Additive Manufacturing (AM) Culture and Building a Successful AM Business

Host Fabian Alefeld speaks with Markus Seibold, Vice President of Additive Manufacturing at Siemens Energy and Material Solutions, two of the most advanced users of Additive Manufacturing (AM) consumer production. Markus and Fabian discuss why a working culture focused on growth and a shared sense of purpose is far more effective than a culture focused strictly on performance, best practices for creating and nurturing a growth mindset for teams, the bold moves Siemens Energy has made to successfully enable innovation through Additive Manufacturing, and why AM engineers and designers don't get enough credit.

The Additive Snack Podcast is brought to you by EOS.

Key Takeaways:

[1:32] Markus has two diverse roles — driving AM into Siemens Energy’s core product base and expanding the Material Solutions business.

[4:09] Siemens energy's approach to creating and nurturing a 'bigger than business' culture within a team of engineers.

[10:28] A growth mindset pushes the limits of Additive Manufacturing through technological and adoption barriers.

[16:05] Markus requested a budget and resources be moved into AM technical design teams.

[24:30] Siemens Energy is pushing the limits of pure additive-only designs for higher efficiency and lower emissions.

Books Mentioned:

● Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan, John King, and Halee Fischer-Wright

● Mindset: The New Psychology of Success by Carol Dweck

Shareables:

“I fundamentally believe in the mid-to-long run, a growth culture totally outperforms a performance culture.” — Markus Seibold, VP of AM, Siemens Energy & Material Solutions on The Additive Snack Podcast

“If we really want to accelerate the additive application development, we said, we need to, on purpose, put budget and headcount against additive applications. So, we created 30 new headcount requisitions.” — Markus Seibold, VP of AM, Siemens Energy & Material Solutions on The Additive Snack Podcast

“I can truthfully now claim that we [Siemens Energy] are the tipping point where additive is not only a technology push from a few but where it is getting toward a technology pull from many.” — Markus Seibold, VP of AM, Siemens Energy & Material Solutions on The Additive Snack Podcast