isolatedmix 124 - Milo Bragg (Future Primitive Records)

ASIP is going on fifteen years of existence now (as a website and blog at least), and a few things have remained a constant over the years helping keep us going. One of them has been the support of Juno and in particular, Milo Bragg, who was the first distributor to take us on as a label back in 2013.

As many labels and musicians will know, it’s pretty hard to get your start in this world, and Juno can be held up as one of only a few who have kept an open ear to our style of music and given it a home (and subsequently many other labels like us). Over these past ten years or so, Milo and I have gotten to know each other relatively well, and more recently Milo has stepped into the label game with Future Primitive Records and can be found putting together some sublime vinyl-forward mixes.

I’m excited to find our worlds overlap here in the isolatedmix series, as Milo recorded a vinyl-only set a few months back and sent it my way, (after a long delay - sorry Milo - Good things come... etc etc.). Featuring several tracks and albums that have been on high rotation for me, it’s a superb trip that I think many of you will enjoy.

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You’ve worked at Juno for many years now, how has this shaped you musically? For example, I imagine getting exposed to a great amount of music over the years...

It’s definitely helped me find what I do and don’t like for myself. When I first started in the late ‘90s/early ‘00s I’d sit and listen through a massive pile of records at the end of each day and didn’t have to pay attention to press or DJs like most people back then, I could find the good shit for myself! Listening to the new releases in an office environment shaped my taste to be more chilled too. It just suits the environment, when I first started I was predominantly into hard club bangers :)

I’m interested to know a bit about your view on record labels within your role and what you think it takes to succeed as a label nowadays. Everyone knows pressing vinyl is hard, and securing a great distributor like Juno is just as hard and critical for further exposure. How have you seen things change for labels since you started at Juno all those years ago?

It’s so tough for vinyl labels now especially the new smaller ones doing really interesting stuff sadly. The visual side of things has become so important with stores using Instagram so much they need the record to look good. I think the “anti-marketing” days of just putting some clips up on Soundcloud are over sadly, I’m always so stoked on DJs/artists/labels that aren’t on Instagram but I don’t think you can escape it anymore, especially if you’re just starting out.

Juno has always been a great supporter of ambient music in general, giving a platform to many small labels such as ourselves over the years. What does it take in your opinion to secure a distributor like Juno?

Yeah, my boss Richard (one of Juno’s founders) loves his ambient :) If you’re not going to get a well-known artist involved at the early stages to help bring attention and get the label off the ground, the music (and artwork) had better be bloody good!

You’ve got your own projects going on too, with the Club Rooted mix series and the Future Primitive label, can you give us a brief intro into these?

Club Rooted was a product of listening to records in the Juno office with Matthew Kent (Blowing Up The Workshop/Mana) and suddenly realising they weren’t dance music anymore but still very much rooted in club culture. I got really excited about that zone and thread that runs through electronic music’s history. There are so many good labels pushing stuff that rides this line, and events too like Absurde Lustre (& more recently A New Wave) in Berlin run by Sa Pa & Blume.

How or why did you decide to start Future Primitive? (Did seeing labels at Juno all those years make you want to do something similar?!)

I’ve always been obsessed with vinyl labels so of course I’d want my own and it was a way of contributing to the scene without being a producer + I came across a lot of music through work by artists like Murcof & DJ Guy that was CD or tape only the label was a way of me getting those tracks onto wax! The original of The Leo Anibaldi track “Aeon Fusion I” from FPR001 was ...