:56 - Being intentional about what you post across platforms
26:03 - Wrapping up
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
If you’re not building your audience on social media as a professional photographer, you’re losing out on hundreds potential clients. Big time.
But fear not, because wedding photographer and social media genius Cassidy Lynne — with 226K+ followers just on Instagram! — is here to show you the ropes.
In the very first episode of After the Shoot podcast, Cassidy and Justin talk about her professional journey as a photographer, how she blew up on social media, and also share advice on how professional photographers can leverage social media to grow and market their business — without getting overwhelmed.
This is an episode no photographer lost in this digital world should miss.
Connect with Cassidy -
Instagram: https://instagram.com/cassidylynne
Website: https://cassidylynnephoto.com/
Her clothing line, Necessidy: https://necessidy.com/
Listen to the Oh Shoot! Podcast: https://aftershoot.co/3W5ee4J
Topics covered:
00:00 - Introduction
01:51 - How Cassidy got into wedding photography
04:21 - How Cassidy blew up on social media
06:29 - How Cassidy juggles all her ventures
07:36 - Why social media is so important for photographers
09:39 - Why Original audio is huge on social media right now
10:40 - How to target customers on Facebook
12:23 - Free vs paid promotion on social media
13:05 - How to keep up with social media trends
15:05 - Do you need 200k followers to run a photography biz?
17:32 - Maximizing virality on social media
19:44 - Overdoing it on social media
23:15 - Finding wedding photography clients on Pinterest
24:56 - Being intentional about what you post across platforms
26:03 - Wrapping up
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Previous Episode
Welcome to After the Shoot | Trailer
Behind every photographer is a story. And on After the Shoot, we go behind the lens to uncover the stories of some of the biggest in the photography industry.
In Season 1, we will speak to inspirational photographers like Cassidy Lynne, Sam Hurd, Victor Lax, and more. We’ll dive into their career journeys, understand how to grow a photography business, and share the tips, ticks, and hacks that helped them get where they are.
So join your host Justin Benson (professional photographer & co-founder of Aftershoot) in this series of incredible conversations.
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
Next Episode
Sam Hurd’s Masterclass on Using Prisms, Light & AI to Inspire Your Photography
Photographer Sam Hurd is well-known for bringing wild ideas to life through clever use of light, unique tools, and an unconventional approach to photography.
Join us as Sam talks about his professional journey, how his photography and editing style evolved over the years, how he pulls off some of the most insane shots in-camera, his approach to using AI for photography, and so much more.
If you’re a photographer looking for inspiration to add some creativity to your photo shoots, then this is one episode you should not miss.
Connect with Sam on Instagram: https://instagram.com/iamthesam
Visit his website: https://samhurdphotography.com
Check out his YouTube channel: https://www.youtube.com/samhurdphoto
Check out the Insight app: https://www.insight.photo
Topics:
00:00 - Introduction
02:01 - How Sam got started in photography
03:39 - How Sam’s photography & editing style evolved since his first shoot
05:07 - How Sam shut down his imposter syndrome
06:43 - Pro tip: Start with the light
07:46 - Flash vs natural light
8:50 - Experimenting during sessions & dealing with failures without losing momentum
10:23 - Using the same tool in different ways & environments
14:35 - Doing things in camera vs in post-processing
15:45 - Using real physics to inspire your photos
17:37 - Ethically using AI to inspire real photography
24:55 - The fastest way to transfer photos from your camera
26:08 - How Sam is building the “Insight” app for photographers
28:06 - Experimenting & acting on your inspiration
29:46 - What’s in Sam’s bag during sessions
31:52 - Wrapping up
Get on the After the Shoot email list: https://aftershoot.co/podcast
📸 📸 📸
This podcast is brought to you by Aftershoot, an AI culling and editing software that gives professional photographers their time, and their life, back so they can focus on what they do best.
Try Aftershoot today: https://aftershoot.co/tryus
Connect with us -
YouTube: https://www.youtube.com/@aftershoot
Instagram: https://www.instagram.com/aftershootco/
TikTok: https://www.tiktok.com/@aftershootco
X (formerly Twitter): https://twitter.com/aftershootco/
Threads: https://www.threads.net/@aftershootco
Facebook page: https://www.facebook.com/aftershootco/
Join the Aftershoot Community on Facebook: https://www.facebook.com/groups/aftershootusers/
After the Shoot - A Photography Podcast - Win Photography Clients with Cassidy Lynne’s Social Media Strategy
Transcript
Justin Benson
Welcome to After the Shoot, a podcast where we take a peek behind the lens to get inspired by the stories, challenges, and ideas of some of the most successful photographers in the business.
I'm Justin Benson from Aftershoot, an AI culling and editing software that helps give photographers like you your time back so you can focus on what you do best while our magical unicorns take care of the mo
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/after-the-shoot-a-photography-podcast-522583/win-photography-clients-with-cassidy-lynnes-social-media-strategy-68031920"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to win photography clients with cassidy lynne’s social media strategy on goodpods" style="width: 225px" /> </a>
Copy