23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

10/31/22 • 47 min

Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.
In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns.
For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listening to the episode, you'll understand why personalization and relevance are key factors for ABM and how the correct data and inventory can make all the difference.
We also discussed ABM opportunities outside the walled gardens using programmatic advertising and various data sources.
If you are in B2B and practicing or planning to practice account-based marketing, this episode has valuable insights for you!
Share your experience/comments/thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6992777204522713088
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Previous Episode

22 - The reinvention of Direct Mailing via programmatic advertising | Jacob Ross

We are very excited to share with you today one of the most interesting episodes we have recorded so far.
Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail.
To dive deeper into this topic, we invited Jacob Ross, CEO of PebblePost. PebblePost is reinventing the direct mail industry with its programmatic offer. But how do they do this exactly? And why is it more important than ever to reach consumers in their homes? Those are just two of the questions Jacob will answer for you.
Furthermore, you will understand how direct mail can be a perfect addition to your existing marketing mix and how the process of programmatic direct mail with PebblePost works.
If you are working in marketing and are curious about how you can extend your consumers' journey from online to offline, this episode has valuable insights for you. Share your opinion on this topic with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6990585698160418816
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech

Next Episode

24 - Empowering Marketing Teams to be Data Independent | Antonia Hölke

Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data.
Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, analyzing, optimizing, and back to reporting. And it doesn't seem to get easier. So how do marketing teams get independent in data connection, organization, storage, and sharing? Spoiler alert: Google Data Studio is not the answer.
To shed light on these questions and offer a solution, we spoke with Antonia Hölke, Partner Success Manager from Funnel.
Antonia told us why it is so important for marketing teams to be data-driven and to have a go-to place where all their data is connected. Furthermore, she explained how Funnel can help with connecting, organizing, storing, and sharing data and for whom it makes sense to onboard Funnel.
If you are part of a marketing team, reporting is part of your daily business, and you are looking for ways to make the handling of your data more simple and holistic, this is the right episode for you. Share your experience with us on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:6995670790188756992

About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website:https://indiead.tech
Funnel’s website: https://funnel.io