23 - Account-Based Marketing: The What, Why, and How. | Tenisha Griggs

Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech.
In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors for successful ABM campaigns.
For whom is account-based marketing a good fit? How does the ICP (ideal customer profile) factor in, and how do you prepare ABM operations? Those are just some of the questions Tenisha answered. Furthermore, by listening to the episode, you'll understand why personalization and relevance are key factors for ABM and how the correct data and inventory can make all the difference.
We also discussed ABM opportunities outside the walled gardens using programmatic advertising and various data sources.
If you are in B2B and practicing or planning to practice account-based marketing, this episode has valuable insights for you!
Share your experience/comments/thoughts with us on LinkedIn:
https://www.linkedin.com/feed/update/urn:li:activity:6992777204522713088
About our host: Adrian Knoll is the Founder & CEO of IndieAd. We empower our clients to accelerate their business growth by implementing top-notch digital advertising solutions. Our website: https://indiead.tech