AF Chats
Ariel from Appfigures
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Top 10 AF Chats Episodes
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09/10/24 • 61 min
WWDC brought a lot of interesting new goodies. A big update to widgets, focus on games, a few sherlocked features, TipKit, and of course, visionOS (or xrOS depending on which sessions you saw).
Those can all be used to grow your apps and games!
In my annual tradition, I'm hosting industry veteran Joe Cieplinski to talk about everything WWDC from a business perspective.
► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Joe on Twitter: https://twitter.com/jcieplinski
09/10/24 • 54 min
There's one number that the App Store really cares about when it comes to optimization and that's ratings.
The obvious questions is how to get more. To help you with that, Ariel will be chatting with Antoine van der Lee, an iOS developer at WeTransfer and SwiftLee newsletter creator.
The two will be talking about how ratings are used on the App Store, how apps and games can get more ratings quickly, and share tips for optimizing overall.
0:00:00 Intro
0:02:21 - Getting Started
0:09:58 - Welcome
0:13:47 - Why do ratings REALLY matter?
0:16:21 - Determining the best times to ask for ratings
0:17:46 - Going from 400 to 12,000 Ratings
0:28:10 - Can you rely on Apple to show your prompts?
0:30:42 - Key Metric: Ratings to Downloads Ratio
0:33:40 - How to incentivize users to leave a rating
0:41:18 - Do ratings older than 30 days count for the algorithm?
0:41:59 - What is a good downloads to ratings ratio?
0:46:30 - Implementation tips for your ratings prompt
0:53:00 - When does it make sense to reset ratings?
0:57:15 - Q&A - Do reviews count for the algorithm & can ratings be reset by country
1:04:03 - Thanks for watching!
► Check out Antoine's guide on implementing a ratings prompt:https://www.avanderlee.com/swift/skstorereviewcontroller-app-ratings/
► Subscribe to the SwiftLee newsletter: https://www.avanderlee.com/swiftlee-weekly/
► Get a free ASO checkup for your app or game: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZWZEhmSUJNdEdOakV6ZjFDTXVSOHpOb2plUXxBQ3Jtc0tuOU0xYmpLckVxNU5DVHlDYkhmbWszNmIyMm8wSTFKZng0aV81b0RoWjcxODdKd3pueV93dmZWeG9OTk1UZVhiZzNRQVJuR3NhZDd3Rlh0SGIxV1c3TDhhZ01fQTBERzNlczdoa3dIdkU1MXFtQjFqQQ&q=https%3A%2F%2Ffg.rs%2Faso-checkup%3Futm_source%3Dlivestream%26utm_campaign%3D9&v=VuQ8l1Nhztk
► Get ASO Tools: https://appfigures.com/aso-tools
► Get a demo of Appfigures: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmtXUUlDU1p3N3B1UXRwRko4bFN3UlI0YUtxZ3xBQ3Jtc0tuQVo3ck00RjUtc1owOGFJRFIyY0xUZDNkcFVyU1pUNENsRzJGTWpUNDFHVE04WkRaWnpfNjdlUlNDWmpRN2F0VkZtLVMwTTNFZGFoNVBPM3UxX1RrZnVVUjBpbUM3eDY3Z2ZxejBQejR6d194MWpWNA&q=https%3A%2F%2Ffg.rs%2Fgetdemo%3Futm_source%3Dlivestream%26utm_campaign%3D9&v=VuQ8l1Nhztk
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Antoine on Twitter: https://twitter.com/twannl
09/10/24 • 58 min
Apple's World Wide Developer Conference just ended and it isn't hard to say this one of the most substantial updates we've seen to Apple's operating system in recent years. Apple intelligence along with a variety of additions could help developers make more money with their apps instantly (and also sherlock others).
I've invited my friend and industry veteran Joe Ciplinski to our traditional WWDC review where we focus on nothing technical and only the business.
Resources:
► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find Ariel on Twitter → https://twitter.com/arielmichaeli
#MobileApps #AppDevelopment #Subscription #AppGrowth
09/10/24 • 57 min
Subscriptions are a great revenue model for many mobile apps and games, but there's a lot you can get wrong when structuring your offerings.
This week, we're bringing on Dan Layfield to discuss key considerations when planning out subscription tiers, experimenting and best practices for tracking KPI's. Dan was previously at Uber and Codecademy, now consulting and running the Subscription Index newsletter.
Resources:
► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find Ariel on Twitter → https://twitter.com/arielmichaeli
#MobileApps #AppDevelopment #Subscription #AppGrowth
09/10/24 • 64 min
The EU forced Apple to change the rules and for the first time we're seeing things never imagined (like downloading apps from the web)!
We've brought in app industry veteran and RevenueCat CEO and co-founder, Jacob Eiting to casually chat about how this impacts the market going forward and what this means for developers.
► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find me on Twitter → https://twitter.com/arielmichaeli
#Apple #appstore #DMA #digitalmarketingact
09/10/24 • 55 min
Apple just changed the game for developers with a new set of business terms for developers living in the EU.
With the promise of a reduced fee the terms look amazing for app makers but... they aren't.
I spent hours digging into all the details and will share what I know, joined by tech veteran John Koetsier.
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find John on LinkedIn: https://www.linkedin.com/in/johnkoetsier/
More Resources:
► App Teardowns: https://appfigures.com/resources/app-teardowns
► Start a FREE trial of Appfigures: https://appfigures.com/signup
► Get a demo of the platform: https://fg.rs/getdemo
► Find me on Twitter → https://twitter.com/arielmichaeli
09/10/24 • 79 min
Apple Search Ads (ASA) are a great way to grow users, IF you maintain a solid ROI. Efficiency is the key as spending scales into the thousands and tens of thousands per month. Join Ariel and Thomas to learn which campaigns to run, how to structure them, and challenges and limitations to be aware of as you scale investments into user acquisition.
► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Thomas on Twitter: https://twitter.com/Thomasbcn
09/10/24 • 58 min
Building an ASO (app store optimization) plan into your organizations SEO strategy brings unique challenges. While different, the intent is the same - teaching the algorithm when to surface your content. On this live stream, we’ll aim to cover ASO and SEO at a high level across a few topics for people who are familiar with SEO to understand the basics of how ASO works, why it’s necessary, and how to communicate this across teams.
► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Find Kurt on LinkedIn: https://www.linkedin.com/in/kurt-peterson-20520636
► Lean more about WillowTree Apps: https://www.willowtreeapps.com/expertise
09/10/24 • 59 min
Growing your app with ads costs money. There's no easy way around that.
Many developers turn to investors and give up equity to get the money they need to grow. But what if I told you there was a better way that didn't require giving your company away?
Martin from Pollen joins me to explains non-dilutive funding, who it's for, and what are the benefits so you can keep your company while growing it.
Some resources mentioned during the video:
► Martin on LinkedIn: https://www.linkedin.com/in/martinmacmillan/
► Pollen VC Calculators: https://pollen.vc/calculators/subscription-roas-ltv-and-cash-flow/
► Pollen VC Blog: https://pollen.vc/blog/structuring-for-success-part-1-of-3/
More resources:
► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Ariel on Twitter: https://twitter.com/arielmichaeli
#iOS #funding #apps #apple #appstore #googleplay #mobile #mobilegrowth
09/10/24 • 66 min
Subscriptions are a great way for mobile apps and games to lock in steady revenue streams. As developers become more sophisticated in their strategies, managing their offerings and navigating the market comes with its own set of challenges.
In this chat, we sitting down with David from RevenueCat for an insightful discussion about the current state of subscription apps, trends that app owners need to be aware of to remain competitive, and what the future holds for subscription apps.
► Get a demo of Appfigures: https://fg.rs/getdemo
► ASO Tools: https://appfigures.com/aso-tools
► App Intelligence: https://appfigures.com/app-intelligence
► Find Ariel on Twitter: https://twitter.com/arielmichaeli
► Get started with RevenueCat: https://www.revenuecat.com/
► Find David on Twitter: https://twitter.com/drbarnard?lang=en
0:00:00 - Intro
0:05:54 - Kicking off
0:14:25 - Subscriptions Fatigue vs. Value Fatigue
0:25:03 - Market is self-correct
0:32:19 - Evolution of revenue models
0:43:23 - Don’t raise prices!
0:50:01 - The right metric to track for success
1:02:37 - Are Apple Search Ads good for growing downloads?
1:05:56 - What does RevenueCat do?
1:14:23 - Outro
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FAQ
How many episodes does AF Chats have?
AF Chats currently has 14 episodes available.
What topics does AF Chats cover?
The podcast is about Marketing, Apple, Google Play, Podcasts, Technology, Business and Mobile.
What is the most popular episode on AF Chats?
The episode title 'WWDC 2024 Recap: The Business Edition, with Joe Cieplinski' is the most popular.
What is the average episode length on AF Chats?
The average episode length on AF Chats is 60 minutes.
When was the first episode of AF Chats?
The first episode of AF Chats was released on Jul 10, 2024.
Show more FAQ
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