
#246: DJ Megan Ryte
Explicit content warning
03/18/19 • 130 min
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#245: Roc Nation Manager Nelly Ortiz
This week on A Waste of Time with ItsTheReal, we welcome Roc Nation manager and marketing executive, Nelly Ortiz! Nelly, who is best known for her work alongside DJ Khaled, J. Cole and Big Sean, talks about growing up the daughter of two active members of the Army, what it was like to move cities a dozen times, how it became easier to leave as she got older, where she really considers home, the work she put into making new friends at each stop, and her role in the formative girl group, The Flower Girls. Nelly discusses her college dreams, her thoughts of following in the footsteps of her parents and joining the Armed Services, her passion for marketing, her love of learning and the heartbreak of being turned down for a Fulbright scholarship. We dive into her journey through the music industry, from securing an internship at Sony Music Latin in Miami to buying a one-way ticket to New York in the hopes of taking any position in the label system, why she showed up to work an hour early each day, how she kept relationships alive, and how Roc Nation came to bring her abroad to handle marketing and partnerships. We talk about her going to business school online while working on the rollout of Cole's 2014 Forest Hills Drive, working with DJ Khaled in Miami, being awarded a slot in Billboard Magazine's 40 Under 40 and - after all of these major moves - how it felt to move to Los Angeles to start this new chapter. All that plus: Shark Tank, Lenny S' gold couch, the perfect radio voice, what it means to be a coquito executive, what it was like to be in high school when Nelly Furtado and Nelly were popping when your name is Nelly and much, much more!
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#247: Manager Ramya Velury
This week on A Waste of Time with ItsTheReal we welcome manager Ramya Velury to the Upper West Side! Known for her work with Ravie B, Goldlink, Tommy Genesis, Amrit and EQT, Ramya discusses growing up an only child in an Indian family in tiny Ashland, Kentucky, with big dreams, destined for the big city. Ramya talks about making the move and leaving her Kentucky roots and accent behind, her early days at New York University, designing her own major, studying in a class based around Diddy, customizing her own wardrobe, getting to know up-and-coming artists, befriending A$AP Rocky, A$AP Ferg and Action Bronson, and finding her place in the scene. We get into why she may have been a bad intern for Karlie Hustle, introducing herself to Funk Flex, working at Hot 97's Summer Jam, the importance of knowing what you don't want to do, working the door at Up & Down, the myths of club life, promoting shows, meeting Harry Bernstein of Agency88 and starting work in the agency world, and easing up on her studies so she could focus on having real New York City experiences. Ramya remembers her post-graduate life, moving to a fifth-floor walk-up at St. Mark's, how she and Goldlink connected and built trust, how she dove in the deep end on their first European tour, what value she brings to each of her clients, flying to Paris to pitch Tommy Genesis on building a business together, the subsequent album and tour rollout, the importance of building relationships horizontally, and the exciting future at EQT. All that, plus competitive tap dancing, #FutureHive, her friendship with David Amaya, Nur Ozdamar's skin care, the difference between a Southern accent and a country accent, hanging out at Walmart, the wrong way to dye your hair, putting your phone down and much, much more!
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