Log in

goodpods headphones icon

To access all our features

Open the Goodpods app
Close icon
headphones
A Third Eye View of Emerging Markets

A Third Eye View of Emerging Markets

Tassos Stassopoulos

Emerging Markets are fast-changing and full of hope. With accelerating speed of change, predicting and understanding upcoming trends require a deep understanding of people and their cultures. Tassos Stassopoulos visits the homes of consumers in EMs to understand their beliefs, values and aspirations. In this series he shares his insights. Learn more at https://trinetra-im.com
Share icon

All episodes

Best episodes

Seasons

Top 10 A Third Eye View of Emerging Markets Episodes

Goodpods has curated a list of the 10 best A Third Eye View of Emerging Markets episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to A Third Eye View of Emerging Markets for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite A Third Eye View of Emerging Markets episode by adding your comments to the episode page.

A Third Eye View of Emerging Markets - Growing environmental awareness in EM and other trends to watch
play

12/15/23 • 21 min

Emerging Market are changing fast, but while some topics and challenges might be shared with the developed world, the solutions are often starkly different. In this podcast Mike Ivatt discusses with Tassos Stassopoulos the growing importance of environmental awareness in Emerging Markets, and why EMs might be better placed to find the answers to environmental challenges. They also discuss the trends to watch in the years ahead, and where the Trinetra team will be heading for their next Immersions research visits.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - Inflation, PIX & pets: Brazil’s changing consumer habits
play

07/12/22 • 15 min

Which new habits will remain post COVID, how are consumers reacting to rising inflation and why have the pets come in from the cold? Tassos Stassopoulos shares the insights from his recent immersion trip to Brazil and discusses the wide-reaching impact of the digital banking revolution sweeping Latin America’s largest economy.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - Why ethnography is more important than ever

Why ethnography is more important than ever

A Third Eye View of Emerging Markets

play

09/08/22 • 11 min

Ethnography helps to identify upcoming consumer trends, but also requires a lot of preparation to select the countries for research and frequency of visits. In this latest podcast Tassos discusses why desk top research tells you very little about the consumer is thinking, how his research has changed over the years and why immersion studies are as important than ever.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - Women Effect in Emerging Markets

Women Effect in Emerging Markets

A Third Eye View of Emerging Markets

play

02/07/19 • 13 min

Women’s empowerment is one of the biggest themes across emerging markets today. Its impact will change people’s lives, and will affect consumer trends, and even societies. In this podcast, Tassos Stassopoulos explains how the trend is developing under the radar of national statistics and market data, which misses the silent revolution of female homepreneurs. Fintech is set to further boost women’s empowerment in emerging markets.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - The Power of Small Samples

The Power of Small Samples

A Third Eye View of Emerging Markets

play

10/16/19 • 18 min

How can you spot emerging consumer trends before they show up in statistics? This podcast focuses on ethnography, the processes involved with finding the right people to build a holistic picture on future trends. To understand more about how these powerful, relevant insights are generated, Tassos Stassopoulos speaks to Gita Ghate, Third Eye’s founder, about her many years working with global consumer companies to understand trends in India.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - Branded Faith

Branded Faith

A Third Eye View of Emerging Markets

play

04/08/19 • 18 min

Emerging Markets are undergoing dramatic change at breath-taking speeds, impacting their societies, culture and the way they consume. In this podcast Tassos Stassopoulos discusses how brands with cultural or religious underpinning can connect with EM consumers through their values, leaving multinationals behind. We consider the impact that change has on people in Emerging Markets, and how fast change leads consumers to turn to simpler more natural products aligned with their values, albeit in a continually-changing world.

Emerging markets are not simply following the same path to development that has already been trodden by the emerging markets. Some multinationals have failed to grasp that consumers desire products and brands that reflect their values, a big distinction from the scientifically engineered products that make your clothes whiter, your dishes sparklier, and your shave closer. Local culture, simplicity, integrity and authenticity resonate, and niche brands that can emotionally connect with consumers often do this more effectively.

By understanding this cultural context, we believe that it is possible to see further and more accurately into the future than conventional, extrapolative analysis. Data that most investors look at can explain what is happening. But our Immersions research, taking time to understand and empathise with consumers in their own homes, takes us closer to understanding why things happen. Understanding consumers’ values, and what matters to them, in turn shows us a path to solving their problems, and to the future.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - Are EMs about to benefit from a longevity dividend?

Are EMs about to benefit from a longevity dividend?

A Third Eye View of Emerging Markets

play

06/23/20 • 16 min

It is often assumed that growth in Emerging Markets stems from the expanding youth population. On-the-ground insights, however, point to an overlooked longevity dividend, where people in urban areas carry on working to an older age, even starting new businesses or careers, in order to continue making connections and contributing and earning the respect that was previously given by virtue of age alone. In this podcast recorded in late 2019, before COVID-19, Tassos Stassopoulos discusses on-the-ground insights, and what it means for EM investment, with Gita Ghate, founder of Third Eye, an Indian Ethnographic Research Firm.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - The End of Western Cultural Imperialism

The End of Western Cultural Imperialism

A Third Eye View of Emerging Markets

play

09/30/19 • 16 min

Societies in Emerging Markets are changing, but many people assume that with modernisation comes westernisation. In this podcast Tassos Stassopoulos talks to Mike Ivatt about how the increasing ability for countries to produce their own content leads to the development of their own identities, staying connected to their values rather than following the same path as the West.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - When Statistics Lie

When Statistics Lie

A Third Eye View of Emerging Markets

play

05/22/19 • 13 min

Big Data can give us faster and more detailed information about what is happening. But, especially in Emerging Markets, statistics and data often mislead or miss major trends as they struggle to keep up with fast-moving societies. In this podcast we discuss how analysing data and statistics might help you to understand what is happening, but not why something is happening. It can even lead you to draw incorrect conclusions. We will explain how properly planned and conducted ethnographic research can lead to understanding why things are happening, and to spot upcoming trends before they show up in the statistics.

bookmark
plus icon
share episode
A Third Eye View of Emerging Markets - Gita Ghate: India's consumers are changing

Gita Ghate: India's consumers are changing

A Third Eye View of Emerging Markets

play

10/18/22 • 10 min

India’s consumer patterns are shifting faster than ever, accelerated by a changing post-Covid mindset. To ensure these trends and cultural behaviours are fully understood, our team is heading back to India in December 2022 for an ethnographic research study.

In this podcast Tassos Stassopoulos and Gita Ghate, Managing Director of ethnographic research firm Third Eye discuss the changing mindset of Indian consumers and possible areas for the study.

bookmark
plus icon
share episode

Show more best episodes

Toggle view more icon

FAQ

How many episodes does A Third Eye View of Emerging Markets have?

A Third Eye View of Emerging Markets currently has 13 episodes available.

What topics does A Third Eye View of Emerging Markets cover?

The podcast is about Society & Culture, Investing, Podcasts and Business.

What is the most popular episode on A Third Eye View of Emerging Markets?

The episode title 'Are EMs about to benefit from a longevity dividend?' is the most popular.

What is the average episode length on A Third Eye View of Emerging Markets?

The average episode length on A Third Eye View of Emerging Markets is 17 minutes.

How often are episodes of A Third Eye View of Emerging Markets released?

Episodes of A Third Eye View of Emerging Markets are typically released every 82 days, 17 hours.

When was the first episode of A Third Eye View of Emerging Markets?

The first episode of A Third Eye View of Emerging Markets was released on Feb 7, 2019.

Show more FAQ

Toggle view more icon

Comments