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Affiliate Juice

Affiliate Juice

Joe Magennis, Greg Hoffman

Your Source for Great New Affiliate Program Announcements
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Top 10 Affiliate Juice Episodes

Goodpods has curated a list of the 10 best Affiliate Juice episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Affiliate Juice for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Affiliate Juice episode by adding your comments to the episode page.

Affiliate Juice - Affiliate Juice Podcast 34
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04/19/12 • 26 min

Wade Tonkin and Greg Hoffman are back with another hard hitting look at new programs launching on the ShareASale network. One of these days we’ll switch to a new network but they make it so easy to see and rank newly launched programs. We both seemed a little less “grumpy” this week and rolled through a handful of programs pretty quickly. So this episode is short and sweet.

Here is the list discussed as we look at programs started within the last 20 days:
Kiwi Crate – Best looking new program we’ve reviewed. Should be a gold mine for the right affiliates.
SleekHair – How did a new program hit the Top 100 PowerRank? We have an opinion…
GammonVillage – Nice game site with a Big phone number, could use some TLC.
Eco Nuts Soap – Launched on two networks, one we had never heard of. Should do well on ShareASale.
BladeHQ – A basic site that will do well, when they have a datafeed.
Black Socks – Need black socks? “Nichey”.
San Francisco 49ers Team Shop – Wade’s new project.
Music Box Attic – Greg’s new project.

Wade is the affiliate manager for Fanatics.com. Follow him on Twitter @affile8warrior. Greg Hoffman runs an award-winning affiliate program management agency and can be found on Twitter @akagorilla.

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Wade Tonkin and Greg Hoffman come out swinging in this refurbished version of the Affiliate Juice Podcast. We have decided to be proactive in our assessments of affiliate programs and the surprise inspection is the new norm. If merchants want equal time, we will gladly record the next podcast with them as featured guests.

All Net Media – Highest EPC in our initial search. Constructive criticism on a program that looks like it could do high volume in the future.
N1 Wireless – Huge NoNos in this program. All kinds of madness.
PCS Outdoors 3 Phone numbers on the homepage?
MyRegistry.com An affiliate with an affiliate program. Interesting model
Kigo Footwear Several leaks but with the right niche affiliates, this could be a great program.

Wade’s word of the podcast? disintermediation.

Contact us if you are interested in a review of your affiliate program.

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Affiliate Juice - Affiliate Juice 32 with Wade Tonkin
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02/07/12 • 38 min

Wade Tonkin officially made his debut as the new co-host for the Affiliate Juice Podcast. Wade is the Affiliate Manager for Fanatics.com, the biggest seller of licensed merchandise online.

We did a quick recap of our session at Affiliate Summit West with Jeremy Palmer. Wade and I were blown away by the detail and the overall awesomeness of Jeremy’s strategy on choosing which merchant to work with at any given point. Download the Merchant Scorecard here. Wade and I will be using this document frequently forever! Let us know what you think.

The second half of the podcast is a surprise inspection. We discussed the pros and cons of the following new launches on ShareASale:

Velodyne Acoustics, Inc. – High EPC, should be a winner
Buckle That Belt – Greg is personally interested in belt buckles
Botach Tactical – Average sale is good but commission is low
Rack and Sack – No sales, small shop
Bike Shop Liquidators – 10,000 products but no Datafeed in the network?

We are actively looking for merchants and managers to interview for this podcast. If you are interested, please let us know.

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The Affiliate Juice concept is hitting the road and will be live and in person at Affiliate Summit West in January. This is a preview of the panel with Greg Hoffman, Wade Tonkin and Jeremy Palmer. Unfortunately, Joe Magennis will be be at ASW so we thought this would be a great way to introduce the panelists to how the merchant reviews go.

We discussed several programs launched within the last 20 days on ShareASale and one from the network sponsored ad on the search page. Listen to this podcast to hear what we have to say about the following programs:

TrueFabrications.com
Intercall.com
JaguarPC.com
TheSantaVideo.com
Movemyemail.com

The gang seems complete now and we are pumped to review merchants programs live in Vegas. Please let us know if you plan to attend.

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Affiliate Juice - Affiliate Juice Podcast #30 Baseball Express
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10/06/11 • 27 min

Joe and Greg finally snagged a new merchant to talk with on Affiliate Juice. Today we spoke with Stephanie Nelson from Baseball Express. Greg is still mourning the end of the season for the Tampa Bay Rays but it was good to talk baseball one more time this year. Baseball Express is on ShareASale, CJ and Pepperjam but Stephanie is concentrating on the ShareASale program right now. They pay 8% and have many great domains to work with:

www.BaseballExpress.com
www.Softball.com
www.FootballAmerica.com
www.TeamExpress.com
www.BasketballExpress.com
www.VolleyballAmerica.com
www.CheerleadingAmerica.com
www.SoccerTeamExpress.com

The stats look good on this program year round. We noticed reversal rates are high and Stephanie addressed those concerns. She is very open to talking with affiliates and has done a great job building personal relationships and listening to their needs. We love baseball, we love affiliate marketing and we all agree, proactive, transparent management is the way to go.

Join Baseball Express in ShareASale.

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Affiliate Juice - Affiliate Juice Podcast #29 LeftLane Sports
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09/08/11 • 22 min

Chad Waite is an affiliate network rep for Avantlink but he’s also the affiliate manager for LeftLane Sports. Greg stumbled upon a screencast produced by Chad teaching affiliates how to better utilize the Avantlink network and Joe agreed he would be a great addition to the podcast for this week.

The unique promotions from LeftLane Sports include multiple flash sales on name brand sporting goods products each week. These are unbelievable deals that are exclusive, so affiliates have been extremely successful.

LeftLane Sports Affiliate Program Benefits:

  • Large Commission: Earn up to 10% on every sale you send us!
  • 60 day Cookie Duration: Gives you two months to earn your commission
  • Site Conversion Rate: 5x Industry Average
  • Powerful Brands: Top name brands like Columbia, Salomon, Kelty, Mountain Hardwear, Patagonia, KEEN, Marmot, Helly-Hansen and more
  • Largest Selection: We run more sales per day than any other private Outdoor and Fitness site. We also feature continual Footwear, Apparel, and Gear “Shops” with immediately shippable merchandise. This mean your leads have more chances to convert.
  • Fastest Shipping: Almost all orders ship within 1 business day at no extra cost
  • Guaranteed Pricing: Every product we sell is guaranteed to be the lowest price on the internet
  • Instant Access: Your customers have instant access to our sales (no prior sign-up required)
  • Affiliate Manager: Dedicated 24/7 Affiliate manager

To learn more about our program and how you can begin cashing in, please contact: [email protected]

Do you think your program has the “Juice”? Contact us to set up an interview.

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Joe and Greg go back to revisit the surprise inspection from April and were amazed at the accuracy of the analysis. Those that looked hopeless, are still hopeless and those that looked like they had potential are either showing progress or have busted out of the gate and hit full stride. If you didn’t listen to the original podcast, listen to what we say during Affiliate Juice #17.

Remember this is all from looking at the program statistics that are available through the ShareASale affiliate dashboard. We have no direct knowledge of how the programs are performing internally. We are just calling them as we see it.

We also announced the winners of the Affiliate Summit East Gold Pass giveaway. We arranged for 2 passes to be given to merchants that were interviewed on Affiliate Juice and 2 passes for affiliates interviewed on the Affiliate Voices podcast. Interestingly enough, all of the affiliates that we talked with could not attend or are already attending. So, we are giving 3 of the passes to eligible merchants and the 4th will be given away to an affiliate on the next Voices podcast with Greg and Cindy Ballard.

Congratulations to our winners:

Scott Mason, affiliate manager at MPGear.com

Olga Eskina, affiliate manager at GovernmentAuctions.org

Rob Cox, affiliate manager at PoolCenter.com

Final notes, GHC announced two new clients this week and some great success at Flash Sales with clients. Check out the Appliance Art program on ShareASale and Totally Costumes on CJ and ShareASale.

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Affiliate Juice - Affiliate Juice Podcast #26 – Poolcenter.com
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07/07/11 • 22 min

During ShareASale ThinkTank 11, Greg met this next guest and since his program is in the Top 100 PowerRank this summer, we thought it would be a great fit. We talked with Rob Cox, President of Poolcenter.com and discussed the benefits affiliates enjoy by promoting his products.

One would think at first glance that they sell pools, but their best sellers are all the equipment and fun stuff that go with pools. Listen as we discuss the industry and specific products related to summer fun.

Poolcenter Affiliate Benefits
– 7% commission on all sales and 60 return days
– Tiered Inventive Bonus paid each month. 15 or more Sales = 1% bonus. 30 or more Sales = 2% bonus and 50 or more sales = 3% bonus.
– Dedicated program management and full support
– Marketing Toolkit: includes seasonality, demographics and more
– Fantastic creative inventory including banners, widgets, etc.
– Well-categorized product datafeed and GoldenCan Integration
– Extensive content and copy available for affiliate use

Join Poolcenter.com on ShareASale. They are hot right now.

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An email popped into our email boxes that caught our attention yesterday and so Wade and Greg decided to immediately setup a podcast with David Naffziger from BrandVerity.com. They have a great new resource available to all existing customers. Their staff has been hard at work developing informational Affiliate Toolbar Profiles.

It’s the first release of a list of affiliate toolbars and what behavior they exhibit with your brand and affiliates. The list, as of today has 15 toolbars with a chart letting us know if they: hijack direct traffic, hijack affiliate links, hijacks paid/organic search and if any of them pose privacy risks for the end user. Wade and I agree this is a great resource to have and helps further educate merchants about what certain affiliates are capable of in their programs.

We are excited to see how this resource evolves. Learn more about BrandVerity by visiting them on Facebook.

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If you heard Greg talk with an affiliate about Baseball Rampage last week on the Affiliate Voices Podcast, then you’ll understand why we are talking with Bob Drumm this week on Affiliate Juice. Bob is the affiliate manager for Baseball Rampage/Softball Rampage and the much bigger program of ACLens. Bob is a veteran of the industry and balances these popular programs in-house.

Joe and Greg talk with Bob about the best sellers for the baseball programs and what helps affiliates earn the big bucks. We also discussed how the contact lens program works and how it peaked on the ShareASale Top 100 PowerRank at #3 at one point. Today, it’s still in the Top 50.

Bob is very active in the industry and is always willing to guide new affiliates on how to promote his products. Join his programs and contact Bob. He’s there to help you.

Visit Bob’s affiliate blog for ACLens.com or contact him at [email protected] or [email protected]

Join Baseball Rampage on ShareASale or Commission Junction.

Join AC Lens on ShareASale or Commission Junction. International programs on WebGains UK or Webgains Ireland. Also check out the LensCatalogue.co.uk Affiliate Program

Greg talked about some new affiliate program management clients at Greg Hoffman Consulting and gave a last minute shout out to the Affiliate Summit East Panel he’s moderating on Sunday. Make sure you are in the audience for Epic clash between CPS and CPA affiliates.

Do you think your program has the “Juice”? Contact us to set up an interview.

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FAQ

What is the most popular episode on Affiliate Juice?

The episode title 'Affiliate Juice Podcast 35 with BrandVerity on Toolbars' is the most popular.

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