Careers in coffee

Jeffrey Young is joined by three highly successful coffee entrepreneurs to learn their stories and the secrets of their success.

Tim Wendelboe, founder of Oslo-based roastery Tim Wendelboe, reveals how his obsession with coffee quality and his unrelenting desire to learn have taken him far away from his cosy Oslo cafe and has landed him deep in the coffee fields of Latin America.

Elaine Swift, Regional Director (North) for UCC Coffee, shares the management and leadership qualities that helped her grow First Choice Coffee from under £1 Million to over £100 Million in annual revenue.

Ross Quail, Sales Director South Asia for Hemro International, demonstrates how his burning drive for continuous professional growth helped him turn St Ali, a popular Melbourne cafe roasting 100kg a week into one of Australia's largest, roasting up to 10 tonnes per week.

Credits music: "Buzzed" by Trevor Wesley, participant of the Coffee Music Project.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast