
Barcode
12/10/16 • 8 min
2 Listeners
How vast mega-stores emerged with the help of a design originally drawn in the sand in 1948 by Joseph Woodland as he sat on a Florida beach, observing the furrows left behind, an idea came to him which would – eventually – become the barcode. This now ubiquitous stamp, found on virtually every product, was designed to make it easier for retailers to automate the process of recording sales. But, as Tim Harford explains, its impact would prove to be far greater than that. The barcode changed the balance of power between large and small retailers.
(Image: Barcode with red laser line, Credit: Jamie Cross/Shutterstock)
How vast mega-stores emerged with the help of a design originally drawn in the sand in 1948 by Joseph Woodland as he sat on a Florida beach, observing the furrows left behind, an idea came to him which would – eventually – become the barcode. This now ubiquitous stamp, found on virtually every product, was designed to make it easier for retailers to automate the process of recording sales. But, as Tim Harford explains, its impact would prove to be far greater than that. The barcode changed the balance of power between large and small retailers.
(Image: Barcode with red laser line, Credit: Jamie Cross/Shutterstock)
Previous Episode

iPhone
Surprisingly, Uncle Sam played an essential role in the creation and development of the iPhone - of course, much has been written about the late Steve Jobs and other leading figures at Apple and their role in making the modern icon, and its subsequent impact on our lives. And rightfully so. But who are other key players without whom the iPhone might have been little more than an expensive toy? Tim Harford tells the story of how the iPhone became a truly revolutionary technology.
(Photo: Steve Jobs unveils the iPhone, Credit: AFP/Getty Images)
Next Episode

Banking
Warrior monks, crusaders and the mysterious origins of modern banking. You might think banks are so central to every economy that they have always existed. And they have, sort of. But the true story of the origins of modern banking is – as Tim Harford explains – as surprising and mysterious as the plot of Dan Brown’s Da Vinci Code.
(Photo: Temple Church in London. Credit: Kiev Victor/Shutterstock)
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