Finding an accountant's purpose in numbers. A conversation with Jennie Moore

05/19/23 • 30 min

Jennie Moore wears two professional hats: one as an accounting firm owner, the other as Ignition's Partnerships Manager. In this episode, Jennie joins Stuart to discuss all things accounting and technology—from what can be done to make the accounting industry attractive again, to how technology can be used to augment accountants' capacity.

When Jennie met Stuart (00:45)
Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30)
'Numbers accountants' vs. 'purpose accountants' (07:00)
How to make accounting sexy again (09:45)
Finding unexpected talent (14:00)
Technology's role in augmenting accountants' capabilities (18:00)
Knowing your ideal clients and sticking to your principles (20:00)
Jennie's plan to ensure data integrity at her firm (24:00)
How in-person events encourage deeper personal connections (28:50)

When Jennie met Stuart (00:45)
Balancing life as Ignition's Partnership Manager and accounting firm owner (02:30)
'Numbers accountants' vs. 'purpose accountants' (07:00)
How to make accounting sexy again (09:45)
Finding unexpected talent (14:00)
Technology's role in augmenting accountants' capabilities (18:00)
Knowing your ideal clients and sticking to your principles (20:00)
Jennie's plan to ensure data integrity at her firm (24:00)
How in-person events encourage deeper personal connections (28:50)

Previous Episode

From good to great: A legacy of empowerment with Anton Colella

Anton Colella's journey in accounting is unconventional. After 18 years as a religious teacher, he joined Scotland's Institute of Chartered Accountants and later became the CEO of Moore Global, one of the world's largest accountancy networks. In this episode, Anton shares his story as a religious teacher, a leader, and a man with a strong sense of a higher purpose.

Episode notes:

Anton's 18 years as a religious teacher and a sports coach (01:00)
The profound fulfillment of being an educator (04:00)
How a major crisis in the Scotland education system incidentally changed Anton's professional path (07:15)
Transferring his persuasion skills from teaching to management (09:00)
Changing the world by healing one broken childhood at a time (10:15)
Anton's mission to bring social responsibility back to the accounting profession (17:30)
Factors that influence the perception and growth of the profession (19:00)
The importance of purpose and culture in an accounting firm (28:00)
A leader's responsibility to help people and organizations go from good to great (34:00)

Next Episode

Doing good work for good people, with Alasdair McGill and Colin Munro

Alasdair McGill, Managing Director at Ashton McGill brings his client Colin Munro, Founder of Miconex, to share the journey they went on together that turned a small, local Scottish startup into growing global business.

How Alasdair developed a service-oriented mindset at EY (02:00)
Bringing a bespoke designer approach to accounting at Ashton McGill (04:34)
Colin's journey from marketing to restaurants to a small business startup (07:30)
The accelerated consumer desire to support the local economy (17:00)
How Colin's firm, Miconex, is making it easy to shop local (18:55)
When an accountant becomes a part of your firm's DNA (26:55)
Do good work for good people (38:20)
Where the future lies for Ashton McGill and Miconex (39:00)