7 Figure Furnace | Digital Marketing Discussions With Internet Made Millionaires

In this episode number 21, I speak with Anthony Aires who discovered affiliate marketing in the winter of 2003 after losing everything in the massive real estate crash. He moved into lead generation, mastering SEO to gain high paying leads, then pay-per-click traffic, and more recently video marketing.

During this episode, Anthony will share what he calls his “Goodwill Video System”. A 7 part, step by step strategy to earning fast cash for when you are in a bit of a financial crunch - and need cash right away.

In this episode number 20, I interview Randy Stuppard, who has been helping business owners manage their online reputation and turn potential negative press, into masses of leads and sales. Randy’s life experiences include many near death experiences, including two drownings, a hippo attack, chased by a cheetah, being face to face with a water buffalo and falling off of a waterfall. Fortunately he’s survived it all because today,

During this episode, Randy will be teaching how to build your bank of testimonials (he shares the magic method and number with us), and how to build a 10x10 frequently asked questions and how to turn what you already answer on a daily basis, into material that will give you instant expert status.

In this episode number 15, I interview Matt Ford who has been an internet marketer for longer than me - doing everything from direct sales to affiliate launch management and most recently being the go-to guy when it comes to Facebook marketing.

During this episode, Matt shares from his experience managing facebook promotions leading to millions of dollars of product sales. We go into depth about how to create custom audiences, so that it feels like you have a massive budget, when really - you are just doing very clever targeting... the 3 tricks to avoid having your Facebook ad account banned, how to make facebook ads that convert, how to sequence for ultimate automation and engagement and much more...

Cindy: I'm doing fabulous. Today we're going to talk a lot about webinars and we know that webinars work in internet marketing. We've had a lot of people on the show talking about how to sell software and that kind of thing, but can you tell me how a non-internet marketing business can use webinars? What is different there?

Sean: Well, when you've got any sort of product that you can sell digitally, certainly it works better than physical products, but if you've got anything you want to sell it's a great format for positioning, for gathering an audience around you. The way I equate is kind of like putting people in a town square and standing up there and being able to just broadcast your message to everyone that you've gathered there that is interested in what you have to say.
Unlike a lot of other forms of marketing, which is what I call solo-marketing because someone sees an ad and they go to your sales page, you're not doing it in a group environment and I'm big on crowd dynamics. When people feel that that they are a part of a bigger group or are all there, they're all feeding off each others energy and everything else it's a completely different kettle of fish than just talking to one person who just happens to be on your sales page or reading your brochure offline or what have you because that's just one person with their intent and everything else, but when you're in a group and everyone's feeding off the same energy, they've got all the same questions, the same desires you kind of get that mob mentality, that crowd mentality.
With webinars it's just absolutely fantastic because now you've got this one entity. It's all of these people have come together and they're like one person that you're talking directly to in so many levels. You can control the message. You can read the room, so to speak, and everyone there. You can see where the sentiment of your message is either hitting the mark or missing the mark and you can modify on the floor. You don't get a chance to do that because it's just a sales page because it's not dynamic. I love that dynamic interaction because it really gives you a pulse of what you're saying and what you're trying to communicate to help these people get to where they need to be.

Cindy: That's great. I know that when you're using a webinar software most people can't see how many people are in the room. As the presenter you can see if there's three people in the room or if you've packed it at a thousand. Do you have any tricks on letting people know that there's other people in the room? How do you build up that kind of excitement.

Sean: That's a great thing. What I always do at the beginning is I always do a role call. This lets everyone in the room know there's lots of people in here. What I'll do is I'll say, "Hey, before we get started here we like to make these sessions interactive because you help shape the content." The reason I do that is obviously to get people engaged. I'll say, We'll do a role call. Tell us your name, say "hi", and where you're from." We'll do that right at the beginning before anything else. As I'm reading the scroll I'll call out individual names and places. If a I know a place or I've got some connection, say, "I'm from Texas, I'm just up the road, great.""From Vegas, yep there every month." Something like that.
I'm bringing all these people together. First of all you connect them, the individuals you call out to the session. If you've got 100's or 1000s of people, you're going to say, "All this is going so fast I can only pick out a few because it's going so fast because they're so many people here tonight." You always elude to that and then the coping is as

Cindy Donovan: In this episode I interview Walter Bayliss, creator of multiple highly successful software products like RepWarn, Hydravid. He's been consistently seeing great results with webinars, so much so that he even developed his own webinar platform, Webinar JEO, which is going to be released a little bit later in March.

During this episode Walt is going to share his exact strategy for raking in hundreds of thousands of dollars using online webinars and specifically how he structures his pricing, how he finds the perfect products to sell, and how he gets stellar conversions every single time.

Walter, thank you for being here.

Walt Bayliss: Hey, thanks for having me on the show. It's a pleasure.

Cindy Donovan: Before we dive into all the good stuff, this is actually the very first episode of 7 Figure Furnace and also the first in our series about webinars. Maybe we could just quickly cover a couple of basics. Walt, do you reckon you could tell our listeners what is a webinar and why are they so awesome?

Walt Bayliss: Yeah, sure, absolutely. A webinar is a seminar held on the web. If you understand what a seminar is, a seminar is somebody that's got a message to share, it might be coaching, it might be training, it might be information of any kind. Take that audience and put them on the internet. Of course with technology we can have an audience that's spread anywhere across the world and you can communicate to people, like we are, in separate countries right now, communicating with live time voices chat and be able to do the seminar on the web. That's a webinar.

Why are they so awesome? Well, because the web itself lends itself to a lot of impersonalisations. What do I mean by that? You go to a webpage, you're looking at the webpage, making a decision on a product, perhaps buying that product. You're researching, you're trying to find something out. Even if you're doing a training course, you're online, you're reading through the PDFs, you're watching video training, that kind of stuff. There's no personal interaction. Why are webinars so awesome? Because it allows people to communicate in live time and adds that personalization to the whole experience again.

What we end up with is this interactive experience and rather than a message and a decision, so I put out a message and whoever sees that message makes a decision about it. Rather than that being a very non-engaged loop, with a webinar when you put out a message you have the opportunity to get live feedback, you can communicate with people, you can make sure that any questions that haven't been clearly explained are answered. Yeah, you end up with a much higher level of engagement.