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Ad Age Ad Lib - Marketing the (delayed) Olympics

Marketing the (delayed) Olympics

Ad Age Ad Lib

07/23/20 • 33 min

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Christopher Carroll, director of digital engagement and marketing for the International Olympic Committee, joins the pod to talk about how the IOC is going about plugging the Tokyo games, which were delayed by a year due to the pandemic.

07/23/20 • 33 min

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