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Adtech Unfiltered

Adtech Unfiltered

Basis

An advertising technology and digital media podcast with Noor Naseer for marketers looking to stay on top of trending topics impacting the digital marketing industry. Powered by Basis.
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Top 10 Adtech Unfiltered Episodes

Goodpods has curated a list of the 10 best Adtech Unfiltered episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Adtech Unfiltered for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Adtech Unfiltered episode by adding your comments to the episode page.

Adtech Unfiltered - How to Thrive as a Programmatic Consultant
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12/20/21 • 41 min

After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lessons to engage and retain clients, advice for anyone thinking of starting their own programmatic consultancy, and reflections on the upsides of leaving the traditional nine-to-five.

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Adtech Unfiltered - How to Pitch Digital Innovation (with Walter Geer III)
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04/29/21 • 37 min

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting authentically with his growing social media following.

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Adtech Unfiltered - Adtech Unfiltered Teaser

Adtech Unfiltered Teaser

Adtech Unfiltered

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03/29/19 • 1 min

Centro's Adtech Unfiltered: coming in April 2019.

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Adtech Unfiltered - The Art of the Subscription Box
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05/27/20 • 38 min

The subscription box market is worth an estimated $15 billion, according to McKinsey. In addition to the convenience factor, this industry's radical growth is partly due to our transition into a post-COVID world.

Dustin McAdams, CEO of petcare subscription service PupJoy, joins the podcast to share what he's learned in his pursuit of offering the best customer care in the subscription services space.

Dustin also shares how he cuts through a cluttered marketplace to offer the greatest products and service to his existing digital customers, while gaining the attention of prospective clients.

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Adtech Unfiltered - Innovate or Die Teaser (with Rishad Tobaccowala)
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07/02/19 • 0 min

This month we'll be talking to Publicis Groupe's Chief Growth Officer Rishad Tobaccowala about how to stay innovative in today's fast-moving advertising world.

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Adtech Unfiltered - Getting Scrappy with Laura Perritte Teaser
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06/10/19 • 0 min

Next month on Adtech Unfiltered, how can companies of all sizes get scrappy with their advertising?

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Staying on top of the tricks of the trade as a media buyer has become steadily more complicated. With so much emphasis on programmatic buying and self-service adtech solutions, an updated education on the latest is hard to maintain. As the leader of industry-recognized adtech client education program Centro Certified, Christine Kim finds ways to do it and helps clients do the same. Christine provides insight on why curriculum-based adtech education programs are so important and will continue to be, even once eLearning and social distancing aren’t required quite like they have been in 2020.

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Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to share what he's learned building an advertising framework for the largest digital retail and digital marketing company in cannabis. Listen in to learn why education should be a priority for cannabis marketers, what first steps marketers should take before launching a campaign, which consumer profiles they should pay attention to, and more.

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What does it take to uncover what’s really going on in adtech? A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers.

In this episode, industry thought leader and AdProfs founder Ratko Vidakovic joins host Noor Naseer to discuss how to find and distinguish adtech truths from not-so-hidden agendas.

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Adtech Unfiltered - How to Lead a Digital Agency (with Mitch Joel)
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05/28/21 • 50 min

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his experience building, running and selling agency Twist Image (to WPP). Joel shares his thoughts on meeting client expectations, managing talent, assessing revenue models, and more.

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FAQ

How many episodes does Adtech Unfiltered have?

Adtech Unfiltered currently has 42 episodes available.

What topics does Adtech Unfiltered cover?

The podcast is about Marketing, Media, Saas, Advertising, Podcasts, Technology, Digital, Business and Adtech.

What is the most popular episode on Adtech Unfiltered?

The episode title 'How to Thrive as a Programmatic Consultant' is the most popular.

What is the average episode length on Adtech Unfiltered?

The average episode length on Adtech Unfiltered is 37 minutes.

How often are episodes of Adtech Unfiltered released?

Episodes of Adtech Unfiltered are typically released every 31 days, 17 hours.

When was the first episode of Adtech Unfiltered?

The first episode of Adtech Unfiltered was released on Mar 29, 2019.

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