AMP192: Data-Backed Insights on COVID-19's Impact on Sales and Marketing With Jim Benton From Chorus.ai

07/07/20 • 37 min

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.

Today’s guest is Jim Benton from Chorus.ai, a conversation intelligence platform. Early on, Jim and his data science team recognized the need to crunch and record a lot of numbers to analyze how customer bases are adapting and adjusting to changes.

Some of the highlights of the show include:

Daily Briefing: Share unique and empowering productivity, sales, business data
Weekly Briefing: Bring rich data and best practices to market to adjust/reopen
Why bring CFOs into sales calls? Rationalize numbers and reduce friction
Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling
Human Side of Problem Solving: Challenging events create massive change
Leadership: From chaos to sanity through data-driven coaching to grow people
Intimidating Interactions: Team effort, roles to play, and desired outcomes
Collaboration: Offer equal access to rich data, come together to solve problems
Future Trends: Dealing with even bigger issues, not related to COVID

Links:

Everyone knows the COVID-19 pandemic has impacted sales, marketing, and businesses worldwide. Uncertain times call for empathy to best serve others.

Some of the highlights of the show include:

Daily Briefing: Share unique and empowering productivity, sales, business data
Weekly Briefing: Bring rich data and best practices to market to adjust/reopen
Why bring CFOs into sales calls? Rationalize numbers and reduce friction
Extreme/Outsized ROI: Present with clarity, rigor, and above-the-line selling
Human Side of Problem Solving: Challenging events create massive change
Leadership: From chaos to sanity through data-driven coaching to grow people
Intimidating Interactions: Team effort, roles to play, and desired outcomes
Collaboration: Offer equal access to rich data, come together to solve problems
Future Trends: Dealing with even bigger issues, not related to COVID

Links:

Previous Episode

AMP191: Harnessing the Power of Relationships to Transform Your Influencer Marketing With Magda Houalla From AspireIQ

How do you build long-lasting, mutually beneficial relationships with your best customers? Treat influencer marketing more like relationship building and less like a cash transaction.

Today’s guest is Magda Houalla, Director of Marketing Strategy at AspireIQ. She describes how to elevate influencer marketing beyond clichés to achieve results.

Some of the highlights of the show include:

Influential Evolution: Find influencers, manage relationships, analyze results
What it means to be influential? Focus on product for community building
Who is influential? Customers, enthusiasts, subject matter experts, employees
Business Objectives: Self-serve access to technology and relevant information
Where to begin? When overwhelmed with possibilities, focus on personalization
Fan of Brand: Target audience, customer personas, and values-first approach
Start with a Story: Value-focused pitch and communication are key elements
Building-type Mindset: Engage and approach people with more of a relationship
ROI: Exponentially greater over long-term than waving money in someone’s face
Next Step: Provide value beyond money and products via experiences
No Fear: Don’t be afraid to amicably end a partnership with people
Marketing Mistakes: Everyone in community is an extension of your business

Links:

Next Episode

AMP193: Making Sponsorships Successful By Picking the Best Partners and Proving ROI With Ken Ungar From CHARGE

What does it take to make sponsorships successfully work? Turn one-off transactions into powerful, long-term relationships between brands by picking the best partners and proving ROI.

Today’s guest is Ken Ungar, founder and president of CHARGE, a sponsorship marketing agency. Also, Ken’s a former chief executive for the Indianapolis Motor Speedway and author of Ahead of the Game: What Every Athlete Needs to Know About Sports in Business.

Some of the highlights of the show include:

Take CHARGE: Unlock power of sponsorship to accomplish business objectives
Third-Party Validation: Marketers convince consumers, sponsors transfer affect
Partners and Collaborators: Choose wisely to create a positive relationship
Potential Sponsors: Know/share audiences; identify brand/property reputation
Pitch Perspectives: Create win-win attitude when attracting or selling sponsors
Relationship Results: Both sides benefit; if nothing’s invested, nothing’s gained
Strategy, Plan, Work: Leverage and activate relationship to make it mutually beneficial
Mindful Mistakes:
- Understand audiences via discussions, surveys, and data
- Activate sponsorship to advertise benefits
- Measure success or plan to fail
Stakeholder Sponsorship Skepticism: Convince with case studies, testimonials