This Biotech Startup is Making Fake 3-D Rhino Horn in the Lab. But can it be sold... in time to save the rhinos? - Pembient's Matthew Markus
05/25/20 • 30 min
Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.
Music interlude created by Lee Rosevere.
Pembient is a company making big chunks of realistic fake rhino horn in the lab. Its goal is to flood the market with high-quality, "can't-tell-the-difference" replica products, driving down demand for the real stuff—thereby ultimately helping combat poaching and the illegal wildlife trade. In this episode, Pembient's CEO and Co-Founder Matthew Markus talks about the potential he sees in the niche biofabricated wildlife product industry. He also shares some of the biggest challenges to actually getting it to market, and addresses some of the controversy surrounding Pembient’s unique approach.
Music interlude created by Lee Rosevere.
Previous Episode
Delicious, Affordable 3-D Printed Meat Could Go Mainstream Sooner Than You Think. Here’s Why - NovaMeat’s Dr. Giuseppe Scionti
NovaMeat’s Founder and CEO Dr. Giuseppe Scionti quit his job as a Biomedicine and Bioengineering professor to create a plant-based 3D printed steak that has the appearance and texture of animal-based meat. Dr. Scionti was listed as one of “Nine Innovators to Watch in 2019” by Smithsonian Magazine. In this episode, he talks about the technology and opportunities in 3D printed food—and how we can all row towards a brighter future for animals and our planet.
NovaMeat website: https://www.novameat.com/
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This Company is Reconstructing Mozzarella from the Molecular Level - New Culture's Dr. Inja Radman
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New Culture’s website: https://www.newculturefood.com/
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