8 Minute Mastermind

Ben is a life coach. He loves music. He's celebrating health and family.

01:16 Ben’s problem: Brain-pickers are dragging me down.

01:43 Ben: Is there a way to show up that still leaves space for the friendship but making it clear that I don't want to have these conversations anymore? Does anybody else go through this?

02:11 Question for Ben: what's your offer?

02:17 Leveling up through energy and nutrition.

02:20 Question: So what are the actual features of the offer?

02:23 Ben: 6 months, 3 calls a month - $4,995 - 30-45 year old male who's building a company born into wealth with addictive patterns. --> many are old friends

03:25 Question: why are the brain-pickers an issue?

03:25 Ben: Too focused on time. Currently either ignoring them or feeling bored on the call.

03:53 Is the boredom stemming a lack of willingness to change? Unsatisfying conversation? Or time issue?

04:00 Ben: Both. Also, I need connection, so I need to set clear boundaries. I have the answers, but I'm not going to give that away for free. It's taken too much time and energy to get to where I am now.

04:44 Question: Have you taken steps to set boundaries?

05:12 Ben: Yes.

05:10 Option: Block out "business hours." Keep friends' conversations limited to after work, like a relationship.

05:19 Option: Say you have 7 minutes. We can talk about whatever, but this is what I'd like to talk about.

06:11 Option: Intro time slots on Calendly.

06:51 Ben: trying to avoid coaching-type relationships with friends. Wants focused clients.

07:15 Brad: Two hacks: group sessions. 15-minute calls.

07:43 Welcome to new folks.

08:17 buildamastermind.com/challenge

3 Key Points:

1. It’s important to set boundaries.
2. Carve out set times for the brain-pickers.
3. Group sessions can be good for friends and non-clients.

Kylie is the creator of Juicy Transformations. She helps creatives augment their own power. She's celebrating playtime at the beach.

01:13 Wants to move faster on filling her retreat.

01:26 1 on 1 clients might be different than retreat clients.

01:50 Retreat clients are more up and coming, 1 on 1 clients more secure in their position.

01:56 Challenge: Language/branding

02:19 Question: 10 second review?

02:25 Release the Resistance: transformational bodywork. "Transforms a fuckton of trauma very quickly." Combine innocence of youth with the wisdom of age.

02:48 Question: Where, when, and how much?

02:54 Last weekend in June, in Idlewild, 4 days, $4,000. Comes with micronutrient technology and also 8-week online course afterwards.

03:13 Question: What objections are you hearing?

03:16 The date - just changed to hopefully accommodate a bigger crowd. Money, a little, but most people say they'll get over it.

03:45 Biggest objection is "The one more thing."

04:02 Question: What's your funnel process? Is there an application?

04:12 Application then 90 minute to 2 hour call.

04:29 Question: Do you have any video or webinars leading up to the retreat to suss out the pain?

05:11 Idea: Make the price of the pain worse than the price of the time/cost of the retreat.

05:19 Idea: Sidewalk, slow lane, fast lane. The key is education. Target the problem-aware and the solution-aware.

06:00 Idea: Intent-based branding. Facebook Live --> Squeeze Page --> Application Process

06:49 Idea: Invest in a coach to help up the tech-side game - webinars, etc.

07:00 Idea: "Let go of your resistance, let go of your overwhelm."

07:34 Question: Do you have testimonials?

--> Video is more powerful

08:05 Idea: Leverage LinkedIn

08:47 Idea: Change name or add a positive name. "I would never pay money to release resistance." New names?

Three Key Points:

1. Objections are great fodder for marketing
2. Pay attention to language
3. Use the sidewalk, slow lane, fast lane technique to target your audience.

Russel is a healer and a teacher, spiritually and metaphysically. He also runs a design business and writes software. He has healed people on and off for ten years. He's a teacher, a mystic, and a sorcerer.

03:17 Challenge: Getting over the fear of being seen.

03:32 Challenge: Putting myself out there.

03:38 Question: When you think about putting yourself out there, what does that bring up?

03:42 Just worry. Not everyone needs to receive all of these things, it's only relevant some people. This is me rising to the challenge: allowing myself to be recorded.

04:11 Lightofnature.org and cosmicloveenergy.com

04:19 Question: Are you open to sharing more on Facebook about what you do?

04:22 Yes. I just created a new Facebook page, dedicated to this side of me. I'm taking steps to cultivate an audience. It's coming at a drip pace.

04:55 Suggestion: Could you start doing some Lives? It could be liberating.

05:22 Suggestion: The Joy of Decluttering. As a little girl, the author would get up in the middle of the night to clean the kitchen. Now she's an adult, and she uses this quirk to spread joy. In your process, as you tap into spirit, create a ceremony around the symbol you've created.

07:09 My ritual is practical ritually on the fly. I'm so happy you're going to copy that.

07:27 So I'll create a symbol and ceremony around my ideal client.

07:46 Suggestion: Then when you find what works, you can make a system and checklist out of it.

Two Key Points

1. If you feel like you need to put yourself out there, put yourself out there.
2. Then when you find what works, you can make a system and checklist out of it.

Kylie is the creator of Juicy Transformations. She helps entrepreneurs who have anxiety, overwhelm, exhaustion, loneliness, etc, come back to life. She's celebrating overcoming challenge with ease. And, it's her birthday.

01:48 Putting on a retreat called Alive, for successful entrepreneurs to come into their bodies, so they can come alive. Was going to be the end of June, but the dates booked out, so now it's in July. Things keep changing, and it feels weird. I'm looking for feedback - I feel like my footing is unclear. In my personal life, I rock the unknown. I haven't mastered it in business yet.

03:07 It's that you can recognize what you need help with.

03:17 Question: Do you feel off balance? Do you feel out of alignment? Do you feel resistance?

03:27 I usually just know. Something says, "Go do this." So I do and it's fucking awesome.

03:56 Question: So are there no messages at all? Is it just quiet? Is it different?

04:02 It's quiet. Could be a growth/openness phase, but it feels really quiet.

04:09 Question: So why is there a push to fill anything?

04:13 There's a deposit on the place in Idyllwild. Nobody's paid yet. I have someone coming tonight to join in and give me money. They're flexible. I have an assistant coming, who would love to have dates to confirm.

04:42 Question: What do you need to get a "hell, yes!"?

04:59 It just feels like a body-knowingness.

05:01 Suggestion: Sometimes is buyer's remorse, where we sabotage so we can back of the thing we really want and not feel bad, but also not give ourselves the gift of what we really wanted. Or just sabotage in general, we deny ourselves the thing.

05:43 I definitely question that. If I just have a thing, I can still move forward when my body is having a response. I'm questioning if there's something else that I'm supposed to do that would be higher than what I'd planned.

06:18 It's not a no. It's not a yes. It's just, okay.

06:26 Question: How clear are you on the experience?

06:28 100% clear.

06:30 You felt it already happening?

06:32 Yes. Not with the dates, but with the people who will come, the results that they will have, the ripple effects. The date is not clear.

06:55 Where do you feel it in your body?

06:57 Solar plexus, heart. And now that I'm talking about it, a little in my throat.

07:04 Suggestion: Have you played with other dates? Or let go of the need it to be a certain way?

07:16 No, I haven't let go. I'm obsessed with this place in Idyllwild. The thing with the dates is it seems like it's getting later and later. I'll eventually be travelling. Should I scrap it and work with one on one clients? No, I should focus on the retreat.

07:50 Question: When you're making intuitive choices, do you only clear the space, surrender, open, and then allow what is to fill in? To make that intuitive choice? Or do you also explore muscle testing, binary choices, yes/no, this/that?

08:05 I do both. And I usually do the second piece only if the body-knowingness isn't first. What feels light? What feels heavy? I tune into what does it feel like if I don't do that? What does it feel like if I do do that?

08:26 Suggestion: You're still reeling from a little shock to your system with the lease thing. If one thing goes wrong a bunch of momentum can get lost. Give it a day or two, then see how you feel.

Three Key Points:

1. Give it time.
2. If you’ve trusted your intuition before, there’s no reason to stop now.
3. Ask for help.

Teresa is a retired military veteran, who is now moving in to the world of real estate. She just got a permit to start listing on Airbnb. She's grateful to be able to own a house in Encinitas.

01:15 Challenge: How do I make sure I know how to work with the property management company?

01:51 Challenge: I'm new to business, I've always worked for the government. I came tonight to soak up the business mojo. I'm afraid I'm going to lose more money than I make.

02:16 Question: Are they paid on a percentage or flat rate?

02:18 Percentage.

02:19 So they can't take more than you make, because they just get a piece of it.

02:28 But then they charge if anything breaks, or if they need an AC unit, etc.

02:45 Challenge: Repairs are in the contract, but I have to pay for it.

02:58 Challenge: Had a property in the Bay Area, but the property management company ripped me off.

03:23 Suggestion: It sounds like you are scared of doing what's wrong.

03:29 Suggestion: Nothing you've described has happened.

03:39 I'm using evidence of the past property management company.

03:43 Question: Is your experience in Encinitas new?

03:53 Question: Have you looked into insurance policies?

03:56 I need to change policies, because mine won't cover Airbnb. Good reminder!

04:17 Suggestion: It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does.

04:28 Suggestion: Living in constant fear of what *could* go wrong will make you crazy.

04:41 Suggestion: Do you best, based on what you know, to mitigate the downside, and the upside tends to take care of itself. The key is not making the same mistake over and over again. No reason to beat yourself up over something you didn't know.

05:14 Suggestion: Experience is the price of learning all the mistakes in a very narrow field.

05:35 Suggestion: The first company may suck. You might have to get a new company.

06:00 Suggestion: Stuff that used to throw me off for three days now is so easy it can happen three times a day.

06:06 Jump in!

06:09 Suggestion: Trust that life is generally supportive.

06:33 Suggestion: Sherlyn Jones will be at the Mastermind tomorrow night, her background is in real estate and strategic business. When it comes to the emotion, hold your index finger to harmonize your fear. But you've got to do it for a few minutes. When you pay attention to it, you'll notice it, and the emotion will dissipate, then the train of thought will change.

07:36 Suggestion: Find or start a Meetup with other people who have Airbnb properties.

Three Key Points:

1. Trust that life is generally supportive.
2. It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does.
3. Experience is the price of learning all the mistakes in a very narrow field.